This document discusses the importance of ethics in the finance sector. It notes that individuals trust financial firms with their hard-earned savings and want to feel confident that professionals will act with integrity. It then provides an overview of regulators and players in the Indian financial sector before detailing some common ethical violations like insider trading and prioritizing shareholder over stakeholder interests. Finally, it suggests some ways to curb unethical behavior such as improving standards, strengthening laws, and enhancing the role of auditors.