Components Of Marketing Environment PowerPoint Presentation Slides is a tailormade virtual tool for marketers to showcase the business climate effectively. Our market intelligence PPT theme helps you demonstrate productive evaluation methods like PESTEL, VRIO, SWOT, 5C, and Porter’s five forces. The useful data visualization tools included in this market survey PowerPoint slideshow favorably structure complex information like marketing environment composition. Illustrate external influences over your business model or the impact of microenvironment factors on marketing using market analysis PPT template. The absorbing graphical layout of the business environment PowerPoint presentation will help to convey micro-and macro-environmental elements to the audience. This market research PPT slideshow allows you to present the most appropriate analysis tool for different market components. Using our marketing environment PowerPoint theme, you can consolidate the impact of current advertising, public relations, and other marketing strategies. So, download this trading environment PPT presentation to elucidate the influence of marketing components on organizational aims. https://bit.ly/375KQDs

1. Components of
Marketing Environment
Your Company Name

2. 2
Overview
› Composition of Marketing Environment
› Market Environment Analysis Framework
Determining the Environmental areas to monitor
› Macro Environment or PESTEL Factors
› Micro Environment Factors
Environmental Analysis
› PESTEL Analysis
› VRIO Analysis
› Situational Analysis - SWOT Analysis
✓ Competitive analysis using SWOT
✓ 5C Analysis
✓ Porter’s 5 Force Analysis
Identifying the significant changes in
Environment
Forecasting the Impact
› Impact of Micro Environment Factors on Marketing
› VRIO Analysis: Impact on Performance
› PESTEL Impact Map
› PESTEL Impact Analysis
Content

3. Content
3
Overview
› Composition of Marketing Environment
› Market Environment Analysis Framework
Determining the Environmental areas to monitor
› Macro Environment or PESTEL Factors
› Micro Environment Factors
Identifying the significant changes in
Environment
Forecasting the Impact
› Impact of Micro Environment Factors on Marketing
› VRIO Analysis: Impact on Performance
› PESTEL Impact Map
› PESTEL Impact Analysis
Environmental Analysis
› PESTEL Analysis
› VRIO Analysis
› Situational Analysis - SWOT Analysis
✓ Competitive analysis using SWOT
✓ 5C Analysis
✓ Porter’s 5 Force Analysis

4. Composition of Marketing Environment
4
Environmental
Political
Economics
Socio Culture
Technological
Legal
Customers
Competitors
Suppliers
Environmental
We have captured all
factors that affect a firm's
ability, you can modify it
basis your needs. This
slide is giving an outline of
all the factors which needs
to be taken care so as to
achieve the purpose of
enterprise
Internal
Environment
Text Here
Text Here

5. Market Environment Analysis Framework
5
The Macro - Environment
Industry (or Sector)
Competitors
The Organization
PESTEL Framework
Porter’s Five Forces
Strategic Groups, Strategy Canvas
(Blue Ocean Strategy)
SWOT Analysis
(focus on Strength & Weaknesses)
Strategy Analysis ToolsStrategy Insights Structure
The slide describe the
framework strategic
analysis of internal and
external factors .

6. Macro Environment or PESTEL Factors
6
Economics Society Technology EnvironmentPolitics
› Growth Rates
and Tax
Policies
› Add Text here
› Add Text Here
› Population
growth &
Demographics
› Add Text here
› Add Text Here
› Emerging
Technologies
› Add Text here
› Add Text Here
› Recycling
› & Waste
Management
Policies
› Add Text here
› Add Text Here
› Government
Policy
› Add Text here
› Add Text Here
› Laws regarding
Consumer
Protection
› Add Text here
› Add Text Here
Legislation
List down the macro-
environmental factors
used in the environmental
scanning. You can add or
alter any point as per your
business need. .

7. Micro Environment Factors
7
Employees
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Shareholders
Competitors
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Suppliers
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Media
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Customers
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Micro
Environment
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
You can use this slide
to give a guideline to
work on mentioned
components of micro
environment of
business

8. Trend Evaluation Impact (1=High, 5=Low) Rank in terms of Importance
PESTEL Analysis
8
OLITICAL
CONIMICS
OCIAL
ECHNOLOGICAL
NVIRONMENT
EGISLATION
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Opportunity 1
1
Opportunity 1
Opportunity 2
Threat 1
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Opportunity 1
2
Threat 2
Opportunity 2
Opportunity 1
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Threat 2
3
Opportunity 5
Threat 1
Threat 3
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here 3
4
Your Text Here 3
Your Text Here 2
Your Text Here 1
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
5
Your Text Here Your Text Here
Your Text Here Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
2
Your Text Here Your Text Here
Your Text Here Your Text Here
Your Text Here Your Text Here
The slide describes a
framework to evaluate
the trend and impact of
external marketing
factor. You can modify
it as per needs

