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Toyota Case Study
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![Cross media case study Background Campaign Objectives Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…… and shifted key branding metrics ,[object Object],[object Object],[object Object],Summary Toyota Campaign demonstrates effectiveness of the Mail brands with a 94% increase in spontaneous awareness Case Study Source: Survey Interactive 2008 “ The Mail's campaign for Auris was really strong - both form a creative and results perspective. Daily Mail readers and users are really responsive and helped us achieve great ROI on this campaign” “ The Auris campaign was perfectly targeted using the mail brands as it delivered the right audience for Toyota, and successfully communicated brand marketing efforts .” The Daily Mail and the Mail Online successfully shifted key branding metrics and supported overall brand marketing efforts. Toyota Auris wanted to raise awareness of the new Auris model amongst their target audience of UK adults aged 40 years or more, as well as encourage footfall and test-drives at Toyota dealers.](https://image.slidesharecdn.com/toyota-1-slider-1229512285089459-2/85/Toyota-Case-Study-1-320.jpg)
