The document discusses an "Online 360" marketing approach that focuses on credibility, conversation, and conversion (the 3 C's). It involves developing a comprehensive online strategy across websites, SEO, PPC, social media, content, and mobile. The strategy is implemented over 12 months in 4 phases to first build credibility, then drive engagement and conversation, followed by conversion goals and recurring revenue. If done consistently and providing value, the approach aims to dominate search and achieve a high return on investment.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
StrategyEye is a global content indexing and creation platform powering Content Marketing and Monetization solutions for publishers and major brands.
CONTENT MARKETING - We help brands become publishers by enabling them to create compelling content to engage audiences, promote thought leadership in web and social channels, support SEO and drive inbound leads
CONTENT MONETIZATION - We help traditional or startup publishers and event organizers to launch new, premium B2B intelligence products and generate incremental digital revenue through subscriptions or online advertising
Also check out our own-label digital media intelligence product: www.strategyeyedigitalmedia.com powered by our platform.
Content optimization & SEO: secret weapons for driving traffic and engaging v...Tom McCracken
Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
StrategyEye is a global content indexing and creation platform powering Content Marketing and Monetization solutions for publishers and major brands.
CONTENT MARKETING - We help brands become publishers by enabling them to create compelling content to engage audiences, promote thought leadership in web and social channels, support SEO and drive inbound leads
CONTENT MONETIZATION - We help traditional or startup publishers and event organizers to launch new, premium B2B intelligence products and generate incremental digital revenue through subscriptions or online advertising
Also check out our own-label digital media intelligence product: www.strategyeyedigitalmedia.com powered by our platform.
Content optimization & SEO: secret weapons for driving traffic and engaging v...Tom McCracken
Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
2. What
is
Online
360?
It’s
a
It’s
more
than
It’s
extreme
digital
Comprehensive
Websites,
SEO
&
branding
Solution
PPC
It’s
about
It’s
engagement
&
It’s
Win/Win
–
for
optimizing
&
experimentation
Customer
&
IC
integration
3. Playing
in
the
Online
Environment
* Clear
Goals
* Strategic
Approach
* Online
User
4. Clear
Online
Marketing
Goals
Credibility
&
Reputation
Get
Found
Add
Value
Connect,
Engage
&
Grow
Generate
Leads
&
Business
5. Take
a
Strategic
Approach
Window
of
Purpose,
Opportunity
Goals,
&
Plan
Key
Strategic
Competitive
Areas
of
Advantage/
Focus
Uniqueness
6. Understanding
the
Online
User
Goal
Engaging
Orientated
Accessing
Reviews
&
Do
Services,
info
Research
&
Social
Media
Influenced
by
Share
Social
Experiences
Networks
7. Reality
Check!
* Customers
are
online
and
rapidly
growing!
* People
can
write
what
they
like
&
when
they
like
&
send
to
friends,
groups…
* “Megaphone
Effect”
8. The
New
ROI
is
Trust
Online…
Credibility,
Safety,
Privacy
&
Value
9. Online
360
–
3C’s
It’s
all
about
Credibility,
Conversation
&
Conversion
10. Credibility
* Growing
your
Digital
Footprint
–
Branding,
Look
&
Feel,
SEO
Setup,
Keywords,
Creating
Value
&
Optimized
Content
11. Conversation
Maximize
Your
Reach
&
Engagement
* Growing
&
Nurturing
your
Online
Community
–
All
About
Interactive
Communication
&
providing
value
12. Conversion
Maximize
Your
Value
Creation
&
Sustainability
* Growing
your
Business
&
Keeping
your
Customers
Happy
&
Creating
Customers
for
Life
13. Key
Strategic
Areas
of
Focus
Online
Search
Credibility
Strategy
Strategy
Mobile
Content
Strategy
Strategy
Social
Media
Strategy
15. Search
Strategy
Integration
of
Search,
Social
&
Content
Keyword
Research
&
Validation
Optimized
Content
Quality
Link
Building
&
Social
Booking
Marking
17. Social
Media
Strategy
Growing
&
Nurturing
Your
Online
Community
Engaging
&
Interacting
&
providing
Value
Being
Responsive
&
Have
set
Protocol
Running
specific
Social
Media
Campaigns
&
Ads
18. Bottom
Line!
* Social
Media
provides
the
clues
that
could
lead
to
higher
quality
services
&
products,
customers
for
life,
efficiency
&
revenue
growth!
19. Mobile
Strategy
Clear
Business
Objectives
&
Calls
to
Action
Create
an
optimized
mobile
website
Linking
Mobile
to
Social
20. Online
360
Program-‐
3C’s
Traffic
Engagement
C
Social/SMO
Search/SEO
O
O M
N BLOG
Press
Release
M
CAST
PAGE
L
Blogging
U
I N
N Syndication
Video
I
E
Mobile
T
Y
ORM
Links
&
Ranking
21. Credibility
Months
1
-‐
3:
Setup
of
the
Online
360
Program
Goal:
Branding
&
Credibility
Outcomes:
Consistent
Branding,
Sound
Online
Presence,
Digital
Assets
are
optimized
for
both
Search
&
Social
Worlds.
Results:
Bigger
more
Credible
Digital
Footprint,
Creation
of
a
central
publication
hub,
Creation
of
valuable
optimized
content
&
better
ranking
in
search
results.
22. Conversation
Months
3
-‐
6:
Implementation
of
the
Content
&
Social
Media
Strategy
Goal:
Engaging
&
Growing
Your
Online
Community
Outcomes:
Piloting
Specific
Marketing
Campaigns
designed
for
the
Blog
and
each
Social
Media
Channel.
Results:
Increase
in
Social
Media
Fans,
Conversations
&
Interactions.
Building
an
engaged
&
happy
online
community
23. Conversion
Months
6
-‐
9:
Tweaking,
Improving
&
Repeating
Goal:
Conversion
of
Online
Activity
to
Business
for
the
Company.
Outcome:
Well
run
Online
360
Program
that
has
achieved
the
3
C’s
Result:
Increased
ROI
&
Happy
Customers
24. Reoccurring
Revenue
Months
9
-‐
12:
Maintenance
of
the
Program
&
Planning
of
Strategy
for
the
next
12
months.
Long
Term
Strategy:
• Staying
Consistent
• Dominating
Search
• Tracking
Conversions
in
Analytics
• Providing
Insane
Value
• Monitoring,
Reviewing
&
Tweaking
Strategy
&
Campaigns
• ROI
25. Building
Blocks
to
Success
–
3
C’s
GOOGLE’S
SWEET
SPOT
Platinum
Level
$$$
Gold
Level
$$
-‐
Branding
-‐
Blogging
-‐
Social
-‐
Branding
Basic
Level
$
-‐
Blogging
-‐
Search
-‐
Video
-‐
Social
-‐
Basic
Branding
-‐
PPC
-‐
Search
-‐
Blogging
-‐
Mobile
-‐
Video
-‐
SEO
• Create
Recurring
Revenue
-‐
$2000
to
$10000
per
month
• Scalable
Approach
-‐
small
to
large
clients
• Covers
Core
WSI
Marketing
Services
• Creates
Customers
for
Life
26. Outcomes
Comprehensive
Sustainable
Online
Marketing
Strategy
Credible
Online
Brand
&
Business
Optimization
of
Search,
Social
&
Mobile
Worlds
Creation
of
Central
Publication
Hub
Engaged
Happy
Growing
Online
Community
Conversion
of
Online
Leads
–
Growth
in
Business
&
ROI