DT DUBAI 2016 - Hind Abu Alia (MBC Group) "Your wish is on Demand"

1. Your wish is On Demand
@habualia

2. Digital Video
The Ultimate Equalizer

3. Unrivaled Value of Premium Video

4. Not all video is created equal

5. Delivering a valuable audience

6. Lots of inventory is viewable,
only premium delivers engagement

7. Almost 70% of ads delivered in premium environments are both viewable for 2 & 5 seconds
and in-view and audible on complete
Source: MOAT/FWC Data Analysis 2016
All premium
Mix of
premium &
non-premium

8. Multiplatform TV Halo Effect

9. Marketers over-state Digital’s ROI and under-state Multiplatform TV’s ROI
Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016

10. Long-term Impact • Return on ROI • Proper Value Mix
Source: Accenture/ABC Cross-channel advertising attribution: New insights into Multiplatform TV 2016
Multiplatform TV Halo Effect

11. Q&AThank you
@habualia