1) The document proposes an online strategy for Audi to engage luxury car owners aged 20-39 by embracing social commerce trends, developing an exclusive smartphone app, sponsoring bloggers, and holding a social media integrated car design competition.
2) The strategy aims to increase customer loyalty, referrals, and bring the brand to the next level through innovative community outreach programs.
3) Key elements include a smartphone app that integrates with dealerships to schedule service, sponsored content on activities for Audi consumers, and a car design/promotion contest that auctions the winner's custom designed car with proceeds going to charity.
-Presented to representatives from Audi North America & associates from Venables Bell & Partners
-An Integrated Campaign Targeting Millennials
-Strategic Brand Concepts Class at VCU Brandcenter
-Presented to representatives from Audi North America & associates from Venables Bell & Partners
-An Integrated Campaign Targeting Millennials
-Strategic Brand Concepts Class at VCU Brandcenter
A brief presentation of what is doing AUDI in today's competitive luxury automotive market. Main markets, corporate culture, strategies, SWOT analysis, political - economical - environmental (PESTEL) analysis, leaders.
An end-to-end analysis of Audi's branding and marketing strategies. The analysis focuses on the company's launch, history, brand evolution, and efficiency in capturing customer loyalty. Future branding and corporate strategies are also evaluated against the current regime as a comparison to competitors within the market.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
This presentation basically based on Economics and Management field. It contains about history,logo (branding), organization cultures, Motivational of Employees , Grouping & Teaming of Employees,Leadership Styles , and Social Responsibility of the Organization.
created by : -
⦁ S.Sujeewanandh - IT 14227714
⦁ B.Saravana Prasanth - IT 14237300
⦁ P.Aravinth - IT 14236793
⦁ S.Yugeshwar - IT 14226106
A brief presentation of what is doing AUDI in today's competitive luxury automotive market. Main markets, corporate culture, strategies, SWOT analysis, political - economical - environmental (PESTEL) analysis, leaders.
An end-to-end analysis of Audi's branding and marketing strategies. The analysis focuses on the company's launch, history, brand evolution, and efficiency in capturing customer loyalty. Future branding and corporate strategies are also evaluated against the current regime as a comparison to competitors within the market.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
This presentation basically based on Economics and Management field. It contains about history,logo (branding), organization cultures, Motivational of Employees , Grouping & Teaming of Employees,Leadership Styles , and Social Responsibility of the Organization.
created by : -
⦁ S.Sujeewanandh - IT 14227714
⦁ B.Saravana Prasanth - IT 14237300
⦁ P.Aravinth - IT 14236793
⦁ S.Yugeshwar - IT 14226106
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. Online Strategy and Proposal 3 highest ranking leisure activities for luxury car owners travel dining out entertaining fashion music what is happening? the luxury car ownership demographic is experiencing rapid growth in the 20-39 age group (who are also the most frequent users of online media) social commerce trends private clubs members-only material exclusivity social network integration
3. Online Strategy and Proposal 4 embrace social commerce trends exclusive benefits non-exclusive benefits what AKDN wants to do end goals… increase customer loyalty increase word of mouth referrals bring it to the next level innovative community outreach
4. Online Strategy and Proposal 5 smartphone application vehicle synchronization via Bluetooth connected to Audi dealership network monitors vehicle service needs cross checks service with calendar availability automatic appointments subject to driver approval full phone application integration
5. Online Strategy and Proposal 6 who do you know? sponsored blogger outreach exclusive sponsored content for Audi consumers on activities they enjoy travel tips from Conde Naste fashion food entertainment
6. Online Strategy and Proposal 7 design promotion 4 winners (most social media support) design and build car alongside Audi engineers community designed Audi social media integration for design proposal promotion Facebook Twitter YouTube cars auctioned off proceeds to charity
7. Online Strategy and Proposal 8 when is it enough? metrics and measurements of success what is the value of a lifetime Audi customer? increased brand loyalty increased referrals increase in lifetime purchases conversion of one time buyers to lifetime buyers
8. Online Strategy and Proposal 9 how much is it? estimated allocation of funds sponsored blogging $20,000 annually smartphone application $10,000 Audi design promotion social media expenses - $2,000 -- further expense predictions subject to comparative report of vehicle customization costs and expected production overhead
9. Online Strategy and Proposal 10 innovative community outreach bring it to the next level using… smartphone apps sponsored blogging social media integrated design promotion we want to answer the question… what is the lifetime value of an Audi customer? one more time increased brand loyalty increased referrals increased word of mouth promotion conversion of one time buyer to lifetime customer
