The document discusses branding and marketing on the internet. It emphasizes that brands should tell a simple story in a few words and focus on the customer experience and what customers expect, which is immediate satisfaction, unique offerings, deals and results with simple designs. Websites need a clean design, simple navigation and relevant content that is useful to customers. Branding is the gut feeling customers have, so brands should focus on the customer perspective above all.

1. Internet Branding, For The Layman. www.proxivision.net

2. It’s hard to write a brand story in six words, but Ernest Hemingway did. “ For Sale: Baby Shoes, Never Worn.” A powerful sentence isn’t it! We are certain that this statement created a myriad of emotions in your mind. www.proxivision.net

3. www.proxivision.net Can you write your brand story in six words?

4. Here’s some brand statements we dabbled with: “ Unlimited movies online, choose, click, rent.” “ One destination, any product, free delivery.” “ Change is thinking about tomorrow, today. ” www.proxivision.net

5. Put simply, a brand is your customers gut feeling. Remember: people are emotional, intuitive beings. www.proxivision.net

6. ergo; It’s not what YOU say it is….. … ..it’s what your CUSTOMER says it is! www.proxivision.net

9. #01. Clean Design, Simple Interfaces. 3 Simple Rules For Success : www.proxivision.net

10. #02. Simple, Functional Navigation & Design. 3 Simple Rules For Success : www.proxivision.net

12. When you communicate with your customers online, your website needs to follow a simple reading sequence, one that supplies users with the information they need - quickly, cleanly, effectively – rather than trying to communicate everything you do by squeezing it all on the front page LIKE WE ARE DOING HERE . You are making your users do too much work, and not stimulating them to participate. If it is your intention to drown out your message, and bore your user senseless then we suggest you try to satisfy every division, every vendor and every business partners desire to get their message on to your front page. YOU ONLY GET THE USERS ATTENTION ONCE , from then on they decide if, and how, they wish to participate in your value proposition. www.proxivision.net

13. 01. Departmentalism Every department wants to be on the front page. 02. Information fatigue An inexperienced communicator always believes that more is better. 03. Technofobia Experience communicators generally go with what they know, they fear change, especially when its new media. Why Does This Happen Again and Again? www.proxivision.net

14. And wow, do some companies get it wrong! www.proxivision.net

15. Perhaps tomorrow this companies new front door might look something like this…. www.proxivision.net

16. © Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery

17. © Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery

18. © Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery

19. © Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery

20. © Proxivision Media, LLC. Layout, branding delivery and design, not paid for by Hollywood Video or Movie Gallery

21. We’re guessing that perhaps now you’re getting what Internet Branding actually means. If you would like to find out more on how proxivision might be able to help you, then shoot us an email. www.proxivision.net

22. www.proxivision.net [email_address] www.proxivision.net/blog (408 )421 9027 Maybe we can help you look like the ‘Rock-Star’ we know you TRULY are!