Learn the benefits of Adwords, how to setup and structure your campaigns, and everything else you need to know to run a successful Adwords campaign.
*Originally used as a presentation for Intelligently.
Cam Cam Crew is a photography and videography group that specializes in event photo booths, wedding photography, and video recording. The group is made up of three members - Benji Sukmanee, Crystal Lin, and Luwan Hy. They offer various photography packages for events like weddings, graduations, and corporate functions, ranging from $199/hour for their Mini package to $599 for their full-day Big package. Their services include photo booth setup and operation, custom photo frames and backdrops, unlimited prints, and digital photo downloads.
WooThemes is a company that offers premium WordPress themes founded by Adriaan Pienaar and partners Magnus Jepson and Mark Forrester. They design clean and beautiful themes with features and slick designs. WooThemes re-designed their website with a new color scheme and backend changes. They also embraced the GPL license for all their themes going forward with no restrictions.
A supported Product Owner has the power to prioritize. An empowered Product Owner has the power to say 'No'!
The Product Owner is the most underutilized and unsupported role in large organizations that are trying to increase their speed to market. Product Owners are only business people playing a 'weekend dad' to the team or they are merely only writing requirements for the team.
Companies that are successful in delivering products to market empower the Product Owner. The Product Owner has one leg in Product Management and the other leg with the Scrum Team. The empowered Product Owner engages the business, customers, engineering, design, sales groups as stakeholders. They are empowered to optimize value by creating vision and context to enable teams to deliver products people want to buy and are technically sound to maintain and scale.
In this workshop, we will help you unleash this opportunity and guide you in understanding the role of an empowered Product Owner.
How to Use a Webinar to Launch Your Digital ProductLeslie Samuel
Discover the exact steps you need to take to launch your digital product using a webinar. Leslie shares everything from planning to execution and beyond.
How SiteGround Service Compares to Other HostsSiteGround.com
The second webinar of SiteGround's Affiliate Webinar Series. Join Lilyana Yakimova for a walkthrough of our services and how we compare to other hosts.
How to price your freelance design workInVision App
How do those freelance designers you look up to set their prices, while most of us are struggling to pay for the lifestyle we want? This webinar will teach you how to increase your value to clients so you both can feel comfortable with your rates. We'll learn about how to set your pricing, how to negotiate, and ways to keep your clients happy.
Fundamentals of Premum Plugin DevelopmentRegan Khadgi
This document provides guidance on developing premium WordPress plugins as a business model. It recommends generalizing a seed idea, listing features, researching competitors, and finalizing an approach. Development should follow procedures like starting with a premium version and making the plugin scalable and flexible. Plugins can be sold directly from one's own site or marketplaces like CodeCanyon. Selling strategies include good demos, upgrade prompts, documentation, updates, and support. Success requires studying competitors, enhancing features, and marketing across social media. Challenges like low sales may be addressed by major updates or exploring new ideas. Overall, following fundamentals and inspiration can help one start premium WordPress plugin development.
How to Get Image Based Feedback from Customers in PrestaShopFMEModules
Image Based Feedback serves as the most effective type of testimonials in PrestaShop. You can increase the customer loyalty and product credibility by image feedback. More information here: http://www.fmemodules.com/en/70-product-images-by-customers.html
Cam Cam Crew is a photography and videography group that specializes in event photo booths, wedding photography, and video recording. The group is made up of three members - Benji Sukmanee, Crystal Lin, and Luwan Hy. They offer various photography packages for events like weddings, graduations, and corporate functions, ranging from $199/hour for their Mini package to $599 for their full-day Big package. Their services include photo booth setup and operation, custom photo frames and backdrops, unlimited prints, and digital photo downloads.
WooThemes is a company that offers premium WordPress themes founded by Adriaan Pienaar and partners Magnus Jepson and Mark Forrester. They design clean and beautiful themes with features and slick designs. WooThemes re-designed their website with a new color scheme and backend changes. They also embraced the GPL license for all their themes going forward with no restrictions.
