The document appears to be a chapter from an international marketing textbook covering various topics related to international marketing. It includes headings, content, and citations but no clear overall summary can be provided given the limited information.

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 9