Project at HEC Montréal with the intent to create an International Marketing Plan for a company that is not yet present in the individually chosen target markets. We worked on Skoda and chose Brazil, South Africa and the Philippines as potential target markets.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
About FirstCry-We are Asia's Largest Online Portal for Baby and Kids Products. We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on.
Our mission is to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Our sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
5-14-13 An Introduction to VIVO Presentation SlidesDuraSpace
“Hot Topics: The DuraSpace Community Webinar Series, "Series Five: VIVO: Research Discovery and Networking.” Webinar #1: An Introduction to VIVO, May 14, 2013
Presented by: Dean Krafft, Chief Technology Strategist at Cornell University Library and Chair of the VIVO-DuraSpace Management Committee, Brian Lowe, Semantic Applications Programmer, Cornell and Jon Corson-Rikert, VIVO Development Lead, Cornell
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
About FirstCry-We are Asia's Largest Online Portal for Baby and Kids Products. We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on.
Our mission is to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Our sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
5-14-13 An Introduction to VIVO Presentation SlidesDuraSpace
“Hot Topics: The DuraSpace Community Webinar Series, "Series Five: VIVO: Research Discovery and Networking.” Webinar #1: An Introduction to VIVO, May 14, 2013
Presented by: Dean Krafft, Chief Technology Strategist at Cornell University Library and Chair of the VIVO-DuraSpace Management Committee, Brian Lowe, Semantic Applications Programmer, Cornell and Jon Corson-Rikert, VIVO Development Lead, Cornell
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...Rajesh Prabhakar
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
Samsung - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Samsung
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
-Creating Marketing Plan for Volkswagen\’s new product: The Blizt electric car.
- Utilizing different maketing techniques such as SWOT, market research, etc, to identify target customers and best marketing channels to reach them
-Conducting strategic plan to market the product to receive the best result.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...Rajesh Prabhakar
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
Samsung - Social Media Strategies (Digital Marketing Today: S17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Samsung
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
-Creating Marketing Plan for Volkswagen\’s new product: The Blizt electric car.
- Utilizing different maketing techniques such as SWOT, market research, etc, to identify target customers and best marketing channels to reach them
-Conducting strategic plan to market the product to receive the best result.
Le opportunità offerte dal web per il settore automotive.
Web marketing analitico, strategico e operativo.
Processo di acquisto. Sales Funnel.
Domanda latente e domanda consapevole.
Google e Facebook. Peculiarità e differenze.
Web marketing analitico. Studiamo il mercato.
Analisi della domanda e strumenti.
Analisi dell’offerta e strumenti.
Piano strategico con obiettivi misurabili.
Piano operativo e analisi dei risultati.
Strumenti di misurazione.
Misurazione: un flusso circolare per il miglioramento continuo.
An analysis into the factors / "differences" / "distances" that either enable or deter trade between countries.
A study that I participated in .... conducted by Prof. Pankaj Ghemawat - who propounds the CAGE-framework to
help explain why the world is NOT as globalized as much as we THINK it to be. He introduces a new 'word' gloBaloney that has taken my fancy.
CAGE is acronym for Cultural-Administrative-Geography-Economic
Volkwagen Dieselgate Crisis and Communication StrategiesKrunal Makwana
Here's my take on how Volkswagen must have handled one of the worst crisis in the history of automobile industry. (This was submitted as a part of an assignment at Symbiosis School of Media & Communication, Bengaluru)
Objectives Chapter 9 Developing a Strategy and Prepari.docxhopeaustin33688
Objectives
Chapter 9
Developing a Strategy and
Preparing Country Analysis
Reports
• Strategic Analysis
- Point A: S.W.O.T. Analysis
• Products
• Distribution
• Marketing
• Manufacturing
• Financing
• Management
- Point B: Strategic Fit or Strategic Intent
• Strategic Fit
• Strategic Intent
- Getting to Point B
• Organizational Structure Options
• Competitive Focus Options
• Screening
• Country Analysis
- Part A: Economic, Political, and Legal Conditions
• Business Climate
• Economic Conditions
• Country Risks
• Currency Issues
• Government Laws and Policies
• Ethics Environment
319
320 Exploring International Business Environments
What You
Will Learn
- Part B: Infrastructure Analysis
- Part C: Managing and Culture
• Country Analysis Group Report Project
• Appendix: A Country Analysis Report
• Case: Tyco and Mattei: Strategic Failure and Strategic Success"
After reading this chapter, you will be able to:
1. Identify the steps companies follow in developing or expanding interna
tional business.
