Presentation 10Apr2009 to conference "It Pays To Be Nice: Economic Models To Encourage Social & Environmental Responsibility, Center For Socially Responsible Business, Lokey Graduate School of Business, Mills College

1. Integrated Philanthropy

2. Julie Trell
Director of All Things Fun,
Meaningful & Rewarding

3. Marc Benioff
Chairman, CEO, Founder
Salesforce.com &
Salesforce.com Foundation

4. Salesforce.com Foundation Vision
To increase the
effectiveness of
nonprofits in
pursuing their
missions.

5. The Equation
+ =
+
IMPACT

6. 1% Time
• Builds Leadership
• Recruiting Advantage
• Employee Retention &
Loyalty
• Make a Difference
125,000 Volunteer Hours

7. What Does Every Social Change Organizations
Want Technology To Do?
Fundraising Membership Results Tracking and
Success Management Accountability
Community Outreach Serve
and Engagement Your Mission

8. 1% Product
• New Market Development
• Innovation &
Experimentation
• Network Effect
• Brand Awareness
• 5000+ Nonprofit Customers
• 60+ Countries

9. 1% Equity
• Direct Community Impact
• Deep Community
Relations
• Inspiring Youth
$13M in grants

10. Play Video Here
;)
http://www.youtube.com/watch?v=nrQmMFsKhoI

11. What can you do?
Look Ahead
beyond short-
term profits
Consider ALL
Stakeholders
Develop
Strategic
Partnerships
Balance Social &
Economic Goals

12. Julie Trell
jtrell@salesforce.com
www.salesforcefoundation.org