According to two charts showing data from 2015 and 2016: 1) Display advertising saw the largest growth rate at 17.5% and accounted for around 50% of total revenue in both 2015 and 2016. 2) Classifieds and directories saw the second highest growth rate at 17.9% and accounted for approximately 13% of revenue each year. 3) Search engine marketing (SEM) accounted for the largest portion of revenue at around 33-34% each year but saw the lowest growth rate of 8.9% between 2015 and 2016.

1. 2015 2016
39
34
13 10
4
40
32
13 10
4
0
10
20
30
40
50
2015 2016


@
Display
w/o video SEM
Classifieds
& Directories
E-mail
* Additional classification is included in main classification.
Others
1
1
2
3
3
4
4
4
5
5
6
6
7
8
8
9
10
15
0 5 10 15 20 25
HH chemistry*
Education
HH equipment, furniture, deco**
B2B services
Pharmaceutics
Leisure, travel
Clothes, additions**
Real estate**
Hygiene, beauty*
Computers, electronics**
Free time
Beverages, liquor*
Media, books, CD, DVD**
Food*
Financial services
Telecommunications
Automotive**
Retail
Mobile
Social
media

Video
19
33
* FMCG
** DURABLES
2015 2016 Growth
Display 48,7% 50,2% +17,5%
SEM 33,8% 32,3% +8,9%
Class. & Dir. 12,9% 13,3% +17,9%
E-mail 4,3% 3,9% +1,1%