Travis Pflanz, owner of Webworks of KC and an SEO and content strategist, provides insights on improving WordPress business websites. He emphasizes the importance of having essential elements such as business location data, a comprehensive 'about' page, and effective calls to action before focusing on blogging. Pflanz also critiques the concept of blogging, suggesting that it may have negative connotations and recommending a content strategy centered around answering customer questions and addressing their needs.

1. webworksofkc.com • @travispflanz
HELLO!
My name is Travis Pflanz
webworksofkc.com • @travispflanz
Sophie
Before You Blog:
Everything Your WordPress
Business Website is Missing

2. webworksofkc.com • @travispflanz
Who am I?
» SEO and content strategist
» Owner of WebWorks of KC
» Co-organizer of WordPress KC since
2013 & WordCamp KC since 2014
» I love dogs
» Nobody, really
Portia

3. webworksofkc.com • @travispflanz
Not in this session
» Social media
» Video
» Podcasting
» Photography
» I’m not going to tell you that you
can stop writing text content for
your website Bowie

4. webworksofkc.com • @travispflanz
ONE
THINGTake away one thing and put it to use right away

5. webworksofkc.com • @travispflanz
Before you even
think about
“blogging”

6. webworksofkc.com • @travispflanz
What is missing from your site?
» Business location data
» Purpose
» In-depth “About” page
» Direction & Calls to action
» Website visitor tracking
» In-depth product & service details
Mia

7. webworksofkc.com • @travispflanz
DO YOU
BLOG?Why do you blog? What do you blog about?
Do you love blogging? Do you hate blogging?

8. webworksofkc.com • @travispflanz
I hate the term “blog”
» Confusing
» Negative connotation
» Don’t know what to blog about
» Nobody wants to read a diary
» Not entertaining
» Everything has already been said
Sophie

9. webworksofkc.com • @travispflanz
SEARCH
ENGINE
OPTIMIZATION
Everything I write for a website revolves around
search and inbound marketing

10. webworksofkc.com • @travispflanz
WHY DO YOU
USE THE
INTERNET?
To be entertained. To solve a problem.

11. webworksofkc.com • @travispflanz
Answer a question
» Cost
» Problems
» Comparisons
» Best of
» Reviews

12. webworksofkc.com • @travispflanz
Create better content
» Questions from potential customers
» Relevant to your business
» In-depth
⋄ Skyscraper Technique
⋄ Topic Clusters
» Answer the Public
» FAQ Fox
» Google Search
⋄ Auto complete
⋄ Searches related to
Portia

13. webworksofkc.com • @travispflanz
THANKS!
Any questions?
You can find me at
» Community Support Lounge at 2pm
» webworksofkc.com
» @travispflanz Adopt a puppy!