Microsoft Corporation, established on April 4, 1975, by Bill Gates in Albuquerque, New Mexico, is a leading technology company known for its diverse product range, including Microsoft Office, Windows, and Xbox. The company faces competition from major tech firms like Apple and Google, and it emphasizes employee retention and environmental sustainability in its operations. Future updates to Windows, including Windows 10x, are anticipated, alongside a call for the company to transition server applications to subscription models and enhance customer offers.

2. About Microsoft Company
It was established in April 4, 1975; 46 years ago in Albuquerque, New
Mexico, U.S. The company owner is Bill Gates.
Microsoft products are following:-
 Microsoft Office
 Microsoft Power Point
 Microsoft word
 Microsoft Outlook
 Microsoft Windows
 Microsoft Excel
 Microsoft OneDrive

3.  Microsoft Team
 Microsoft Onenote
 Microsoft Access
 Office 365
 Microsoft SharePoint
 Microsoft Cooperation
 Microsoft Azure
 Microsoft Published
 Microsoft Exchange server
 Microsoft Edge
 Skype for business
 Microsoft project
 Microsoft Visio

4.  Visual studio
 Xbox
 Internet Exposure
 Window10
For Microsoft companies to stay at the peak of their performance and to
make their competitors struggle, retaining motivated employees who
have positive attitudes is essential. High rates of employee turnover
usually lead to additional expenses while also contributing to lowering
the morale of those workers who are retained. The implementation of
effective motivation and retention programs is beneficial for ensuring
that employees remain positive and maintain high levels of productivity
to drive their company toward and achieve a competitive advantage.
Based on a document prepared by Chakraborty (2010) for the IBS Center
for Management Research, this assessment will analyze the case data
regarding Microsoft’s strategy, generate alternatives for how the
identified issues in the case can be resolved, evaluate these alternatives,
and then propose recommendations followed by action and
implementation plans.

6. About Bill Gates
Bill Gates was born in Seattle, Washington, on October 28, 1955.He is the
son of William H. Gates Sr.(1925–2020) and Mary Maxwell Gates (1929–1994).
His ancestry includes English, German, and Irish/Scots-Irish. His father was
a prominent lawyer, and his mother served on the board of directors for
First Interstate BancSystem and the United Way of America.
When he was young, his family regularly attended a church of the
Congregational Christian Churches, a Protestant Reformed denomination.
At 13 years old , he enrolled in the private Lakeside prep school,student
where he wrote his first software program.When he was in the eighth grade,
the Mothers’ Club at the school used proceeds from Lakeside School’s
rummage sale to buy a Teletype Model 33 ASR terminal and a block of
computer time on a General Electric (GE) computer for the students.

7. At 17 year old, Gates formed a venture with Allen called Traf-O-Data to
make traffic counters based on the Intel 8008 processor.In 1972, he
served as a congressional page in the House of Representatives. He
was a National Merit Scholar when he graduated from Lakeside School
in 1973.
Gates married Melinda French on the Hawaiian Island of Lanai on
January 1, 1994. They met in 1987 after Melinda began working at
Microsoft.Bill and Melinda have three children: Jennifer, Rory and
Phoebe.On May 3, 2021, the Gateses announced they had decided to
divorce after 27 years of marriage and 34 years as a couple.

8. Bill Gates

9. Current market position of the
company Microsoft
Current Microsoft company market position is 294.60 (it is not wright it
may be change day by day)
Its flagship hardware products are the Xbox video game consoles and the
Microsoft Surface lineup of touchscreen personal computers. Microsoft
ranked No. 21 in the 2020 Fortune 500 rankings of the largest United
States corporations by total revenue

10. HOW THE SURVIVE/PRODUCTS OF
COMPANY AFFECTING OUR LIVING
Conserve, reuse, and recycle
Where feasible, we conserve natural resources through the procurement
and use of recycled, recyclable, and renewable materials; efficient use
of energy; and participation in recycling programs for our products.
Reduction and disposal of wastes
At our facilities, we reduce and—where possible—eliminate waste
through reuse of materials, source reduction, and recycling. All waste is
handled and disposed of through safe and environmentally responsible
methods.

11. The objectives and targets we set ensure continual improvement in our
environmental and management systems, both from our employees and
our suppliers.
Ollaborating with people, industry groups, and NGOs enables us to
maintain our high standards.
The people and organizations we empower inspire innovation from start
to finish. That’s why Microsoft is reducing our environmental footprint
through measures both large and small.
They manage the complexity of the return-and-recycle phase by
collaborating with contracted recycling partners, collection schemes,
Microsoft stores, and OEM partners.

12. COMPETITORS OF THE COMPANY
IN THE MARKET
Microsoft Corporation’s (MSFT) primary competitors include some of
the most prominent technology companies in the industry. The list
includes well-known brands such as Apple (AAPL), Google (GOOG),
SAP SE (SAP), IBM (IBM) and Oracle (ORCL), among others. Because
Microsoft is a diversified corporation that offers many types of products
and services, the company faces stiff competition in several key areas
of the technology sector.

13. The biggest competitor of Microsoft is Apple, which holds the second
position in the global operating system market with 9.4% of the share
for its MAC OS. Microsoft is the undisputed leader in this segment
through Windows, the world’s largest operating system with 87.7% of
market share. Founded by Steve Jobs in 1977, Apple has 137,000
employees and reports revenues of $260 billion, while Microsoft closed
2019 with 14,000 employees and $126 billion.

14. Future prospects of the company
Microsoft looks set to deliver not one, but two major updates to
Windows in 2021. The first, Windows 10X, is a new, lighter-weight
version of Windows for new hardware, while the second is a long-
awaited user interface refresh of Windows 10, with user interface
elements already being tested out on Xbox.
Much of the design for both Windows 10X and the rumoured Windows
10 update builds on Microsoft’s Fluent Design, which can be seen in the
redesigned icons for Windows 10 applications and the Start menu and
taskbar update that have rolled out over recent releases.

15. According to you what changes do
you want In the company
products/service
 They must start thinking about how to transition their important
server applications away from on-premises and into subscription
offerings.
 They must give some bones in every 3 months .
 They should give some extra offers to their customers.
 They must give their things like smartphone parts in less price with
original quality.