9. VRIO Analysis
9
Relationship with suppliers
Add text here
Innovative sales mix
Simplicity of operation
Human resources
Management
Add text here
Add text here
YES
Text here
YES
YES
YES
YES
Text here
Text here
NO
NO
NO
NO
NO
NO
Text here
Text here
NO
Text here
NO
NO
NO
NO
NO
Text here
YES
YES
Text here
YES
YES
Text here
YES
YES
Partially
Text here
Partially
Partially
Text here
Partially
Partially
Text here
Competitive
Advantage
Valuable Rare Iminitable Organizationally
Exploitable
Resource/Capability
This slide helps you to
evaluate the company’s
resources and thus the
competitive advantage,
you can alter them as per
your requirements

10. SWOT Analysis
10
Strength-Opportunity Strategies
Which of the company’s strengths can be used
to maximize the opportunities you identified?
Strength-Threats Strategies
How can you use the company’s strengths
to maximize the threats identified?
Weakness-Opportunity Strategies
What action(s) can you take to minimize the
company's weaknesses using the opportunities
you identified?
Weakness-Threats Strategies
How can you maximize the company’s
weaknesses to avoid the threats you identified?
SWOT
WeaknessStrengths
Opportunities Threats
External / Positive External / Negative
Internal/PositiveInternal/Negative
Mentioned table defines
areas to develop a strong
business strategy
considering all strengths
and weaknesses of
company.

11. Competitive Analysis Using SWOT
11
Description My Company Company 1 Company 2 Company 3
What are your business advantages?
Add your text here
Add your text here
Add your text here
What are you avoiding?
Add your text here
Add your text here
Add your text here
Any Beneficial Trend?
Add your text here
Add your text here
Add your text here
Obstacles to overcome?
Add your text here
Add your text here
Add your text here
ThreatsOpportunitiesWeaknessesStrengths
Evaluate your company
against your competition with
using the SWOT (Strengths,
Weaknesses, Opportunities,
and Threats) analysis method.
This template has room to
compare your company
against three others, you can
add or alter it as per needs.

12. 5C Analysis
12
Company
Collaborators
Customers
Competitors
Context
Culture
Product line
Image in the market
Add text here
Supplier
Stakeholder
Distributor
Demographic
Market Size and Growth
Buying Process
Add text here
Positioning
Market Share
Strength and weaknesses
of competitor
Political and Environmental
Financial: Interest rates and
exchange rates
Add text here
5C
Analysis
This template provide a
framework to evaluate the
key areas that can be
applicable to marketing
decision. Use it as per
your needs

13. Porter’s 5 Force Analysis 1/2
13
› Barrier to entry
› Add text here
› Add text here
› Add text here
Threats of
New Entrants
› Number of
suppliers
› Add text here
› Add text here
› Add text here
Bargaining
Power of
Suppliers
› Number of
customers
› Add text here
› Add text here
› Add text here
Bargaining Power
of Buyers
› Number of
substitute
› Add text here
› Add text here
› Add text here
Threat of Substitute
Products or Services
› Number of
competitors
› Add text here
› Add text here
› Add text here
Rivalry Among
Existing Competitors
List down all the factors to
analyze the level of
competition. This template
defines the five basis
forces to determine the
profit potential.

14. Threat of New Entrants
› Economies of Scale
› Proprietary Product
› Capital access to Distribution
› Add text here
› Add text here
Bargaining Power of Suppliers
› Differentiation of Inputs
› Switching costs
› Presence of substitute Inputs
› Add text here
› Add text here
› Add text here
Bargaining Power of Clients
› Buyer Concentration
› Buyer Volume
› Buyer switching costs
› Buyer Information
› Add text here
› Add text here
› Add text here
Threat of Substitutes
› Relative price performance of substitutes
› Add text here
› Add text here
› Add text here
Porter’s 5 Force Analysis 2/2
14
› Industry Growth
› Switching Cost
› Fixed Costs
› Concentration & Balance
› Add your text here
› Add your text here
› Add your text hereRivalry among
existing
competitors
Rivalry among
existing
Competitors
the factors to analyze the
level of competition. This
template defines the five
basis forces to determine
the profit potential

15. How quickly is the
market changing?
How significantly would a
change impact the
organization’s sustainability?
Total
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Identifying the Significant Changes in Environment
15
Market
Component
Direct Beneficiaries
Inputs and Labor
Market
Other Beneficiaries
Your Text Here
Political and Social
Environment
Other Organizations
Use the template to
determine the external
influences that may
affect the
organization’s
business model.

