Team NEO works to advance the economy of Northeast Ohio's 16-county Cleveland Plus region by attracting businesses from around the world. They generate and qualify leads for projects in high-growth industries like biomedical and advanced energy. Their marketing campaign promotes the region's strengths like its talented workforce, low costs, and world-class manufacturing capabilities to change perceptions from the rust-belt stereotype. Results show they are improving perceptions and confidence in the regional economy.

1. Advancing Northeast Ohio’s Economy: Regional Business Attraction October 29, 2009

5. Economy: Long-Term Growth; Short-Term Mirroring Nation

6. Unemployment Gap to US Closing

7. Diversifying Economy

8. High Growth Industries Outpacing US

10. NEO Regional Economic Development System Funding and Leadership: Greater Cleveland Partnership,FFEF *(Other Metro Chambers in part) One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Grow Existing Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth

11. Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region. Team NEO’s Mission Generate Leads Execute Leads Promote Regional Teamwork

13. Wind History in Ohio First wind electricity generator: Charles Brush, Cleveland, 1888 Experimental turbine: NASA, Sandusky, late 1970’s

14. Ohio: #2 in Wind Mfg. Potential Source: Renewable Energy Policy Project, September 2004 5,198 926 2,466 30,241 27,719 66,550 Michigan Components of Wind Turbines State Employees At Potential Companies Rotor Nacelle & Controls Gearbox & Drive Train Generator & Power Electronics Tower California 102,255 25,226 52,490 1,380 14,889 8,270 Ohio 80,511 30,578 33,367 6,360 3,372 6,834 Texas 60,229 15,191 28,339 1,678 3,006 12,015 Illinois 57,304 20,001 24,193 5,520 3,143 4,447 Indiana 53,063 18,962 20,359 4,783 2,633 6,326 Pennsylvania 50,304 16,647 20,844 2,565 1,997 8,251 Wisconsin 48,164 17,795 21,317 3,796 567 4,689 New York 47,376 10,855 24,188 4,020 5,966 2,347 South Carolina 20,532 4,398 4,510 6,780 1,765 3,079

15. 43 Active Leads Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal # qualified leads # short list $Payroll Metrics 53 New 2009 Leads Increasing Local Role

17. Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support

20. Results