2. List the elements of a strategic analysis.
3. Prepare a country analysis report.
In this chapter we will examine the initial steps a company takes in deciding if,
when, and how it should internationalize. We will discuss the kinds of strategic
analyses which are performed and show how they lead into the analyses of coun
tries as potential platforms that support trade and/ or investment activities. In Chap
ter 10, we will look at subsequent steps involving market analyses, the decision
involving entry mode, and the development of a business plan. Our emphasis in
Chapter 9 will be on country analysis, while Chapter 10 will focus on market fac
tors. Nevertheless, these activities only can be understood in terms of the strategic
analysis which precedes them and the entry decisions and planning which follow.
As Figure 9-1 shows, the internationalizing process boils down to the examination
of ownership advantages, location advantages, and internalization advantages. We
introduced these terms in Chapter 3 and will return to them here. Basically, inter
nationalization decisions boil down to answering three questions:
1. What advantages does the company have that are likely to make an inter
nationalization effort successful?
2. From the company's strategic perspective, which countries possess advan
tages which make them candidates for trade or investment?
3. To what extent should the company internalize its activities within a coun
try (e.g. by establishing a subsidiary instead of exporting to the country or
licensing local producers)?
The importance of the activities listed in Figure 9-1 are illustrated by the sad fate
of companies which tried to internationalize without adequate analyses and plan
ning. In 1984 Parker Pen Company formed an executive team whose task was to
develop a global effort to market the company's wr.
International Business (BBA MBA) advantages & disadvantages of international busine, approaches of international business, entry strategy, imf, international business (bba mba) entry policy, international organization, nature & scope & feature of international business, need for international business, reasons for recent growth in international busines, what is international business ?university of solapur
The global Aircraft Filters Market size is projected to grow from USD 823 million in 2021 to USD 1,002 million by 2026, at a CAGR of 4.0% from 2021 to 2026.
What are the key dynamics of the current manufacturing sectors in China and how does it differ to other rising manufacturing countries in APAC, such as Vietnam and the Philippines? Has Trump’s call to relocate manufacturing triggered any actions? Are foreign investments in manufacturing sector in target countries growing or declining? What to look for and expect in the near future? How is the supply chain evolving and what are the expected key issues?
How will robotics, automatization, and AI shape manufacturing in the area and what does it mean to foreign manufacturing companies (especially European SMEs) in China?
These are the questions studied in a Future Watch report 2018 Asia: Manufacturing outlook with focus on China, Vietnam and the Philippines.
The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.
HBR Case study about a US based Data analysis software developing company, who is in a dilemma with the decision about globalization. The question arises here is should a company go international merely because the competition has started developing in the foreign market or should they take a first mover advantage in the home market and wait for competitor to grow? . The analysis of the case is done with following tools: 1) Porter's Diamond and 2)CAGE analysis by Mr. Pankaj ghemavat.
Similar to International Marketing Plan of Skoda (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
5. 1. Introduction
Decision tree on expansion of SKODA abroad:
Decisions to take
5 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
HOW
Produc8on
Plant
Philippines
WHERE
South
Africa
Brazil
Who
Lower
income
Middle
income
Upper
income
Problem
to expand
2 key decision:
• what entry mode
&
• where
9. 2. Situation Analysis
Target Markets – CAGE Analysis
9 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
language German Portuguese
11 official languages
(Afrikaans, English,
Ndebele etc.)
