Fast or Furious - Global Retail Benchmarks Webinar Dynatrace
We measured more than 300 retail websites for over a year and the insights gathered will help big retailers through to small web developers understand what impacts response time through to conversions. You can see all the speaker notes so you can follow.
Sitecore Digital Survivor Series - How Web and App Performance impacts Custom...Dynatrace
This is my deck from the recent Sitecore Digital Survivor Series on how site performance impacts customer experience. You can read a short summary and watch the webinar here: http://bit.ly/2bmXleq
Fast or Furious - Global Retail Benchmarks Webinar Dynatrace
We measured more than 300 retail websites for over a year and the insights gathered will help big retailers through to small web developers understand what impacts response time through to conversions. You can see all the speaker notes so you can follow.
Sitecore Digital Survivor Series - How Web and App Performance impacts Custom...Dynatrace
This is my deck from the recent Sitecore Digital Survivor Series on how site performance impacts customer experience. You can read a short summary and watch the webinar here: http://bit.ly/2bmXleq
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Andreas Helios von Adobe Systems eröffnete mit seiner Keynote zum Thema „Die Transformation des Marketings“ den zweiten Tag des Werbeplanung.at-Summit 2013.
Das Marketing hat oft den Bezug zum realen Leben verloren. Wir müssen auf die Wirkung und das Ergebnis zurückkommen, dann treffen wir wieder den Nerv der Entscheider“, sagt Andreas Helios, Marketingleiter Zentraleuropa von Adobe Systems, in seiner Keynote am zweiten Tag des Werbeplanung.at-Summit 2013.
Das digitale Marketing erlaube zwar eine starke Individualisierung und Messbarkeit, dennoch „sind die Kunden immer noch dazu gezwungen, Inhalte zu konsumieren, die nicht für sie zugeschnitten sind“, kritisiert er. Die User seien durch die Informationsüberflutung mit einer sehr schmalen Aufmerksamkeitsspanne ausgestattet. Die Konsequenz daraus – Helios zitiert dabei den Digital Index Report von Adobe aus dem Jahr 2012 – dass 97 Prozent der Seitenbesucher nicht konvertieren.
„Viele Unternehmen sind zufrieden damit, Traffic zu haben und vergessen aber, zu optimieren und den nächsten Schritt zur Conversion zu machen.“ Der Nachholbedarf in diesem Bereich sei „dramatisch“, sagt Helios. „Zwischen dem Markenversprechen des klassischen Marketings und die Realität bei der Transaktion klafft eine riesige Kluft.“
Big Data clever aufbereiten
Das Buzzwort „Big Data“ ist für Helios kein neues Thema, „wenn man vor zehn Jahren auf SAP-Konferenzen war, wurde bereits über die Bewältigung große Datenmengen gesprochen.“ Er plädiert darauf, Big Data nicht als Problem zu sehen, solange man es schaffe, Daten mit Erklärungsgewinn darzustellen. Über das „Urgestein“ von Big Data, die Wetterkarte, gäbe es ja auch keine negativen Stimmen. „Ziel ist es, die Informationstöpfe zusammenzuführen - nicht mit dem Ziel, die Person auszukundschaften -, sondern Personen mit den für sie relevanten Informationen zu versorgen.“
Helios plädiert dafür, in der gesamten Diskussion das Vertrauen in das Sammeln von Daten zu erhöhen: „Transparenz und Klarheit sind die wichtigsten Punkte. Sorgen Sie dafür, dass Ihre Kunden wissen, was Sie sammeln und wo sie dem widersprechen können.“ Seine abschließende Botschaft an die Marketingverantwortlichen: „Seien Sie relevant, testen Sie, messen Sie und machen Sie sich Gedanken über die Konversion.“
http://werbeplanung.at/news/summit/2013/07/zweite-keynote-am-werbeplanung-at-summit-2013
Interesting point of view from IBM on how some key trends in Social media can be harnessed for maximum business impact by using the right TOOLs, ensuring the right TALENT and having the perfect ConText. Very useful for Digital Marketing agencies interested in devising and executing Social media Strategies for their clients, CMOs who are interested maximizing business impact thru Social
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Andreas Helios von Adobe Systems eröffnete mit seiner Keynote zum Thema „Die Transformation des Marketings“ den zweiten Tag des Werbeplanung.at-Summit 2013.
Das Marketing hat oft den Bezug zum realen Leben verloren. Wir müssen auf die Wirkung und das Ergebnis zurückkommen, dann treffen wir wieder den Nerv der Entscheider“, sagt Andreas Helios, Marketingleiter Zentraleuropa von Adobe Systems, in seiner Keynote am zweiten Tag des Werbeplanung.at-Summit 2013.
