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International Communication 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama

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Baltic PR Awards
Baltic PR Awards

Baltic PR Awards 2009 International Communication 2nd PLACE WINNER Agency: VRP | Hill & Knowlton Client: Unilever Check out this presentation video on Youtube: http://tinyurl.com/czonou

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“ Rama Goodness of margarine” (GOM)”     Hill and Knowlton Baltic team 1 st of April, 2009
Situation analysis, beggining of year 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategical and tactical solutions (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a good overall image of fats – communicating the truth based fact messages about good and bad fats Introducing the solution (Rama) Rising the interest about fats, starting the discussion in public/media
Strategical and tactical solutions (II) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategical and tactical solutions (III) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (II) ,[object Object],[object Object],[object Object]

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