"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.

1. KEYNOTE
Fernando Angulo
SENIOR MARKET RESEARCH MANAGER
SEMRUSH
Ecommerce
Trends 2023
BOSTON, MA ~ JUNE 12 - 13, 2023
DIGIMARCONNEWENGLAND.COM | #DigiMarConNewEngland

3. Hello!
Fernando Angulo
Senior Market Research Manager at Semrush
Fernando Angulo
@Fernando1Angulo

4. About Semrush
We make online marketing easy. And
these companies agree:
10M
marketing professionals
have already used Semrush
15
international awards
as best SEO software suite
30%
Fortune 500 companies use Semrush as their
go-to marketing tool
Semrush is an online visibility management and content marketing SaaS platform

5. Ecommerce Trends
2023

6. 6
Ecommerce Industry Global Trend

7. Ecommerce Industry Trend in Europe
7

8. The Ecommerce Industry Double-Digit Growth
Rates
8

9. Online Shoppers’ User Behavior Shifts
9

10. Top 10 Countries Contributing Traffic to the
Ecommerce Industry
10

11. Top Ecommerce Market Players (Global)
11

12. Top Ecommerce Players by Region
12

13. Ecommerce Industry:
Are Europe’s Trends Any Different?
13

14. Etailers’ Traffic Generation Strategy (Global)
14

15. Most growing products categories
15
In terms of users buying interest

16. Amazon’s Most Popular Products
16

17. 17
What Ecommerce
Trends Defines 2023?

18. Shopping on Social Media
18

19. Shopping on Social Media
19

20. 20
GEN X
BOOMERS GEN Y
Generational differences

21. Programmatic Advertising
The use of Artificial Intelligence
and machine learning to buy
advertising in real-time, instead of
going through human negotiations
and pre-set prices.

22. New Payment Methods
22

23. 23
Cashless transaction volume will more than
double by 2030

24. Web 3.0 is an idea for a new
iteration of the World Wide Web
which incorporates concepts such
as decentralization, blockchain
technologies, and token-based
economics.
24
Web 3.0

25. Web 3.0 and Virtual Identities
25

26. What does this mean for brands?
26
● Ability to identify your most loyal customers.
● Ability to provide “token-gated” content.
● Customers ‘sign in’ with their wallet (which
contains spend-ready funds).
● Universal identification language: No ‘email
sign up’ loyalty programs that are only
specific to your customers.
● Creates scarcity.
● Introduces revenue source from secondary
NFT sales.

27. ● Ability to identify Early Access to
products
● Exclusive product drops
● Content: Live streams, concerts,
blogs, info, etc.
● AI Shop Assistants
● VIP access at live events
● Meet the artists/influencers
● Customer support concierge
● Airdrops and cashbacks
● Tokengated discounts 27
What does this mean for users?

28. NFTs are the loyalty cards.
Cryptocurrencies are the loyalty points.
The technology is already here.
28

29. Next Bitcoin halving is coming 2024!
29

30. One of the main
advantages of AI in
ecommerce is the ability
to perform many tasks a
human would normally
carry out—only better
and much faster.
30
Artificial Intelligence is everywhere

31. Today 1-2 Years
Later 2+ Years
AI will improve the ability to answer
complex questions. ai will create
user content based on learning
habits (location, shopping)
Today's examples: ChatGPT, Kindly.ai,
Tovie.ai, Macy's AI, etc.
AI begins to anticipate user needs before
performing the search. AI will proactively
suggest solutions to upcoming potential
searches.
Today's examples: SAMSUNG & LG second
generation InstaView ThinQ fridges with AI
cameras that let users know what items
they're short on, even making suggestions for
shopping.
AI begins to make decisions based on
affinities and habits learned. AI will make
simple purchases without the explicit
consent of the user or using a direct link
to our brain directly
Today's examples: Neuralink (Elon Musk),
Synchron (Bill Gates & Jeff Bezos)
31
Artificial Intelligence will become more & more
sophisticated

32. ChatGPT is here to stay
32

33. ChatGPT in Ecommerce
Personalize customer integrations
33

34. ChatGPT in Ecommerce
Create product descriptions
34

35. ChatGPT in Ecommerce
Generate Social Media content
35

36. ChatGPT integration with Whatsapp Business
Any business can create now an integration with ChatGPT
36

37. KEY TAKEAWAYS
1
Social commerce blurs the lines between
browsing and buying, revolutionizing the
shopping experience.
2
Digital wallets, biometric authentication
and blockchain technology pave the way for
a cashless society.
3
Advertisers harness AI to deliver personalized
and predictive ads, revolutionizing the
advertising industry.
4
Web 3.0 and the decentralized web
allows for secure virtual identities,
enabling a new era of online interactions.
5
Artificial intelligence becomes ubiquitous,
augmenting decision making, and driving
innovation in every industry.
37