Jeff Moriarty of Sitewire covered Internal Enterprise Social Media at the SMAZ - SocialMediaAZ.org event

1. Internal Enterprise Social Media Jeff Moriarty, SitewireDirector Social Media Strategy

2. Who Am I? Jeff Moriarty Intel Corporation – Community Manager 9+ years Internal social media evangelist/architect Sitewire – Directory of Social Media Strategy Ignite Phoenix – Co-Founder ImprovAZ – Co-Shenaniganizer Phoenix Innovation Foundation – Co-Founder Social Media Club Phoenix - Organizer

3. Ground Rules Ask questions Make this worth your while Material available later at SocialMediaAZ.org Scope – Social Media inside your company firewall …but this has a fuzzy edge

4. You will… …be convinced you must have an internal social media plan …understand benefits and concerns …have information to set up internal social media strategy …believe internal social media is worthy of investment

5. Making of an Internal Social Media Advocate

6. Community Social Media is about using tools to build community Communities build around similar goals, beliefs, interests, or values External communities around products, services, habits, and trends Internal communities around shared employer, roles, experience, challenges

7. My Story Persuaded by coworker “Lord of the Reorg” IT Social Media Evangelist/Architect Most widely read internal blog Drove change across the company Almost all of executive staff knew me

8. Neglected sibling External social media is a glory hog Internal community often stronger than external Inside the corporate firewall Employee access only – no customers or partners Clear value to productivity and communication

9. Policies and Guidelines

10. Got Policy? Your employees are already using SM People are talking about you in SM When those collide, what will you do? Your boss? Your lawyers? Clarify in writing; educate with training

11. External Policy Common sense guide and legal protection Information security concerns Financial information Partner and competitive discussions Tie to corporate behavior guidelines Google: “Intel Social Media Guidelines”

12. Internal Policy Common sense guide and legal protection Internal information security Personal attacks and comments Clarification for “work related” Human Resource issues

13. Benefits and concerns

14. Complaints Venting employees Disruptive topics (layoffs, biz decisions) Takes time to monitor Management losing control Information leaks

15. Company Benefits Ad hoc database Pulse of employees, hot issues Employee self-help Challenges status quo Training for external SM Scales across the corporation

16. Employee Benefits Unexpected collaboration Breaks silos and tiers Genuine discussion Networking and education Opportunity to lead

17. Your Company Size of company Corporate culture Tolerance of dissent Technical infrastructure Where does data reside?

18. Your Management Demonstrate the soft and hard value How involved will they be? Love it/Hate it Will they share or hoard? Executive involvement

19. Your People What’s the value for them? Roles and responsibilities Technology and development Helping each other out Who will stand out and lead?

20. Implementation

21. Intel’s Story Grass roots blog and wiki Moved to IT, limited support Continued growth, customer demand Full community, profiles

22. Building a Strategy Align social media to business objectives Understand impact to corporate culture Identify owners, escalation path Guide through policy, not reactions Create use cases to drive tool selection

23. Ownership Drive to the business need Limit horrible abuse (a’la email) Different technical and business owner Tools are not a solution Most integrated tool not always best

24. Biz Stakeholders Employee Communications Align with existing internal messaging Human Resources Serving the company or the employee? Legal More concerned with risk

25. Administration Employees are first accountability Community Ambassadors HR & Legal partners Clear escalation path for issues Consistency is critical

26. Use Cases Knowledge Base Build searchable repository as you go Wiki, Blogs, Forums Employee Help/Support Sharing solutions, working on problems Video, Wiki, Blog, Microblog

27. Use Cases #2 Team/Project Collaboration Simple solutions, cuts boundaries Wiki, Forums, Microblog Information Routing Connect content/topic experts Search, Blogs, Forums, Wikis, Microblog

28. Use Cases #3 Email Overload Move news to user-controlled model Blogs, RSS, Microblog Web Jam Cross group/org dynamic brainstorm Forums, RSS

29. Recap Identify and update your current SM policy Target key use cases that help your biz Identify and recruit your champions Track your hard and soft ROI Rinse, repeat

30. Thank you! Email: jmoriarty@sitewire.net Twitter: jmoriarty Content on SocialMediaAZ.org LinkedIn Group: SocialMediaAZ