A supported Product Owner has the power to prioritize. An empowered Product Owner has the power to say 'No'!
The Product Owner is the most underutilized and unsupported role in large organizations that are trying to increase their speed to market. Product Owners are only business people playing a 'weekend dad' to the team or they are merely only writing requirements for the team.
Companies that are successful in delivering products to market empower the Product Owner. The Product Owner has one leg in Product Management and the other leg with the Scrum Team. The empowered Product Owner engages the business, customers, engineering, design, sales groups as stakeholders. They are empowered to optimize value by creating vision and context to enable teams to deliver products people want to buy and are technically sound to maintain and scale.
In this workshop, we will help you unleash this opportunity and guide you in understanding the role of an empowered Product Owner.
How to Use a Webinar to Launch Your Digital ProductLeslie Samuel
Discover the exact steps you need to take to launch your digital product using a webinar. Leslie shares everything from planning to execution and beyond.
How SiteGround Service Compares to Other HostsSiteGround.com
The second webinar of SiteGround's Affiliate Webinar Series. Join Lilyana Yakimova for a walkthrough of our services and how we compare to other hosts.
How to price your freelance design workInVision App
How do those freelance designers you look up to set their prices, while most of us are struggling to pay for the lifestyle we want? This webinar will teach you how to increase your value to clients so you both can feel comfortable with your rates. We'll learn about how to set your pricing, how to negotiate, and ways to keep your clients happy.
Fundamentals of Premum Plugin DevelopmentRegan Khadgi
This document provides guidance on developing premium WordPress plugins as a business model. It recommends generalizing a seed idea, listing features, researching competitors, and finalizing an approach. Development should follow procedures like starting with a premium version and making the plugin scalable and flexible. Plugins can be sold directly from one's own site or marketplaces like CodeCanyon. Selling strategies include good demos, upgrade prompts, documentation, updates, and support. Success requires studying competitors, enhancing features, and marketing across social media. Challenges like low sales may be addressed by major updates or exploring new ideas. Overall, following fundamentals and inspiration can help one start premium WordPress plugin development.
How to Get Image Based Feedback from Customers in PrestaShopFMEModules
Image Based Feedback serves as the most effective type of testimonials in PrestaShop. You can increase the customer loyalty and product credibility by image feedback. More information here: http://www.fmemodules.com/en/70-product-images-by-customers.html
Learn how to acquire new customers on Facebook, plus the 3 things EVERY company should be doing on Facebook.
*Originally used for a presentation at the Varick Street Incubator.
This document introduces iSMS, a solution that connects schools, parents, and pupils in Vietnam via SMS, email, and websites. In 3 sentences: iSMS provides real-time student results and school information to parents via SMS; over 150 schools across 6 provinces currently use the service, generating $40,000 in revenue over 4 months; the solution aims to fully digitize school management systems and has competitive advantages over other education platforms through features like ICR technology and a SaaS model.
Dokumen ini memberikan tips dan panduan kepada siswa untuk menghadapi saat-saat akhir sebelum peperiksaan, termasuk strategi belajar yang efektif, teknik menghadapi stres, dan langkah-langkah persiapan pada hari H. Dokumen ini menekankan pentingnya fokus belajar, istirahat yang cukup, dan doa.
Corporate investors are companies that invest in and acquire control of other companies. They work through mergers and acquisitions to gain 100% or partial ownership. They invest to expand in the same industry, expand to other industries, or eliminate competitors. In exchange for funding, corporate investors provide market experience, PR/marketing support, technical assistance, and financial resources. They are interested in a company's product, technical solution, and team, and in return take ownership of the company.
This document provides a summary of CFC Underwriting Ltd.'s global product guide. It outlines several of their sector and cross-sector insurance products, including Professionals, Technology & Media, and Life Sciences products. Details provided for each product include who they are for, what they cover, limits, deductibles and premiums. The document discusses their dedicated underwriting teams and tailored coverage for various professional industries.