Filipino
household
size
2.0 3.2 3.9 4.25
consumer
behaviour
technology industry,
internet shopping,
price & quality most
important,compare
prices.
automobiles, brand
loyal consumers, aher
sales service, na8onal
pride, demanding and
wants quality
automobiles, very brand
conscious, sophis8cated
goods, middle class,
aher sales service vital,
well-informed consumer
take-away, does not
like ostenta8ous
expenditure, priority is
the family, are seen as
having a bad taste
ethnic
influence
81% Germans
07% other EU
04% Turks
47.7% White
43.1% Mul8racial
07.6% Black
80.0% Black
08.8% Coloured
08.4% White
33.8% Visayan
27.7% Tagalog
09.8% Ilocano
religions
61% Chris8ans
05% Islam
64.6%, Roman Catholic
tradi8onal Protestan
08.0% no religion
06.8% other Chris8an
79.8% Chris8anity
01.5% Islam
01.2% Hinduism
80.6% Roman Catholic
05.6% Islam
02.7% Protestants
Germany C
10. 2. Situation Analysis
Target Markets – CAGE Analysis
10 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
corrup8on 81/100 38/100 44/100 35/100
road tax road tax n.a. no road tax n.a.
vehicle
inspec8on
every 2nd year
mandatory once a year
for diesel vehicles
only once when you buy
a used car
n.a.
emission
regula8on
tax free un8l 110gms/
km à 20e per 10gms/
km
n.a. n.a. n.a.
driving
license
age
18 18 18 17
Germany A
11. 2. Situation Analysis
Target Markets – CAGE Analysis
11 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
level of
public
transport
high low and too expensive high underdeveloped
distance to
produc8on
plant
Germany Brazil South Africa Taiwan
infra-
structure
level index
6.2 3.92 4.12 3.43
Germany G
12. 2. Situation Analysis
Target Markets – CAGE Analysis
12 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
income/
capita
USD 47.821,9 USD 11.384,4 USD 6.482,8 USD 2.872,5
economic
cycle/ GDP
growth
1.6% 0.1% 1.5% 6.1%
amount of
cars/ 1000
566,1/1000 158,1/1000 107,8/1000 10,67/1000
price of
fuel
USD/l 1.38 USD/l 0.8 USD/l 0.78 USD/l 0.78
unem-
ployment
rate
4.3% 6.8% 23.5% 6%
labour
costs
109 98.7 143.8 n.a.
Germany E
14. 3. Evaluation of Expansions Alternatives
Evaluating Options: [+] & [-] of each Alternative
14 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
[+]
• automobile industry growing
• VW plant in Brazil
• poor public transport net
• highest income per capita =
strongest purchase power
• lower labor cost
• government has iden8fied
the automo8ve industry as a
key growth sector
• VW produc8on plant in ZA
• the automo8ve and
components industry is well
placed for investment
opportuni8es
• strong economic growth
• significant growth of
automo8ve industry
[–]
• slow economic growth
• different cultural orienta8on
(e.g. task/rela8onship)
• rise of tax on Industrial
produc8on from 3 to 7%
• high unemployment rate
• automo8ve industry
stagna8on (number of cars
sold)
• strong corrup8on
• too divers ethnics base
• low amount of cars per
1000 people
• no VW plant in Philippines
• unsuitable spending habits
(prefer spending money on
family and people, not on
assets)
15. 3. Evaluation of Expansions Alternatives
Evaluating Options: Decision Matrix
15 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
AUracVveness & knowledge of foreign
market
40%
Purchasing power 5 3 2
Produc8on plant 5 5 3
Automo8ve industry development 3 1 5
Cultural differences 3 2 2
Compe88on 4 4 3
CAGE distances 20%
Results from CAGE analysis 4 3 3
Sociographic Factors 15%
Ethnic fragmenta8on 4 2 1
Consumer behaviour trends 3 3 2
PotenVal risks & costs 25%
Corrup8on 2 3 2
Unemployment rate 3 1 3
Taxes 1 1 3
Labor costs 4 2 1
Economic growth value 2 2 4
Infrastructure 3 3 1
Total 100 13.60 10.75 10.55
Germany %
16. 3. Evaluation of Expansions Alternatives
Decision tree on expansion of SKODA abroad:
Decisions to take
16 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
HOW
Produc8on
Plant
Phillipines
WHERE
South
Africa
Brazil
Who
Lower
class
Middle
class
Upper
class
Problem
to expand
2 key decision:
• where &
• who
17. 3. Evaluation of Expansions Alternatives
Evaluating Options: SWOT Analysis of Brazil
17 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Strengths Weakness
