Interactive video is a specific kind of media that many brands and companies use to reach their marketing goals and attract and engage viewers. With interactive videos, brands give viewers the ability to watch and interact with the video via several tools. Viewers can scroll, click, drag, hover, and complete other actions to interact with the video content, just like the way users interact with web content.

1. By
Airtory Inc
Top 3 Benefits of Interactive Video
Advertising

2. Introduction
Interactive video is a specific kind of media that many brands and
companies use to reach their marketing goals and attract and
engage viewers. With interactive videos, brands give viewers the
ability to watch and interact with the video via several tools.
Viewers can scroll, click, drag, hover, and complete other actions to
interact with the video content, just like the way users interact with
web content. With interactive video advertising, brands can grow
their brand awareness, get qualified leads, boost customer loyalty,
increase profits and differentiate from the competition. The
upcoming slides will talk about the top 3 benefits of interactive
video advertising.

3. Improved User Engagement
Interactive advertising maximizes the time spent on your
website and makes the ads memorable for viewers. It
improves the delivery of your brand message by inviting
users to take action. Rather than just reading or watching
the ads, users can take multiple actions, like clicking on a
button, filling out a form, viewing multiple images, playing
mini games etc.

4. Capture More Valuable Data
Interactive videos are great for any
brand and business to capture more
valuable data that aids their marketing
campaigns. Adding interactivity in the
video can help you ask questions, drive
desired behaviors and attain relevant
consumer insights, allowing brands to
know their audience in a better way

5. Increased ROI
One of the biggest benefits of interactive video ad is that it converts
at significantly higher rates than many types of video ads. So, if you
wish to boost your return on investment, interactive video advertising
is an ideal tool to maximize your profits and get an edge over your
competitors.

6. Conclusion
So, these are the top benefits of interactive video
advertising for digital strategy. These video ads can
help you gain your audience’s trust, boost
engagement, build relationships, and increase sales.
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