International Marketing Guiding Notes: Chapter 11
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The document appears to be a chapter from an international marketing textbook covering various topics related to international marketing. It includes content over several pages and is copyrighted by the Forum for International Trade Training. The chapter number is 11 but no specific date is given beyond November 2015.
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International Marketing Guiding Notes: Chapter 11
- 1. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 1 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11
- 2. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 2 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11
- 3. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 3 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11
- 4. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 4 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11
- 5. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 5 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11
- 6. ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 6 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 11