2. Table of Contents Introduction Definition How They Work Brief History Advantages 5.1 Personal Advantages 5.2 Corporate Advantages Disadvantages 6.1 Privacy Concerns 6.2 Property Concerns Summary References (Content) References (Pictures) Questions & Answers
3. Introduction Social Networking Sites (SNS) Share technical features Interaction with other users Provide one or more networking capability 1. 1
4. Definition “We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.” - Danah M. Boyd 2
5. How They Work Most SNSs use Apache web server, primarily Memcached to manage users messages, statuses, comments, etc… 2. 3
6. How They Work Twitter and LinkedIn use Linux operating system Facebook uses F5 Big-IP Facebook runs 30,000 servers 3.
12. Privacy Concerns Unwarranted access of private information Features that invite user participation API’s that require access to your personal information that is unnecessary to run the application 6.1
13. Property Concerns Cyber squatting IP content Facebook’s property agreement: 1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it. 6.2
14. Summary & Conclusion SNS are a way for individuals to communicate online SNS have improved over the years allowing their sites to grow and handle the vast amount of users People are able to use SNS to fulfil many of their personal needs Provides companies with opportunities to help them better their business Downsides to SNS are those such as privacy issues that can make using SNS unpleasant 7
15. References (Content) Web 23 Mar. 2011. http://webreligion.wordpress.com/2009/03/17/social-networking-websites-a-short-essay/ Web 23 Mar. 2011. http://www.itworld.com/software/91803/how-social-networking-works Web 25 Mar. 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1394/1312 Web 25 Mar. 2011. http://www.fastcompany.com/articles/2008/10/social-networking-security.html Web 30 Mar. 2011. http://www.cardozoaelj.net/issues/10/Pesochinsky.pdf Web 23 Mar. 2011. http://www.squidoo.com/WhyReadTheTermsofAgreement Web 23 Mar. 2011. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full Web 1 Apr. 2011. http://www.digitaltrends.com/features/the-history-of-social-networking/ Web 1 Apr. 2011. http://www.blogussion.com/general/uses-social-networking/ Web 1 Apr. 2011. http://www.checkfacebook.com/ 8
-SNSs come in all shapes and sizes but share common technical features such such as a visible profile that displays information about the user and a list of their friends who are also users of the system. -The most important feature of a SNS is the one user’s interactions with other users. These relationships are often referred to as “friends” or “contacts”-Many SNSs such as Flickr only provide one networking capability such as photo-sharing, whereas some such as Facebook book provide numerous capabilities such as private messaging, public commenting, video-sharing, blogging, and instant messaging.
-Memcached is a high-performance, distributed memory object caching system, generic in nature, but originally intended for use in speeding up dynamic web applications by alleviating database load.
-Twitter, Linkedin and Myspace all use Linux operating system-Facebook uses F5 Big-IP (a family of Linux-based appliances that also perform network management.) -Facebook serves 260 billion page views per month". As they note, it's no wonder Facebook now runs 30,000 servers
1995Classmates.com – site designed to allow users to reconnect with their past They could keep in touch with old school friends, share old photos, and even plan reunions The site was not very successful and is now under the name Memory Lane 1997SixDegrees.com – website to allow users to list their friends and see the connections they had with others through other friends making something like a Human Web It was named after the six degrees of separation concept which is a theory that states on average we are only 6 steps or connections away from any other person. It wasn’t successful and only lasted until 2001 The site however is still up by you can only join by invitation 2001Ryze – geared toward business people and allowed users to connect on a professional levelYou are able to make connections, build a career life, find a job, and even make sales2002Friendster – was website designed to help friends of friends meet and connect, so they were not necessarily strangersIt had a lot of technical difficulties and eventually crashed because it wasn’t equipped to handle the rapid growth of popularity2003MySpace – “is a leading social entertainment destination powered by the passion of fans”It provides a personalized experience through their customization featuresMusicians and artists began to use MySpace as a way to connect with their fansDifferent groups of users formed: musicians and artists, teenagers, and post college Linked in – is the largest professional website on the internetThis website was created like Ryze for business purposes and professional networkingYou are able to exchange information, ideas, and opportunities You can also stay informed about your contacts and find those who may be able to help you reach your career goals2004Facebook – originally was created for solely college studentsIn 2005 it expanded to include pretty much everyone due to its rapid popularityThe highest age group of Facebook users are from 18 to 24 accounting for 28% of all users2006Twitter – site that offers networking and blogging service to allow individuals to stay up to date with anyone they choose to followIt allows both personal entertainment and also keeps people in the know with different organizations
PersonalEntertainment/ enjoymentMany people enjoy the various social network sites because it can be entertaining It’s enjoyable to use the sites and their many tools such as viewing photos or chatting with friends For sites such as Twitter you can be updated about anything you are interested in such as what different celebrities are doing, or what your favourite company is up to Usefulness These sites provide people with current information in a matter of secondsYou are able to stay up to date with all the latest news For example news services that use sites such as twitter can post traffic or weather updates in an instant to keep their viewers informed It is also very easy and convenient to use as now most sites have applications for cell phones so you can access all this information from your fingertips any where you go Networking It allows users to connect with and stay in touch friends, family, businesses and even strangers. Which can allow their friend base to growIn this world today face to face networking is slowly diminishing and its more common to connect online
Corporate Advertising and PromotionSocial networking is a way for companies to deliver information extremely fast to a large market They can advertise their company and anything related to them to keep their customers informedFor example stores can post sales and upcoming promotions and also their latest advertisements on the sites Network with BusinessesBusiness can connect with other businesses by maintaining current relationshipsThey can also build new relationships with businesses and create possible clients or partners They can share ideas and information over the sites to improve their companiesNetwork with Customers They can make new contacts to expand their customer baseThey can gather feedback from posts by their customersAnd they can also build relationships with their customers by using these sites as means of communication
-A privacy issue is that involving the unwarranted access of private information.Messages, invitations, photos, open platform applications, etc. -- are usually the avenues used to gain access to private information, especially in the case of Facebook.A big privacy issue in SNSs are the flaws in the systematic functioning of the site. If a site runs Application Programming Interface API’s that require access to your personal information that is completely unnecessary to the application.
Cyber squatting “deliberate, bad-faith, and abusive registration of Internet domain names in violation of the rights of trademark owners.” This has been combated by the Anti-cybersquatting Consumer Protection Act (ACPA)
SummaryDefinition SNS are a way for individuals to communicate onlineBrief HistorySocial networking sites have improved over the years allowing their sites to grow and handle the vast amount of usersWith new technology they are able to be successful and provide benefits to all users Advantages4.1 Personal Advantages People are able to use social networking sites to fulfil many of their personal needsThe main personal advantages are the sites are enjoyable, useful and good for networking4.2 Corporate AdvantagesCompanies also benefit from social networking sites as it provides them with many opportunities to better their company, such as networking among customers and other businesses, and also a chance to advertise and promote their company Disadvantages 5.1 Privacy Concerns Downsides to SNS are those such as privacy issues that can make using SNS unpleasant Many choose not to use SNS because they are not comfortable with making all their information public