Das digitale Marketing erlaube zwar eine starke Individualisierung und Messbarkeit, dennoch „sind die Kunden immer noch dazu gezwungen, Inhalte zu konsumieren, die nicht für sie zugeschnitten sind“, kritisiert er. Die User seien durch die Informationsüberflutung mit einer sehr schmalen Aufmerksamkeitsspanne ausgestattet. Die Konsequenz daraus – Helios zitiert dabei den Digital Index Report von Adobe aus dem Jahr 2012 – dass 97 Prozent der Seitenbesucher nicht konvertieren.
„Viele Unternehmen sind zufrieden damit, Traffic zu haben und vergessen aber, zu optimieren und den nächsten Schritt zur Conversion zu machen.“ Der Nachholbedarf in diesem Bereich sei „dramatisch“, sagt Helios. „Zwischen dem Markenversprechen des klassischen Marketings und die Realität bei der Transaktion klafft eine riesige Kluft.“
Big Data clever aufbereiten
Das Buzzwort „Big Data“ ist für Helios kein neues Thema, „wenn man vor zehn Jahren auf SAP-Konferenzen war, wurde bereits über die Bewältigung große Datenmengen gesprochen.“ Er plädiert darauf, Big Data nicht als Problem zu sehen, solange man es schaffe, Daten mit Erklärungsgewinn darzustellen. Über das „Urgestein“ von Big Data, die Wetterkarte, gäbe es ja auch keine negativen Stimmen. „Ziel ist es, die Informationstöpfe zusammenzuführen - nicht mit dem Ziel, die Person auszukundschaften -, sondern Personen mit den für sie relevanten Informationen zu versorgen.“
Helios plädiert dafür, in der gesamten Diskussion das Vertrauen in das Sammeln von Daten zu erhöhen: „Transparenz und Klarheit sind die wichtigsten Punkte. Sorgen Sie dafür, dass Ihre Kunden wissen, was Sie sammeln und wo sie dem widersprechen können.“ Seine abschließende Botschaft an die Marketingverantwortlichen: „Seien Sie relevant, testen Sie, messen Sie und machen Sie sich Gedanken über die Konversion.“
http://werbeplanung.at/news/summit/2013/07/zweite-keynote-am-werbeplanung-at-summit-2013
Interesting point of view from IBM on how some key trends in Social media can be harnessed for maximum business impact by using the right TOOLs, ensuring the right TALENT and having the perfect ConText. Very useful for Digital Marketing agencies interested in devising and executing Social media Strategies for their clients, CMOs who are interested maximizing business impact thru Social
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
SITS13 - The customer revolution & why you should careUserVoice
I don’t know much about ITSM, nor do I even know what ITIL stands for, let alone how to implement it. However, as the CEO of one of the top online customer service platforms, I do know a thing or two about customer service on the web. And the advent of social media combined with shift towards online, subscription-based businesses is creating a revolution in how companies staff, respond to, and value interactions with their customers. In this talk (an adaptation of my UserConf 2012 keynote) I’ll discuss how this revolution started, why we think it’s destined to succeed, and what your world looks like on the other side of it.
So come find out what’s going on in the neighboring kingdom of online customer service. Because with the consumerization of IT, it may be coming to a service desk near you sooner than you think.
Maximising Media Performance in the Finance Sectorequimedia
Three presentations from equimedia's finance marketing event in London on July 6th, presented by equimedia, Quantcast and Captify around the topic of driving better media performance in the financial services sector.
Colors Infotech, based in the financial heartland of India, Mumbai, is a Designing agency and consulting company providing services in architectural rendering, website designing, branding, and digital marketing. https://colorsinfotech.com
This is the new order of CRM. The value of a customer goes beyond the transaction. Social layered into transactional information gives brands a holistic view of the customer and greater context in their propensities as customers and potential advocates.
Success Strategies for Microsoft Ads, LinkedIn Ads, and Pinterest Ads
Many advertisers will put a majority of their efforts into Google Ads, even when it is not the most cost efficient ROI. In this session, we will learn how Microsoft Ads, LinkedIn Ads, and Pinterest Ads can be powerful, profit driving platforms for a variety of businesses. We will review audience targeting, creative opportunities and strategies for success on these platforms.
Mad Cows, Killer Robots, & Your Video Marketing StrategyDaniel Waas
In the time of AI & automation trust is one of your most valuable differentiators. And video marketing is the best way to build trust at scale.
