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International Business Attraction Summit September 10, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Team NEO Regional Business Attraction Agent
We live and work as a Region
NEO Regional Economic Development System Funding and  Leadership: Metro chambers Fund for Econ Future One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Expand/Retain   Businesses: Chambers of  Commerce, Local Govt.  Attract New Businesses : Attract Venture  Capital for Emerging BioMed Industry: Launch  Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO  Economic Growth
Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region.     Team NEO’s Mission Generate  Leads Execute Leads Promote Regional Teamwork
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regional Business Attraction Agent:   Northeast Ohio’s Sales Force
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Small Organization Serving Large Region
Partners/Funders: The Greater Team
Lead Generation Targets/Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
45 Active Leads Generate  Impressions NEO Region Economic Development System   Close Deal  Qualify  Leads Qualify  NEO Negotiate  Deal # qualified leads # short list $Payroll Metrics 51 New 2009 Leads
 
 
2009 Actual vs. Plan Results since 2007: 200 new qualified leads, 25 new organizations in Northeast Ohio,  $95M in  annual  payroll  (3,000 new jobs); More than $175M in regional  annual  economic benefit Objectives 2008  Actual 2009 Goals 9/10/09 Actual  % of  Plan  New Qualified Leads 82 80 51 63% Minority Business Leads 5  5 2 40% Leads to Short List 26 20 18 90% New Annual Payroll Added $32 MM $40 MM $19.0M 47%
2007-2009 Attraction Wins by Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Business Strategy Support and Promote
The Case for International Attraction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Team NEO Intl Bus Attraction Strategy: Two Prong Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Support: Cleveland Plus Telling the NEOhio Story to the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Attraction  Increases Leads in Growth Areas: Improves Close Potential  Support Regional Effort Support Available: Marketing Highly  Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs to Support Existing Efforts Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Partner for Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support
Marketing Support: ,[object Object],Translation of Key Facts in 6 Languages
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Support: Tools Available
[object Object],[object Object],[object Object],[object Object],[object Object],Lead Execution Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Orthopedic Production-Related Workforce: Cleveland-Akron MSA versus Koscuisko County SOC Title Total - Private: Cleveland - Akron  Total - Private: Koscuisko Co, IN 51-1011  First-Line Supervisors/Managers of Production and Operating  9,005  556  51-2092  Team Assemblers  14,484  1,439  51-2099  Assemblers and Fabricators, All Other  4,273  335  51-4011  Computer-Controlled Machine Tool Operators, Metal and Plasti  2,868  141  51-4012  Numerical Tool and Process Control Programmers  414  13  51-4021  Extruding and Drawing Machine Setters, Operators, and Tender  1,649  105  51-4022  Forging Machine Setters, Operators, and Tenders, Metal and P  1,008  33  51-4031  Cutting, Punching, and Press Machine Setters, Operators, and  5,151  211  51-4032  Drilling and Boring Machine Tool Setters, Operators, and Ten  1,111  38  51-4033  Grinding, Lapping, Polishing, and Buffing Machine Tool Sette  2,372  137  51-4034  Lathe and Turning Machine Tool Setters, Operators, and Tende  1,786  46  51-4035  Milling and Planing Machine Setters, Operators, and Tenders,  646  27  51-4041  Machinists  7,616  246  51-4072  Molding, Coremaking, and Casting Machine Setters, Operators,  2,779  218  51-4081  Multiple Machine Tool Setters, Operators, and Tenders, Metal  1,788  116  51-9082  Medical Appliance Technicians  147  139  51-9199  Production Workers, All Other  4,924  256
NEO Production Occupations Including Wages SOC  Code SOC Title Total 2007 NEO Employment Average  Annual NEO Wage 51-4011 Computer-controlled machine tool operators 3,600 $33,116.81 51-4012 Numerical tool and process control programmers 360 $47,028.33 51-4021 Extruding and drawing machine setters, operators, and tenders 3,470 $37,510.17 51-4022 Forging machine setters, operators, and tenders 1,130 $38,676.28 51-4023 Rolling machine setters, operators, and tenders 1,430 $34,095.73 51-4031 Cutting, punching, and press machine setters, operators, and tenders 9,620 $29,631.43 51-4032 Drilling and boring machine tool setters, operators, and tenders 1,290 $34,146.36 51-4033 Grinding, lapping, polishing, and buffing machine tool setters, operators, and tenders 2,970 $29,401.99 51-4034 Lathe and turning machine tool setters, operators, and tenders 2,300 $30,489.43 51-4035 Milling and planing machine setters, operators, and tenders 820 $28,288.54 51-4041 Machinists 13,760 $34,531.35
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proactive Plans: Expand on Existing Efforts A World Class Region Competes Globally
Discussion: How We Can All  Be More Effective Together
Next Steps ,[object Object],[object Object],[object Object]
Thank You

