Travis Pflanz, owner of Webworks of KC and an SEO and content strategist, provides insights on improving WordPress business websites. He emphasizes the importance of having essential elements such as business location data, a comprehensive 'about' page, and effective calls to action before focusing on blogging. Pflanz also critiques the concept of blogging, suggesting that it may have negative connotations and recommending a content strategy centered around answering customer questions and addressing their needs.