Attraction Marketing
•
0 likes•499 views
The document discusses a new business attraction strategy that utilizes HubSpot and an attraction marketing funnel. HubSpot is a tool that makes attracting leads easier by facilitating search engine optimization, social media, lead generation blog posts, and capturing contact information. The attraction marketing funnel involves initially capturing names and emails, then providing valuable free content to develop trust and relationships, and finally promoting services to turn leads into clients. The presentation concludes with opening the discussion up for questions.
Recommended
Recommended
More Related Content
Similar to Attraction Marketing
Similar to Attraction Marketing (20)
Attraction Marketing
- 1. New Business Attraction New Business Strategy 2.0 for | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327
- 2. Agenda What is Hubspot? Attraction Marketing Funnel Discussion | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 2
- 3. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327
- 4. Agenda HubSpot is a tool that makes attracting leads easier. Attraction Marketing Funnel Discussion | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 4
- 5. What is the single most important thing that we need in order to make more money for our business? | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 5
- 6. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 6
- 7. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 7
- 8. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 8
- 9. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 9
- 10. | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 10
- 11. Attraction Marketing Funnel Search Engine LinkedIn Twitter Facebook YouTube “Lead Blog Generation” Capture Name & Email Address | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 11
- 12. Attraction Marketing Funnel Capture Name & Email Address Provide Free Valuable Content Like Whitepapers, PDFs, Reports Develop Trust & a Relationship with Our List Promote Our Services CLIENTS | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 12
- 13. Agenda HubSpot is a tool that makes attracting leads easier. Attraction Marketing Funnel turns leads into clients. Discussion | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 13
- 14. grow@rawlemurdy.com | www.rawlemurdy.com | info@rawlemurdy.com | +1.843.577.7327 14
Editor's Notes
- Thank you, Bruce. Last week, you asked me to explain what HubSpot was in 10 minutes, and I said 10 minutes wouldn’t do it justice. Well, I’ve thought about it, this is my attempt at explaining HubSpot, and the strategy behind it, in less than 10 minutes – let’s get started.
- Rather than trying to explain to you what’s been explained to me, I thought we might skip all the interpretation and go straight the source.
- Here is how Hubspot describes themselves in their latest two-minute sales video. Let’s watch. Pretty cool, huh?
- HubSpot is a tool that makes attracting leads easier. Let me be clear, it is only a tool. If we to get anything out of this tool, we need some strategy behind it. Which brings us Attraction Marketing Funnel.But, before I go any further, I need to ask you one question:
- What is the single most important thing that we need to make money for our business? An obvious answer would be…
- …people, right? Brands are built I know the jury might be out on this one, the general consensus is that clients are people, too. In fact, it’s not just people (or traffic, or visitors, or followers, or Likers) that make us money….
- It is the relationships and trust that we build with people that makes us money. Relationships cannot be developed with people in just one or two visits to our new website.Therefore, it is important that we capture the names and email addresses of as many of our visitors as we can, so that we can give ourselves a chance to build a relationship with them in the future
- To entice people to give us their names and email addresses, we need to produce “lead magnets.” A lead magnet?? A lead magnet is piece of content (like a video, a PDF report, a case study, or even a Breakthrough) that will help our potential clients with their businesses, their lives or their very souls. Think of the last time you gave someone those two innocuous pieces of information in exchange for something. That was a lead magnet.
- Once avisitor enters their details into our system, they’ll be placed into our Attraction Marketing funnel—and that’s where we will begin the process of building a relationship and trust with them. Onlythen, can we begin to recommend our services to them.
- Sounds great, right? But, you may be asking, how do we do it? Firstly, we need to produce a couple “lead hunters” to help us find new visitors and convert them into subscribers, drawing them into our funnel.Our most important lead hunter is our blog.Our niche blog should focus on two things: One is providing valuable and fresh content to our visitors; the other is capturing the names and email addresses of our visitors.With fresh and valuable content rolling in regularly, our first-time visitors will make return visits to our blog, and they might even like, share or tweet our content.We need to make sure that our blog has our best content on it. For that, we need to prepare a quarterly content creation strategy. I have been working to produce an editorial calendar for this purpose. The next lead hunters are our landing pages, or lead generation pages (brought to you by HubSpot). As I mentioned earlier, lead magnets are solely purposed to capture the names and email addresses of visitors. These pages: Have an eye-catching header. Mention all the benefits of the free offer we’re giving away. Tell your visitors exactly what they need to do to get the free offer. and, have an opt-in box above the fold of the page.The next step is driving traffic to our lead hunters from a variety of sources. These sources will send visitors to our blog and siphon subscribers into our funnel.
- What happens in the funnel?As we start to get a steady flow of subscribers from our lead hunters, we will need to have set up our Lead Nurturing autoresponder (also brought to you by HubSpot) with some killer content. This content can be anything from thankyous to articles, videos, PDF reports—or we can even send subscribers back to our blog pages where we have already published good content. This is a critical step in developing a relationship and trust with them. We must also make sure we are honest with our subscribers from the beginning. We must tell them that, apart from the great content, we are also going to recommend good services to them that will help them. To summarize, in the first part of the funnel, we need to focus on providing great content with incredible value to our subscribers. We must be honest from the first email about what your intentions are. This combination of honesty and great content will build a strong relationship of trust with our subscribers.Step 6: Promoting the right productRelationships, trust, and honesty will go a long way in making our subscribers loyal to us. To keep up this loyalty, we will be sure to recommend our great services to our list.We must make sure to treat our subscribers like friends, and recommend only products or services that we think will genuinely help them. Remember, it will take us some time to develop a relationship and build trust with our list, yet it can all be lost with one bad recommendation. We must be choosy with what you recommend.People who buy our services are clients — and we have to take very good care of them! The people who have not yet bought from us can still enjoy the free content we provide.Step 7: Back in the funnelAfter we have finished promoting an offer for one of our services, we start the process of sending free content over and start building up to the next promotion.