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International Business Attraction Summit

  • 1. International Business Attraction Summit September 10, 2009
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  • 3. About Team NEO Regional Business Attraction Agent
  • 4. We live and work as a Region
  • 5. NEO Regional Economic Development System Funding and Leadership: Metro chambers Fund for Econ Future One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Expand/Retain Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth
  • 6. Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region.   Team NEO’s Mission Generate Leads Execute Leads Promote Regional Teamwork
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  • 11. 45 Active Leads Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal # qualified leads # short list $Payroll Metrics 51 New 2009 Leads
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  • 14. 2009 Actual vs. Plan Results since 2007: 200 new qualified leads, 25 new organizations in Northeast Ohio, $95M in annual payroll (3,000 new jobs); More than $175M in regional annual economic benefit Objectives 2008 Actual 2009 Goals 9/10/09 Actual % of Plan New Qualified Leads 82 80 51 63% Minority Business Leads 5 5 2 40% Leads to Short List 26 20 18 90% New Annual Payroll Added $32 MM $40 MM $19.0M 47%
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  • 16. International Business Strategy Support and Promote
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  • 21. Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Support Available: Marketing Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs to Support Existing Efforts Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Partner for Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support
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  • 26. Orthopedic Production-Related Workforce: Cleveland-Akron MSA versus Koscuisko County SOC Title Total - Private: Cleveland - Akron Total - Private: Koscuisko Co, IN 51-1011 First-Line Supervisors/Managers of Production and Operating 9,005 556 51-2092 Team Assemblers 14,484 1,439 51-2099 Assemblers and Fabricators, All Other 4,273 335 51-4011 Computer-Controlled Machine Tool Operators, Metal and Plasti 2,868 141 51-4012 Numerical Tool and Process Control Programmers 414 13 51-4021 Extruding and Drawing Machine Setters, Operators, and Tender 1,649 105 51-4022 Forging Machine Setters, Operators, and Tenders, Metal and P 1,008 33 51-4031 Cutting, Punching, and Press Machine Setters, Operators, and 5,151 211 51-4032 Drilling and Boring Machine Tool Setters, Operators, and Ten 1,111 38 51-4033 Grinding, Lapping, Polishing, and Buffing Machine Tool Sette 2,372 137 51-4034 Lathe and Turning Machine Tool Setters, Operators, and Tende 1,786 46 51-4035 Milling and Planing Machine Setters, Operators, and Tenders, 646 27 51-4041 Machinists 7,616 246 51-4072 Molding, Coremaking, and Casting Machine Setters, Operators, 2,779 218 51-4081 Multiple Machine Tool Setters, Operators, and Tenders, Metal 1,788 116 51-9082 Medical Appliance Technicians 147 139 51-9199 Production Workers, All Other 4,924 256
  • 27. NEO Production Occupations Including Wages SOC Code SOC Title Total 2007 NEO Employment Average Annual NEO Wage 51-4011 Computer-controlled machine tool operators 3,600 $33,116.81 51-4012 Numerical tool and process control programmers 360 $47,028.33 51-4021 Extruding and drawing machine setters, operators, and tenders 3,470 $37,510.17 51-4022 Forging machine setters, operators, and tenders 1,130 $38,676.28 51-4023 Rolling machine setters, operators, and tenders 1,430 $34,095.73 51-4031 Cutting, punching, and press machine setters, operators, and tenders 9,620 $29,631.43 51-4032 Drilling and boring machine tool setters, operators, and tenders 1,290 $34,146.36 51-4033 Grinding, lapping, polishing, and buffing machine tool setters, operators, and tenders 2,970 $29,401.99 51-4034 Lathe and turning machine tool setters, operators, and tenders 2,300 $30,489.43 51-4035 Milling and planing machine setters, operators, and tenders 820 $28,288.54 51-4041 Machinists 13,760 $34,531.35
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  • 33. Discussion: How We Can All Be More Effective Together
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Editor's Notes

  1. Tom
  2. Given our targeted cluster approach to lead generation, we have to rely heavily on our partners for their industry knowledge and relationships. We are fortunate to have a number of partnerships that are aiding our efforts to develop and cultivate quality leads and help these clients comprehend the expertise and capabilities NEO has in these select industries. A few examples…. Liquid Crystal Institute… Working with Omeris….bio sciences Our partnership with Polymer Ohio is vital to leveraging our strengths in polymer The exciting Third Frontier award for the development of GCIC
  3. JF change #
  4. And the