This document outlines the research plan to study open cultural data and propose new business and social models for its production and distribution. The research will examine 1) how digital technologies are transforming cultural heritage, 2) the role of open data and open knowledge in making cultural issues more accessible, and 3) initiatives by memory institutions and aggregators to disseminate open cultural data. Key research questions focus on how to make data more open, accessible, equitable and community-owned. The research design will use mixed methods including a secondment at Open Knowledge Finland.