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KNOWLEDGE MANAGEMENT:
PUTTING INFORMATION
TO GOOD USE
YOU’RE WORRIED
because you’re not sure if your team can
deliver the same quality output
in her absence.
The most competent art director in
your marketing agency quits.
ADIOS..
SITUATION A
YOU WANT TO ENSURE THEY HAVE
CONSISTENT ANSWERS
TO FREQUENTLY ENCOUNTERED ISSUES.
You employ five support staff to answer emails.
SITUATION B
YOU HAVE TO INVEST IN
KNOWLEDGE
MANAGEMENT
In order for your company to
avoid these situations
KNOWLEDGE
MANAGEMENT
is a discipline that promotes an integrated approach to
identifying, capturing, evaluating, retrieving, and
sharing all of an enterprise's information assets.
According to Duhon
DATABASES
DOCUMENTS
POLICIES
PROCEDURES
UN-CAPTURED EXPERTISE AND
EXPERIENCE OF INDIVIDUAL WORKERS
THESE ASSETS MAY INCLUDE:
COMPANIES OPT TO
INVEST IN KNOWLEDGE
MANAGEMENT TO
Facilitate smooth employee transition
Minimize corporate memory loss
Have references for decision making
Enhance internal collaboration
Capture best practices and lessons learned
LIFE CYCLE OF
KNOWLEDGE MANAGEMENT
CREATE
SHARE
STOREUSE
UPDATE
1
Knowledge
is created
either as :
Documented, easy to
transfer and access, stored
in the form of data
E.g., Procedure manual
Exists in minds, difficult to
transfer and access, based
on insights and experience
E.g., Excellence at closing
sales
CREATE
Explicit knowledge Tacit knowledge
SHARE2
Knowledge
is shared
through :
During meetings,
consultations and
conversations
Such as web pages, help
files, and information
systems
People Technology
STORE3
Knowledge is stored and categorized in a centralized repository, such as:
Customized
information
systems
Team
collaboration
platforms
Online
storage
platforms
4 USE
Knowledge is accessed and used to:
Determine
work
processes
Create
business plans
and targets
Communicate
with colleagues
and customers
UPDATE5
Knowledge is reviewed and modified/updated
as part of maintaining and improving standards
for acceptable workplace behavior.
Benjamin Franklin
"An investment in knowledge
pays the best interest."
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