The document discusses the history and functions of the internet. It defines media as collective communication outlets used to store and deliver information, including print media, broadcasting, and publishing. The internet is described as a global system of interconnected computer networks that use TCP/IP protocols to link devices worldwide. It consists of private, public, academic and government networks linked by electronic, wireless and optical technologies. The internet carries a wide range of information resources and services, and has no centralized governance. Its technical operations are coordinated by organizations like ICANN and IETF. The document outlines some key functions of the internet like education, entertainment, marketing, buying and selling.

1. Topic :Internet as mediaTopic :Internet as media
Paper No:15 Mass communication& MediaPaper No:15 Mass communication& Media
studiesstudies
Prepared by: Maheta Arati R.Prepared by: Maheta Arati R.
Roll No: 2Roll No: 2
P.G. Enrollment No: 13101019P.G. Enrollment No: 13101019
Sem: 4Sem: 4
Email id: davearati656@gmail.comsEmail id: davearati656@gmail.coms
Submitted to:Submitted to:
Smt. S.B. GardiSmt. S.B. Gardi
Department of EnglishDepartment of English
Maharaja Krishnakumarsinhji Bhavnagar UniversityMaharaja Krishnakumarsinhji Bhavnagar University
BhavnagarBhavnagar
(Gujarat – India)(Gujarat – India)

2. What is Media?What is Media?
 MediaMedia (the plural of(the plural of mediummedium) are the) are the
collective communication outlets orcollective communication outlets or
tools that are used to store andtools that are used to store and
deliver information or data.deliver information or data.
 It is either associated withIt is either associated with
communication media, or thecommunication media, or the
specialized communication businessesspecialized communication businesses
such as: print media and the press,such as: print media and the press,
photography, advertising, cinema,photography, advertising, cinema,
broadcasting (radio and television),broadcasting (radio and television),
and/or publishing.and/or publishing.

3.  The wordThe word communicationcommunication is derivedis derived
from the Latin rootfrom the Latin root communicarecommunicare
 The wordThe word mediummedium is defined as "one ofis defined as "one of
the means or channels of generalthe means or channels of general
communication, information, orcommunication, information, or
entertainment in society.entertainment in society.
 E.g.E.g.

4. Types of MediaTypes of Media
Print MediaPrint Media

5. Electronic MediaElectronic Media
TelevisionTelevision
RadioRadio
InternetInternet
Smart phoneSmart phone

6. Traditional
Media
New Media

8. What is the History of InternetWhat is the History of Internet
 The The InternetInternet is a global system of interconnected computer is a global system of interconnected computer
networks that use the standard Internet protocol suitenetworks that use the standard Internet protocol suite
(TCP/IP) to link several billion devices worldwide.(TCP/IP) to link several billion devices worldwide.
 It is a It is a network of networksnetwork of networks that consists of millions of private, that consists of millions of private,
public, academic, business, and government networks of local topublic, academic, business, and government networks of local to
global scope, linked by a broad array of electronic, wireless, andglobal scope, linked by a broad array of electronic, wireless, and
optical networking technologies.optical networking technologies.
 The Internet carries an extensive range of informationThe Internet carries an extensive range of information
resources and services, such as the inter-linked hypertextresources and services, such as the inter-linked hypertext
documents and documents and applications applications of the of the World Wide WebWorld Wide Web (WWW),(WWW),
thethe infrastructure infrastructure to support to support emailemail, and , and peer-to-peerpeer-to-peer networks networks
for filefor file sharingsharing and and telephony.telephony.

9.  The Internet has no centralized governance in eitherThe Internet has no centralized governance in either
technological implementation or policies for access and usage;technological implementation or policies for access and usage;
each constituent network sets its own policies.each constituent network sets its own policies.
 Only the overreaching definitions of the two principal nameOnly the overreaching definitions of the two principal name
spaces in the Internet, the Internet Protocol address space andspaces in the Internet, the Internet Protocol address space and
the Domain Name System (DNS), are directed by a maintainerthe Domain Name System (DNS), are directed by a maintainer
organization, the Internet Corporation for Assigned Names andorganization, the Internet Corporation for Assigned Names and
Numbers (ICANN).Numbers (ICANN).
 The technical underpinning and standardization of the coreThe technical underpinning and standardization of the core
protocols is an activity of the Internet Engineering Taskprotocols is an activity of the Internet Engineering Task
Force (IETF), a non-profit organization of loosely affiliatedForce (IETF), a non-profit organization of loosely affiliated
international participants that anyone may associate with byinternational participants that anyone may associate with by
contributing technical expertise.contributing technical expertise.

10. Function of InternetFunction of Internet
To EducateTo Educate
To EntertainTo Entertain
MarketingMarketing
SurveySurvey
Buying & SellingBuying & Selling

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