Opportunities Threats
• market size
• poli8cally & economically stable
• investment-grade debt
• op8mis8c growth projec8ons in numerous
industries
• increasing global influence
• large bureaucracy
• complex regula8ons and tax code
• restric8ve labour laws
• import taxes and protec8onism
• shortage of qualified personnel for some
industries
• growing economic 8es to China, US, Europe &
La8n America
• large investments being made in infrastructure
• major oil discoveries
• growing middle class with increasing purchasing
power
• prolonged downturn in the global economy
• fall in commodity prices
• weakening of the currency affec8ng corporate
profits
• government inac8on in tackling na8onal
economic imbalances
18. 3. Evaluation of Expansions Alternatives
Consumer profile
18 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Evaluating Options: Targeting Group in Brazil
Young professionals
Young families with one or two
children
Age range: 20 to 34
20. 4. Recommendations for Implementations
Place: Brazil
20 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
21. 4. Recommendations for Implementations
Place: Brazil, Taubate
21 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
22. 4. Recommendations for Implementations
Product
22 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
models: Skoda Fabia, Octavia, Ye8
Flexible-fuel
cars
Combina8on of
diesel or petrol
and biomass fuel Affordable
For middle
income
class
Wide range
of possible
equipment
23. 4. Recommendations for Implementations
Price
Car price range according to model and accessories (4x4, fuel consump8on, emissions etc.)
23 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
8 000 – 15 000 $ 16 000 – 32 000 $ 14 000 – 30 000 $
24. 4. Recommendations for Implementations
Promotion
Our goal: Posi8on affordable cars as trendy & luxury in customers minds.
Simply Clever .
24 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
25. 4. Recommendations for Implementations
Distribution
25 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Degree of Adaption – Standardization of the Marketing Mix
Produc8on
plant
Authorised
VW dealers
Final
customers
Aher sales service and maintenance
- arranged by dealers
Standardized model of Skoda showrooms
- in compliance with brand iden8ty
26. 4. Recommendations for Implementations
26 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Timeline
building of extra assembly lines
employing more employees
raw materials
expansion of contracts with suppliers
expansion of contracts with distributors
find shops and cer8fy car service
redesigning the body of Skoda
produc8on of the first cars
quality control
crash tes8ng
marke8ng
normal produc8on
2 months 4 months 6 months 8 months 10 months 12 months
27. 4. Recommendations for Implementations
27 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Financials
28. 4. Recommendations for Implementations
28 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Financials
30. 5. Conclusion
30 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
CHOICE : BRAZIL
• growing market
• growing middle class
• increasing global influence
• high consuming culture
• well developed infrastructure
compared to South Africa and
Philippines
Entry Mode &
Implementation :
• exis8ng produc8on plant
• 3 models (Fabia, Octavia, Ye8)
• biomass fuel (sugarcane)
• affordable price
• celebri8es & social media
promo8on
• plant à dealers à customers
FINANCIALS
• ROI : 5 to 10y
35. 2. Situation Analysis
Company
Existing Markets
35 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
General descrip8on: Skoda
• Produced: 1,06 million units in
2014
• Employed 26 000 employees in
2015
• Revenue of 12,37 billion USD
(2014)
• Headquarter in Mlada Boleslav
(Czech Republic)
• Produc8on plants in: Czech
Republic, India, China, Russia
and Slovakia; contract partners
in Kazakhstan & Ukraine
Business philosophy and
mission:
• Mission: To provide cars
that are affordable yet of
high quality and reliability
• Philosophy: Responsibility
toward the enviroment
not only by crea8ng
greener cars but also
minimizing the pollu8ons
from produc8on.
