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International Marketing Guiding Notes: Chapter 7

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Ira Kristina Lumban Tobing
Ira Kristina Lumban Tobing

The document appears to be a chapter from an international marketing textbook. It is Chapter 7 and discusses topics related to international marketing. The chapter is copyrighted by the Forum for International Trade Training.

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______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 1 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 2 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 3 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 4 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 5 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 6 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 7 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 8 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 7

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