The document discusses a dinner order and preferences. A person orders a steak with chips but would prefer salad instead of chips. They request another meal with salad rather than chips.
What are paid placements used for? Learn how you can leverage online advertising platforms for content distribution, leads, and sales.
*Originally used as a presentation for The Startup Institute.
6 Steps to Building a B2C Social Media StratefgySocialFulcrum
- The document discusses the background and services of Andrew Davis, founder of Social Fulcrum, including his education, work experience developing social media strategies for various companies, and founding Social Fulcrum in 2010.
- It then provides examples of analyzing social media data and identifying brand assets, influencers, and partnerships to develop growth strategies.
- Finally, it discusses different growth tactics including shareable content, advertising, partnerships, and contests to engage audiences.
This document provides information on using Facebook advertising effectively. It discusses:
1) Facebook advertising works best for selling things defined by a person's characteristics rather than being time-sensitive. It should be used as a targeted advertising platform rather than solely as a social media page.
2) Facebook ads have a structure of campaigns containing ad groups that have budgets. Ads contain text, images, and can be individually tested by placing one ad per ad group.
3) Great Facebook ads have optimized settings, compelling content in images and text, and target the right audiences. Extensive testing of images, headlines, and audiences is important to success.
This document provides an overview of CFC Underwriting Ltd., including information about their products, systems, and people. Some key points:
- CFC was established in 2000 as a specialist in cyber liability insurance and has since expanded into other lines while maintaining a focus on small and medium-sized businesses.
- They develop tailored insurance products for specific sectors and believe in keeping policy wordings short (under 20 pages).
- CFC has proprietary IT systems to efficiently handle their large volume of small business customers. This includes online platforms for brokers.
- They take a service-focused approach and aim to provide quotes and policies within 24 hours.
The document discusses strategies for cold email prospecting, including building a cold email campaign with multiple emails sent over time. It also covers using LinkedIn to find prospects and following up on cold emails. The document provides sales scripts, tools, tactics and processes to improve cold calling, emailing, objection handling and other sales skills. Finally, it promotes additional sales training resources from the company.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
The document provides strategies for achieving YouTube success by building an engaged subscriber base, ranking high for keywords, and monetizing videos from the start, including tips for creating different types of video content, optimizing discoverability, and generating revenue through ads, sponsorships, and product or course sales. It also describes group and private training programs offered to help implement these tactics to grow a YouTube channel rapidly.
How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...TBEX
- The document provides tips on using Facebook ads to generate leads and reach target audiences. It discusses different ad types, optimizing targeting and bidding, using the Facebook pixel to track conversions and retargeting.
- Key recommendations include fine-tuning targeting, using the Facebook pixel to set up multi-stage funnels from ads to websites to thank you pages, and split testing ads and ad creatives to optimize performance.
- The document emphasizes analyzing reporting data to understand what's working best and save money. It suggests getting people off Facebook and onto email lists for lead generation.
This document discusses how to use online video for marketing. It begins by explaining how outbound marketing is broken and inbound marketing has become more effective using tools like content marketing, SEO, and social media. It then focuses on online video marketing, providing guidance on publishing video content, optimizing it for search and social media, promoting it across various platforms, and analyzing video performance metrics. The key aspects of a successful online video strategy are to publish short, high-quality videos across multiple channels and leverage analytics to improve content and promotions over time.
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
[Hub spot] How to use online video for marketingJackie Nguyen
This document provides guidance on using online video for marketing. It discusses publishing video content on platforms like YouTube and optimizing videos for search engine optimization. Some key recommendations include keeping videos short, focusing on the first 10 seconds to engage viewers, using descriptive titles and tags for SEO, and promoting videos on social media, blogs, and through a company's network. It also covers analyzing video performance metrics from YouTube and other analytics tools to improve outreach. The overall goal is to find new audiences, convert viewers into leads and customers.
Learn how to acquire new customers on Facebook, plus the 3 things EVERY company should be doing on Facebook.
*Originally used for a presentation at the Varick Street Incubator.
