The document provides an overview of internal and external marketing elements, including composition of the marketing environment, market environment analysis frameworks, macro and micro environmental factors, PESTEL analysis, VRIO analysis, SWOT analysis, competitive analysis tools, and identifying significant changes in the environment. It includes templates and frameworks for analyzing political, economic, social, technological, legal, and other external factors, as well as internal resources, that influence marketing strategy.

1. Internal and External Marketing Elements
Yo u r C o m p a n y N a m e

2. 2
Table of
Content
• Composition of Marketing environment
• Market Environment Analysis Framework
Overview
Forecasting the Impact
• Impact of Micro Environment Factors on Marketing
• VRIO Analysis: Impact on Performance
• PESTEL Impact Map
• PESTEL Impact Analysis
• Macro Environment or PESTEL factors
• Micro Environment Factors
Determining the environmental areas to monitor
• PESTEL Analysis
• VRIO Analysis
• Situational Analysis - SWOT Analysis
– Competitive analysis using SWOT
– 5C Analysis
– Porter’s 5 Force Analysis
Environmental Analysis
Identifying the Significant Changes
in Environment

3. Composition of Marketing Environment
3
We have captured all factors
that affect a firm's ability, you
can modify it basis your
needs. This slide is giving an
outline of all the factors which
needs to be taken care so as
to achieve the purpose of
enterprise marketing.
Political
Socio CultureTechnological
Legal Economics
Environmental
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4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Environment Analysis Framework
4
Strategy Insights Structure Strategy Analysis Tools
Strategic Groups, Strategy
Canvas (Blue Ocean Strategy)
SWOT Analysis (Focus on
Strengths & Weaknesses)
The slide describe
the framework
strategic analysis
of internal and
external factors .
01
02
03
04
The Macro-Environment
Industry (or Sector)
Competitors
The Organization
PESTLE framework
Porter’s Five Forces

5. Macro Environment or PESTEL Factors
5
• Government Policy
• Add Text here
• Add Text Here
• Growth Rates & Tax
Policies
• Add Text here
• Add Text Here
• Population Growth &
Demographics
• Add Text here
• Add Text Here
• Emerging Technologies
• Add Text here
• Add Text Here
• Recycling & Waste
Management Policies
• Add Text here
• Add Text Here
• Laws regarding Consumer
Protection
• Add Text here
• Add Text here
Politics Economics Society Technology Environment Legislation
List down the macro-
environmental factors
used in the environmental
scanning. You can add or
alter any point as per your
business need.
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6. 6
Employees
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to your needs and capture your
audience's attention.
Suppliers
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to your needs and capture your
audience's attention.
Competitors
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to your needs and capture your
audience's attention.
Shareholders
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your needs and capture your
audience's attention.
Media
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your needs and capture your
audience's attention.
Customers
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your needs and capture your
audience's attention.
Micro
Environment
You can use this slide to
give a guideline to work
on mentioned
components of micro
environment of business
Micro Environment
Factors

