1. Introduction about Siracha Chillies 2. Indentify and analysis Korea market 3. International Business opportunity of Siracha in South Korea

1. International
Business
Sriracha
in South
Korea

2. 1. Introduction
about Huy Fong's
food and Sriracha
Chillies
2. Identify and
analysis Korea
market
3. International
Business
opportunity of
Sriracha in South
Korea

3. Introduction about Huy
Fong's food and Sriracha
Chillies

4. "To make a
rich man's
sauce,
at a poor
man's
price."
-DavidTran
Huy
Fong
Foods
quote

5. Products
Line
The company’s
production line includes 3
main products: Sriracha
Hot sauce, Sambal oelek
and Chili garlic sauces
Huy
Fong
Foods

6. 01
High quality and unique
products with iconic
packaging
02
The bigger and bigger
Sriracha lover community
03
Short on supply because of
only using fresh chillies
04
Downside of not spending
on marketing
05
IP problems
STRENGTH WEAKNESS

7. COMPETITOR
S
불닭소스

8. Korean

10. Scale related to chili sauce market share
Revenu
e
Volum
e
Distributio
n

12. International
Business
opportunity
South Korea
in

13. Opportunities
•
•
•
•

14. Threats
•
•
•
•

15. Customers

16. Adjustmen
t

17. CHALLENGE
Sriracha

18. Solution
Adjusting in
price
Adjusting in
place
Adjusting in
promotion

19. CONCENTRIC
DIVERSIFICATION
STRATEGY
challeng
e

20. The End