The document provides guidance on using webinars to engage prospects. It outlines 5 key steps: 1) Set your purpose and goals for the webinar. 2) Target your audience and market. 3) Plan your content and format. 4) Promote your event. 5) Prepare for a successful presentation and performance on the day of the webinar. The overall aim is to use webinars to build brand awareness, provide education, and ultimately generate leads and sales.

1. Using Webinars to Engage
Prospects

2. 1. Set your purpose
What I want
to get from a
webinar?

3. Webinar = Web-based Seminar
Brand
Training
Awareness
Engagement Education
Lead Sales
generation Purpose material

4. 2. Target your audience
and market
Who is going
to watch me?

5. Who will be invited?
Group of Target
Market
interests audience
• Country • Associations
• Nature of • Job tittles
business • Other
Organizations

6. 2. Programming of
Content
What I am
going to
say?

7. Content
Choose the topic related to your business
Plan a series of events related to your content
Neutral Speech vs. Sales Speech
• Keynote Speakers
Get producer’s support

8. 3. Prepare your
presentation
What I need
to be
prepared?

9. Presentation
Use your communication skills
Schedule a dry run with the producer
Prevent technical problems

10. 4. Promote your event
?????

11. What Web2Present can do for you?
Online
Marketing
Recruit PR and
your Online
audience Media
Promote
your
event

12. 5. Performance
Showtime!

13. What do you need?

14. We advise you
to join the
webinar 10
minutes before Check your timezone!
the starting
time.

15. Post event
What to do
after the
event?

16. Post event
Publish the recording
Design a poll to qualify your audience better
Continue to your qualified leads to your sales team
Redirect your audience to your website to give more
information

17. More Questions?
https://www.facebook.com/web2present
http://www.linkedin.com/groups/Webinar-Community
@Web2Present