The document appears to be a chapter from an international marketing textbook. It discusses topics related to international marketing in 10 sections. Each section is attributed to the Forum for International Trade Training and their textbook on International Marketing, Chapter 10.

1. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
1
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

2. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
2
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

3. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
3
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

4. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
4
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

5. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
5
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

6. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
6
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

7. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
7
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

8. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
8
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

9. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
9
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10

10. ______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
10
11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 10