16. Low Low Low High High
High High Medium Low High
Low High Low Low Medium
High High High Medium low
Medium Low High Medium Low
High High Medium Low High
Impact of Micro Environment Factors on Marketing
16
Ability to deliver a
personal message
Ability to reach a
larger audience
Level of interaction
Credibility given by
target audience
Add your Text Here
Add your Text Here
Advertising Sales
Promotion
Public
Relations
Personal
Selling
Direct
Marketing
We have mentioned the
table to determine the
factors that are beyond
the control of marketers
but they still influence the
decisions made when
creating any marketing
strategy.

17. VRIO Analysis: Impact on Performance
17
Competency 1
Competency 2
Competency 3
Competency 4
Competency 5
No Competitive Disadvantage Below Normal
Yes No Competitive Parity Normal
Yes Yes No Temporary Competitive Advantage Temporary above Normal
Yes Yes Yes No Sustainable Competitive Advantage Sustainable above Normal
Yes Yes Yes Yes Sustainable Competitive Offer Sustainable above Normal for you
Valuable ? Rare ? Difficult to
Imitate
Supported by
Organization
PerformanceCompetitive
Implications
This slide helps you to
evaluate the company’s
competencies and thus
the impact on
performance and
competitive implications,
you can alter them as per
your requirements

18. Conflict
Add Text Here
Interest Rate Rise
Add Text Here
Recycled Material In Demand
New Import Laws
PESTEL Impact Map
18
ImpactLOWMEDIUMHIGH LOW MEDIUM HIGH
Political
Economics
Social
Technological
Legal
Environmental
Add Text Here
Obsolete Technology
Health Interest
Recession in overseas market
Add Text Here
Increased legislation on product liability
Celebrity Interest
Add Text Here
The template helps
you to plot the impact
of PESTEL Factor for
product strategy.

19. PESTEL Impact Analysis
19
OLITICAL
CONIMICS
OCIAL/
CULTURE
ECHNOLOGICAL
NVIRONMENTAL
EGISLATION
Issue Impact
› Growing political focus
› Global govt. looking for product saving
› Add Text here
› Availability of resources
› Increase pressure on pricing
› Add Text here
› Add Text here
› Global economic crisis
› Reduction in individual disposable income
› Add Text here
› Add Text here
› Increased pressure on shareholders
› Reluctance of consumer spend on product
› Add Text here
› Add Text here
› Patient awareness, changing expectations
› Add Text here
› Add Text here
› Market likely to grow with increasing concerns
› Add Text here
› Add Text here
› New info and comms technologies (Social Media)
› Customized treatments
› Add Text here
› Add Text here
› New digital opportunities: creating new “e-models”
› Add Text here
› Add Text here
› Growing environmental agenda and community
awareness
› Identify eco opportunities to market
› Changes to advertising laws
› Increased litigation
› Add Text here
› Add Text here
› Add Text here
› Add Text here
The table in the slide
illustrate the fraction of
the likely macro factors
that impact the
business. You can use
the slide as per need.

20. Icons Slide for Components of Marketing Environment
20

21. 21
Additional Slides

22. v
Our Mission
22
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your audience's attention.
Vision
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your audience's attention.
Mission
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your audience's attention.
Goal

23. Our Team
23
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to your needs and capture your
audience's attention.
Name Here
Designation
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to your needs and capture your
audience's attention.
Name Here
Designation
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to your needs and capture your
audience's attention.
Name Here
Designation

24. 24
Target Audiences
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audience's attention.
Preferred by Many
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audience's attention.
Values Client
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audience's attention.
About Us

25. Stacked Bar Chart
25
9
15
18 20 21 22
25
30
34
10
15
17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit(Milliondollars)
Product 01
Product 02

26. Column Bar Chart
26
2017 2018 2019 2020
0
1
2
3
4
5
7
6
8
9
10
Product02
Product01
Product 01 Product 02

27. Post it Notes
27
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needs and capture your
audience's attention.
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editable. Adapt it to your
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audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
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28. v
Thank You
28
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com