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MCPC guerilla style
The document describes a radical experiment in co-creation that took place at the MCPC 2011 conference. Participants were inspired by presentations but had a hard time retaining all the information. To address this, conference attendees were "kidnapped" and taken to an abandoned conference room where they co-created ideas for improving future MCPC conferences in just 45 minutes. Their ideas focused on making future conferences more social, sharable, active, surprising, navigable, and co-creative.
MCPC guerilla style
- 1. Guerrilla co-creation, Bay-styleA45 experiment at MCPC November 2011
- 2. co-creation A radicalexperiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations. After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas they’d explored over the last few days. So we co-created a solution, Guerrilla style: We kidnapped 19 willing conference attendees Stole 3 sheets of flipchart paper and 5 marker pens from the hotel reception Commandeered 1 abandoned conference room for 45 minutes Here’s what happened….. We kidnapped a few willing attendees, found an abandoned conference room
- 3. Our objective Inventideas for the future of MCPC
- 4.
- 5. MCPC 2012 willbe more... Social Sharable Active Surprising Navigable Customised Co-creative
- 6. Route 1: MCPC Sorting Hat An app to navigate the maze of choice! 1. Sorts the programme according to your interests 2. Produces an MCPC itinerary that’s 50% based on your chosen preferences and + 50% surprise choices 3. Customised materials with content and sponsors tailored to your interests 4. Social sorting: helps you find people on similar itineraries
- 7. Route 2: MCPC Swizzle-Stick Creating a transformational conference 1. Connects people before, during and after the event 2. Vibrates to tell you when like-minded people are close 3. Social presentation rule : 50% pre-prepared 50% active and improvised 4. Records all presentations and debates for sharing and follow-up
- 8.
Editor's Notes
- #3 Let me ask you a question. You’ll need to think honestly about this.... If, following, this session, you murder someone in the hotel, and someone asks how you are, what are you going to say? Let’s imagine it’s 6pm, you’re already on the 3 rd martini when you should be working, your boss calls, what are you going to say to them? Our point is that we’re all being creative every day, in the language we use, the way we dress, the things we do, and we’re all creative with the truth