International business is conducted outside of the home country. Nations represent cultural diversity, with unique values, metaphors, stereotypes, idioms and language. How will you deal with people from another country? How will you function effectively when visiting countries with distinctive cultures, such as Mexico, China, Russia, Japan, or Switzerland? Solution There is no culture-free theory of management. Managing other people is the responsibility of people who, like everyone else, have been enculturated and socialized into a cultural set of values and beliefs that governs their thinking, emotions, and behaviors. Like communication, management is culture bound. Moreover, managerial perceptions regarding the factors that lead to organizational success vary across cultures. Unfortunately, many U.S. managers are ill equipped to handle overseas assignments. In fact, roughly 40% to 50% of all U.S. managers sent abroad receive no formal cross-cultural training. As a result, up to 40% of overseas assignments are unsuccessful. Although fostering competent intercultural managerial skills represents an enormous challenge, the rewards of successful international commerce are extraordinary. Professor Philip Rosenzweig of Harvard University argues that successful cross-cultural management depends on the abilities of managers to communicate effectively. Rosenzweig points out that communication is especially important during the initial stages of a business relationship. Depending on the culture, the process of building trust among business partners may take days, weeks, or even months. Moreover, Rosenzweig asserts, this process cannot be accelerated. Rosenzweig recognizes that many American managers prefer to .