1895 1925 1930 1945 1960 1989 1980 1991 1994 2004 2008 2011
Skoda started from bicycles in year 1895
aher that they build a motorcycle and
because of this success they built the first
car around 1925 in Czech.
In 1930, the first assembly line in Czech
and gains 14% market share
During the german occupa8on of Czech Skoda
was a part of Reichswerke Hermann Göring
In 1945 a part of the communist planned
economy, lost contact with other non-
communist countries.
Between 1960 – 1980 Skoda
managed to export to non-
communist countries during
this 8me but the brand was
not popular in west because
of bad quality.
In 1989 Czech government started to look for someone to acquire
Skoda and save its reputa8on. By 1991 a deal was signed with
Volkswagen (at that 8me Skoda had 35% market share in the
communis8c bloc)
1994 Felicia model improves sales in Europe and Great Britain. The
following models were also built at VWs plants which helped their
way into European Union market.
In 2004 the Company exercises an
aggressive entry mode for Ukraine, Serbia
and Russia, by 2008 it entered China by
licensing andexpanded in 2011 to India.
36. 2. Situation Analysis
Target Markets
36 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
major compe8tors
Fiat
Ford
Toyota
Mitsubishi
Toyota
KIA
Hyundai
compe88ve
advantage • South America’s
largest consumer
market
• s8ll-bustling
economy
• few poten8al
consumers
• South African
government has
provided substan8al
support for the
automo8ve industry
in the past 20 years
and is s8ll iden8fying
it as a key growth
sector
• globally among top
10 countries having
the highest
inten8on to
acquire a car within
the following two
years
37. 2. Situation Analysis
Competition in Brazil (2014)
It is the right Moment to establish market share in Brazil since it is less complex than in Argen8na.
Target Markets
37 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Volkswagen
Group
Fiat Chrysler Ford Group
Renault
Nissan
Honda
Group
Mercedes GM Group BMW
Toyota
Group
Peugeot
Citroen
Hyundai
Group
Datenreihe1 16,12% 18,63% 14,88% 9,28% 8,22% 7,43% 7,36% 5,66% 4,71% 4,29% 3,42%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
14,00%
16,00%
18,00%
20,00%
38. 2. Situation Analysis
Value Chain in the Industry
Existing Markets
38 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
39. 2. Situation Analysis
Target Markets – CAGE Analysis
39 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
language German Portuguese
11 official languages
(Afrikaans, English,
Ndebele etc.)
Filipino
household
size
2.0 3.2 3.9 4.25
consumer
behaviour
technology industry,
internet shopping,
price & quality most
important,compare
prices.
automobiles, brand
loyal consumers, aher
sales service, na8onal
pride, demanding and
wants quality
automobiles, very brand
conscious, sophis8cated
goods, middle class,
aher sales service vital,
well-informed consumer
take-away, does not
like ostenta8ous
expenditure, priority is
the family, are seen as
having a bad taste
ethnic
influence
81% Germans
07% other EU
04% Turks
47.7% White
43.1% Mul8racial
07.6% Black
80.0% Black
08.8% Coloured
08.4% White
33.8% Visayan
27.7% Tagalog
09.8% Ilocano
religions
61% Chris8ans
05% Islam
64.6%, Roman Catholic
tradi8onal Protestan
08.0% no religion
06.8% other Chris8an
79.8% Chris8anity
01.5% Islam
01.2% Hinduism
80.6% Roman Catholic
05.6% Islam
02.7% Protestants
Germany C
40. 2. Situation Analysis
Target Markets – CAGE Analysis
40 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
corrup8on 81/100 38/100 44/100 35/100
road tax road tax n.a. no road tax n.a.
vehicle
inspec8on
every 2nd year
mandatory once a year
for diesel vehicles
only once when you buy
a used car
n.a.
emission
regula8on
tax free un8l 110gms/
km à 20e per 10gms/
km
n.a. n.a. n.a.