Slides from my talk at Content Marketing Conference 2019 in Boston
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
23. CRM data + Login = People Based Marketing
+
@davehendricks
24. CRM Retargeting = People, brands + publishers
CRM
data LiveIntent
Audience
Using anonymised CRM data, LiveAudience allows Brands to reach THEIR Customers within
the LiveIntent Platform via real time 1st party bid matching. Salesforce launches Active
Audiences
Agencies
Brands
@davehendricks
25. People-based marketing is based on a form of
consent that is similar to ‘two-factor authentication.
It doesn’t work on Robots and it could fix the
relationship between people, publishers and brands.
@davehendricks
26. People-based Marketing can solve for Freemium
@davehendricks
Dave Hendricks, Managing Director LiveIntent
Editor's Notes
The Internet is under attack
The current dynamic doesn’t work for publishers
Too few subscribers pay the costs for everyone else
And that doesn’t even cover the costs
But Freemium Requires Scale
The Freemium model requires mass adoption
That’s really not the reality
Add into that fake traffic, and publishers have no idea where they stand
It’s estimated that Robot traffic, meaning machines consuming ads on publisher websites under the guise of humanity, consist of as much as 60% of all traffic.
This is traffic that will never buy anything, will never convert, never subscribe, and never ‘make it up in volume’
Mobile ad blockers such as Disconnect and 1Blocker operate under a “freemium” model, which allow you to download the service, but then charges for certain options like being able to block more than one irritant at a time
It’s not just bots
Publishers are under attack from ad blockers
From PageFair/Adobe
Ad blocking is estimated to cost publishers nearly $22 billion during 2015.
There are now 198 million active adblock users around the world.
Ad blocking grew by 41% globally in the last 12 months.
US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
Germany has one of the highest ad-blocking rates in Europe along with Poland and Portugal, with 42 percent of 16- to 34-year-olds online using an ad blocker, according to GlobalWebIndex
Adblocking is most often employed on mobile devices. Why? Because load times and page sizes are so large that it impacts users’ data usage and wastes their data plans
As traffic increases, so do the problems
Adblocking is most often employed on mobile devices. Why? Because load times and page sizes are so large that it impacts users’ data usage and wastes their data plans
As traffic increases, so do the problems
Most mobile spend goes to Google and Facebook. What do they have? Logged-in audiences. That’s why most estimates are that they make 10x off of each user than your average publisher
Yet Publishers continue to flock to solutions that host their content outside of their property
Facebook and Apple are not your friends
Meanwhile, those companies that capitalize on subscribers are thriving.
Netflix
Amazon Prime
Subscribers offer you a relationship with your audience, one that you can build off of
While those feeding articles to bots and ads to ad blockers are faltering. Mashable doesn’t even collect email addresses on its site. Can you imagine your telcom company working without an address?
Does the Freemium concept pose an existential hazard to publishers?
Are Growth Hacking and Content Distribution Strategies acutally Ponzi schemes?
How can publishers sustain lofty valuations when it is clear that so much of their web traffic is anonymous ad blocking humans or robots?
What’s the Answer?
How can publishers sustain lofty valuations when it is clear that so much of their web traffic is anonymous ad blocking humans or robots?
What’s the Answer?
Are publishers running out of tricks?
In his smart post in Medium (a publisher/platform that itself has raised over $100 million in the last year and has no revenues). You can read it yourself, but he said:
“Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is convinced will be the answer to The Problem.”
Rather than the new thing, perhaps we should start with the basics. Coinsent.
The most successful online publishers have made a decent transition from 100% print to majority digital. They are doing this not with clickbait, but with CONSENT.
And they do it with paywalls. People use paywalls to consent to view premium content.
But that’s not all. They also leverage powerful ad technologies that are activated post-login. It’s rare to find publishers who run subscription based models – in print or online – who do not also run ad tech behind their paywall. And they get much better CPMs.
Subscription is a form of lock-in, but not for users as much as it is for advertising dollars. The subscription audience is clearly stickier. Facebook recently reported reaching 1.5 billion users per month. 2/3rds of them visit every day. They are not counting cookies, They are counting logins, and there are no duplicates there.
Subscriptions and login are the force behind two of the most recent entrants into the marketing technology space: Salesforce and Oracle.
Salesforce and Oracle are joining Facebook and Google and getting into the business of CRM Retargeting….otherwise known as ‘People Based Marketing.
People based marketing is the process of using CRM data – typically email addresses – for the purposes of buying media.
How People Based Marketing Works.
How People Based Marketing Works.
Salesforce and Oracle are joining Facebook and Google and getting into the business of CRM Retargeting….otherwise known as ‘People Based Marketing.
People based marketing is the process of using CRM data – typically email addresses – for the purposes of buying media.