The document describes a radical experiment in co-creation that took place at the MCPC 2011 conference. Participants were inspired by presentations but had a hard time retaining all the information. To address this, conference attendees were "kidnapped" and taken to an abandoned conference room where they co-created ideas for improving future MCPC conferences in just 45 minutes. Their ideas focused on making future conferences more social, sharable, active, surprising, navigable, and co-creative.