driving
license
age
18 18 18 17
Germany A
41. 2. Situation Analysis
Target Markets – CAGE Analysis
41 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
level of
public
transport
high low and too expensive high underdeveloped
distance to
produc8on
plant
Germany Brazil South Africa Taiwan
infra-
structure
level index
6.2 3.92 4.12 3.43
Germany G
42. 2. Situation Analysis
Target Markets – CAGE Analysis
42 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
income/
capita
USD 47.821,9 USD 11.384,4 USD 6.482,8 USD 2.872,5
economic
cycle/ GDP
growth
1.6% 0.1% 1.5% 6.1%
amount of
cars/ 1000
566,1/1000 158,1/1000 107,8/1000 10,67/1000
price of
fuel
USD/l 1.38 USD/l 0.8 USD/l 0.78 USD/l 0.78
unem-
ployment
rate
4.3% 6.8% 23.5% 6%
labour
costs
109 98.7 143.8 n.a.
Germany E
43. 3. Evaluation of Expansions Alternatives
Evaluating Options: [+] & [-] of each Alternative
43 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
[+]
• automobile industry growing
• VW plant in Brazil
• poor public transport net
• highest income per capita =
strongest purchase power
• lower labor cost
• government has iden8fied
the automo8ve industry as a
key growth sector
• VW produc8on plant in ZA
• the automo8ve and
components industry is well
placed for investment
opportuni8es
• strong economic growth
• significant growth of
automo8ve industry
[–]
• slow economic growth
• different cultural orienta8on
(e.g. task/rela8onship)
• rise of tax on Industrial
produc8on from 3 to 7%
• high unemployment rate
• automo8ve industry
stagna8on (number of cars
sold)
• strong corrup8on
• too divers ethnics base
• low amount of cars per
1000 people
• no VW plant in Philippines
• unsuitable spending habits
(prefer spending money on
family and people, not on
assets)
44. 3. Evaluation of Expansions Alternatives
Evaluating Options: Decision Matrix
44 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Brazil South Africa Philippines
AUracVveness & knowledge of foreign market – 40%
Purchasing power 5 3 2
Produc8on plant 5 5 3
Automo8ve industry development 3 1 5
Cultural differences 3 2 2
Compe88on 4 4 3
CAGE distances – 20%
Results from CAGE analysis 4 3 3
Sociographic Factors – 15%
Ethnic fragmenta8on 4 2 1
Consumer behaviour trends 3 3 2
PotenVal risks & costs – 25%
Corrup8on 2 3 2
Unemployment rate 3 1 3
Taxes 1 1 3
Labor costs 4 2 1
Economic growth value 2 2 4
Infrastructure 3 3 1
Total 100 13.60 10.75 10.55
Germany %
45. 3. Evaluation of Expansions Alternatives
Evaluating Options: SWOT Analysis of Brazil
45 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Strengths Weakness
Opportunities Threats
• market size
• poli8cally & economically stable
• investment-grade debt
• op8mis8c growth projec8ons in numerous
industries
• Increasing global influence
• large bureaucracy
• complex regula8ons and tax code
• restric8ve labour laws
• import taxes and protec8onism
• shortage of qualified personnel for some
industries
• growing economic 8es to China, US, Europe &
La8n America
• large investments being made in infrastructure
• major oil discoveries
• growing middle class with increasing purchasing
power
• prolonged downturn in the global economy
• fall in commodity prices
• weakening of the currency affec8ng corporate
profits
• government inac8on in tackling na8onal
economic imbalances
46. 4. Recommendations for Implementations
Realisation
Degree of Adaption – Standardization of the Marketing Mix
46 BAA 2-204-08 HIV2016 – Interna8onal Marke8ng – Group #1 Volkswagen
Water 71%
Sugar 15%
Fibres 13%
Non-Sugars 1%
Density 0,795kg/l
Energy content 26,8 MJ/kg
Purity 99,7%
Water content 0,3%
Milling of sugarcane
stems & separa8on of
juice and bagasse
FermentaVon
Conversion of sugars into
alcohol – produc8on of
ethanol at 8-10%
DisVllaVon
Separa8on of alcohol and
s8llage – produc8on of
hydrated ethanol at 95%
DehydraVon
Alcohol rec8fica8on
