The document discusses current strategies and programs to electrify transportation in the UK and Europe. It outlines 5 areas of focus: 1) Headline electrification aims to raise awareness and incentivize consumer EV purchases. 2) Deep electrification tackles applications that are difficult to electrify through R&D and incentives. 3) Extended electrification utilizes battery improvements to expand opportunities. 4) Automated electrification requires supportive legislation and automated charging. 5) Alternative electrification maintains support for hydrogen fuel cells where they have benefits over batteries. Overall the strategies aim to advance electrification across mobility and energy through partnership working to achieve net zero emissions goals.