Interactive media refers to digital computer-based systems that respond to user actions by presenting content like text, graphics, animation, video, audio, and games. Interactive social media has grown into a multi-billion pound industry annually that employs over 34,000 people and has over 1.1 billion people on Facebook. Major companies in interactive media include Facebook, which was founded by Mark Zuckerberg and went public in 2012, and Twitter, which was created by Jack Dorsey and is privately owned.

1. Interactive media
Interactive media normally refers to products and services on
digital computer-based systems which respond to the user’s
actions by presenting content such as
text, graphics, animation, video, audio, games, etc.
Interactive media has change the media industry completely
within the past 5 years as it is used for research, interaction
with audiences and advertising which links it to the advertising.

2. Size, shape and structure of this
sector
Interactive social media has changed within the
past 5 years and has ranked in Billions of
pounds annually and employs around 34,300
people and 1.11 billion People on Facebook.

3. Companies
Facebook
Facebook was founded by Mark Zuckerberg and Accel Partners
invested in Facebook and it became a public sector company
in February 1, 2012. There is now a owner of Facebook but is
a shareholder business .
Twitter
Twitter is private sector company and was created by Jack
Dorsey, twitter doesn’t have a owner as it is a share holder
business.
Facebook and twitter both receive both there funds from
online ads.

4. Ownership
Accel Partners funds companies from beginning through
the growth stage. Accel has helped entrepreneurs build
over 300 successful companies, including Glam
Media, Angry Birds, Walkmart.com, Spotify and many
more companies such as Instagram.
Twitter is a private sector company that dose not own or
sister company with any other business.

5. Twitter
Media industries such as TV/Music use twitter for promotions
and marketing for example they can use twitter to connect
with customer, also company's tweet about new deals and
coupons codes to help give your company the extra boost.
One of the reasons to use twitter is you get to market your
product or services to more people and the best part about
that is its FREE.

6. Relates to other creative
industries
The interactive media industry is related to many of the other
industries for example the TV industry because many shows
will have a website for example the Xfactor have a online
website and the presenter will tell the audience to go and vote
online or tweet in there views on the show.