7. PESTEL Analysis
7
Text Here Opportunity 1
1Text Here Opportunity 1
Text Here Threat 2
Text Here Threat 1
2Text Here Opportunity 2
Text Here Opportunity 2
Text Here Threat 3
3
Text Here Opportunity 2
Text Here Opportunity 3
4Text Here Opportunity 2
Text Here Threat 5
Text Here Text Here Text Here
Text Here
Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here
Text Here Text Here Text Here
Factor
Political
Economic
Social
Technological
Environment
Legislation
Trend Evaluation Impact
(1=High, 5=Low)
Rank in terms of
Importance
The slide describes a
framework to evaluate
the trend and impact of
external marketing
factor. You can modify it
as per needs
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8. Valuable Rare Iminitable
Organizationally
Exploitable
Competitive
Advantage
Yes No No Yes Partially
Yes No No Yes Partially
Yes
No No Yes
Partially
Yes No No Yes Partially
Yes No No Yes
Partially
- - - - -
- - - - -
VRIO Analysis
8
Resource/Capability
Relationship with Suppliers
Human Resources
Innovative Sales Mix
Management
Simplicity of Operation
Add Text Here
Add Text Here
This slide helps you to
evaluate the company’s
resources and thus the
competitive advantage,
you can alter them as
per your requirements
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9. SWOT Analysis
9
Mentioned table defines
areas to develop a
strong business strategy
considering all strengths
and weaknesses of
company.
How can you use the company’s
strengths to minimize the threats
you identified?
Strength - Threats Strategies
How can you minimize the
company’s weaknesses to avoid the
threats you identified?
Weakness - Threats Strategies
What actions can you take to minimize
the company’s weaknesses using the
opportunities you identified?
Weakness - Opportunity
Strategies
Which of the company’s strengths
can be used to maximize the
opportunities you identified?
Strength - Opportunity Strategies
Opportunities
(External, Positive)
Threats
(External, Negative)
Strengths
(Internal,Positive)
Weaknesses
(Internal,Negative)
SWOT
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10. Competitive Analysis Using SWOT
10
Strengths - - - -
What are you business advantages? - - - -
Your text here - - - -
Weaknesses - - - -
What areas are you avoiding? - - - -
Your text here - - - -
Your text here - - - -
Opportunities - - - -
Any beneficial trends? - - - -
Your text here - - - -
Threats - - - -
Obstacles to overcome? - - - -
Your text here - - - -
Evaluate your company against
your competition with using the
SWOT (Strengths, Weaknesses,
Opportunities, and Threats)
analysis method. This template
has room to compare your
company against three others, you
can add or alter it as per needs.
My Company Competitor 1 Competitor 2 Competitor 3
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11. 5C Analysis
11
Areas to Evaluate
Company
Product line
Image in the market
Culture
Your text here
Collaborators
Suppliers
Stakeholders
Distributors
Customers
Demographic
Market size and growth
Buying process
Your text here
Competitors
Positioning
Marketing share
Strengths and weaknesses of competitors
Context
Political and environmental
Financial: interest rates and exchange rates
Your text here
This template provide a
framework to evaluate
the key areas that can
be applicable to
marketing decision. Use
it as per your needs
Categories
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12. Porter’s 5 Force Analysis 1/2
12
List down all the factors to
analyze the level of
competition. This template
defines the five basis
forces to determine the
profit potential.
Threat of New
Entrants
• Barriers to entry
• Your text here
• Your text here
• Your text here
•
• Your text here
Bargaining Power of
Suppliers
• Number of suppliers
• Your text here
• Your text here
• Your text here
•
• Your text here
Bargaining Power of
Buyers
• Number of customers
• Your text here
• Your text here
• Your text here
•
• Your text here
Treat of Substitute
Products or Services
• Number of substitute
• Your text here
• Your text here
• Your text here
•
• Your text here
Rivalry among Existing
Competitors
• Number of
competitors
• Your text here
• Your text here
• Your text here
•
• Your text here
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13. Rivalry Among Existing Competitors
Industry growth Switching costs
Fixed costs/value added Concentration and balance
Text here Text here
Text here Text here
Text here Text here
Porter’s 5 Force Analysis 2/2
13
Threats of New Entrants
Economies of scales Capital requirements
Proprietary product Access to distribution
Text here Text here
Text here Text here
Text here Text here
Bargaining Power of Clients
Buyer concentration
Buyer volume
Buyer switching costs
Buyer information
Text here
Text here
Text here
Threat of Substitutes
Relative price performance of substitutes
Text here
Text here
Text here
Bargaining Power of Suppliers
Differentiation of inputs
Switching costs
Presence of substitute inputs
Text here
Text here
Text here
Text here
List down all the factors to
analyze the level of
competition. This template
defines the five basis forces to
determine the profit potential.
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14. Identifying the Significant Changes in Environment
14
Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here Text Here Text Here
MarketComponent
Direct Beneficiaries
Other Beneficiaries
Other Organizations
Inputs & Labor Market
Political & Social
Environment
How quickly is the
market changing?
How significantly would a
change impact the
organization’s sustainability? Total
Use the template to
determine the external
influences that may
affect the organization’s
business model.
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15. Impact of Micro Environment Factors on Marketing
15
Advertising Sales Promotion Public Relations Personal Selling Direct Marketing
- - - - -
- - - - -
Legend High Medium Low
Ability to deliver
a personal
message
Ability to reach a
large audience
Level of interaction
Credibility given by
target audience
Your text here
Your text here
We have mentioned the
table to determine the
factors that are beyond the
control of marketers but they
still influence the decisions
made when creating any
marketing strategy.
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16. VRIO Analysis: Impact on Performance
16
 - - -
Competitive
disadvantage
Below normal
✓  - - Competitive parity Normal
✓ ✓  -
Temporary
competitive
advantage
Temporary above
normal
✓ ✓ ✓ 
Sustainable
competitive
advantage
Sustainable above
normal
✓ ✓ ✓ ✓
Sustainable
competitive offer
Sustainable above
normal for you
Competency
Competency 1
Competency 2
Competency 3
Competency 4
Competency 5
Valuable? Rare?
Difficult to
Imitate?
Supported by
Organization?
Competitive
Implications Performance
This slide helps you to
evaluate the company’s
competencies and thus the
impact on performance and
competitive implications, you
can alter them as per your
requirements

17. High Medium Low Low Medium High
Political
Economic
Social
Technological
Environmental
Legal
PESTEL Impact Map
17
Impact
P
E
S
T
E
L
Recession in overseas market
Health interest
Celebrity interest
Obsolete technology
Your text here
Your text here
Your text here
Increased legislation on product liability
Conflict
New import laws
Recycled material in demand
Your text here
Interest rate rise
Your text here
The template helps you
to plot the impact of
PESTEL Factor for
product strategy.
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18. PESTEL Impact Analysis
18
Political
› Growing political focus › Availability of resources
› Global govt. Looking for product saving › Increase pressure on pricing
› Your text here › Your text here
Economic
› Global economic crisis › Increased pressure on shareholders
› Reduction in individual disposable income › Reluctance of consumer spend on product
› Your text here › Your text here
› Your text here › Your text here
Social/Culture
› Patient awareness, changing expectations › Market likely to grow with increasing concerns
› Your text here › Your text here
› Your text here › Your text here
Technological
› New info and comms technologies (social media) › New digital opportunities: creating new “e-models”
› Customized treatments › Your text here
› Your text here › Your text here
Legislation
› Changes to advertising laws › Your text here
› Increased litigation › Your text here
› Your text here › Your text here
Environmental
› Growing environmental agenda and community awareness › Identify ECO opportunities to market
Issue Impact on Business
The table in the slide
illustrate the fraction of
the likely macro factors
that impact the
business. You can use
the slide as per need.
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19. Icons Slide for Internal and External Marketing Elements
19

20. Additional Slides
20

21. Column Chart
21
0
10
20
30
40
50
60
70
80
90
100
FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
Product01
Product02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02

22. Bar Chart
22
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
FY '17
FY '18
FY '19
FY '20
Product 01
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02

23. Our Mission
23
Vision
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Mission
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Goal
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24. Name Here
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Designation
Name Here
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Designation
Name Here
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Designation
Our Team
24

25. About Us
25
Professional
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Creative
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Talented
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26. Magnifying Glass
26
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27. Post it Notes
27
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01
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02
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03

28. Idea Generation
28
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29. Roadmap
29
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2018
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2017
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2019
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2020

30. 30
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