This document introduces iSMS, a solution that connects schools, parents, and pupils in Vietnam via SMS, email, and websites. In 3 sentences: iSMS provides real-time student results and school information to parents via SMS; over 150 schools across 6 provinces currently use the service, generating $40,000 in revenue over 4 months; the solution aims to fully digitize school management systems and has competitive advantages over other education platforms through features like ICR technology and a SaaS model.
Dokumen ini memberikan tips dan panduan kepada siswa untuk menghadapi saat-saat akhir sebelum peperiksaan, termasuk strategi belajar yang efektif, teknik menghadapi stres, dan langkah-langkah persiapan pada hari H. Dokumen ini menekankan pentingnya fokus belajar, istirahat yang cukup, dan doa.
Corporate investors are companies that invest in and acquire control of other companies. They work through mergers and acquisitions to gain 100% or partial ownership. They invest to expand in the same industry, expand to other industries, or eliminate competitors. In exchange for funding, corporate investors provide market experience, PR/marketing support, technical assistance, and financial resources. They are interested in a company's product, technical solution, and team, and in return take ownership of the company.
This document provides a summary of CFC Underwriting Ltd.'s global product guide. It outlines several of their sector and cross-sector insurance products, including Professionals, Technology & Media, and Life Sciences products. Details provided for each product include who they are for, what they cover, limits, deductibles and premiums. The document discusses their dedicated underwriting teams and tailored coverage for various professional industries.
The document discusses a dinner order and preferences. A person orders a steak with chips but would prefer salad instead of chips. They request another meal with salad rather than chips.
What are paid placements used for? Learn how you can leverage online advertising platforms for content distribution, leads, and sales.
*Originally used as a presentation for The Startup Institute.
6 Steps to Building a B2C Social Media StratefgySocialFulcrum
- The document discusses the background and services of Andrew Davis, founder of Social Fulcrum, including his education, work experience developing social media strategies for various companies, and founding Social Fulcrum in 2010.
- It then provides examples of analyzing social media data and identifying brand assets, influencers, and partnerships to develop growth strategies.
- Finally, it discusses different growth tactics including shareable content, advertising, partnerships, and contests to engage audiences.
This document provides information on using Facebook advertising effectively. It discusses:
1) Facebook advertising works best for selling things defined by a person's characteristics rather than being time-sensitive. It should be used as a targeted advertising platform rather than solely as a social media page.
2) Facebook ads have a structure of campaigns containing ad groups that have budgets. Ads contain text, images, and can be individually tested by placing one ad per ad group.
3) Great Facebook ads have optimized settings, compelling content in images and text, and target the right audiences. Extensive testing of images, headlines, and audiences is important to success.
This document provides an overview of CFC Underwriting Ltd., including information about their products, systems, and people. Some key points:
- CFC was established in 2000 as a specialist in cyber liability insurance and has since expanded into other lines while maintaining a focus on small and medium-sized businesses.
- They develop tailored insurance products for specific sectors and believe in keeping policy wordings short (under 20 pages).
- CFC has proprietary IT systems to efficiently handle their large volume of small business customers. This includes online platforms for brokers.
- They take a service-focused approach and aim to provide quotes and policies within 24 hours.
The document discusses strategies for cold email prospecting, including building a cold email campaign with multiple emails sent over time. It also covers using LinkedIn to find prospects and following up on cold emails. The document provides sales scripts, tools, tactics and processes to improve cold calling, emailing, objection handling and other sales skills. Finally, it promotes additional sales training resources from the company.
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
The document provides strategies for achieving YouTube success by building an engaged subscriber base, ranking high for keywords, and monetizing videos from the start, including tips for creating different types of video content, optimizing discoverability, and generating revenue through ads, sponsorships, and product or course sales. It also describes group and private training programs offered to help implement these tactics to grow a YouTube channel rapidly.
How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...TBEX
- The document provides tips on using Facebook ads to generate leads and reach target audiences. It discusses different ad types, optimizing targeting and bidding, using the Facebook pixel to track conversions and retargeting.
- Key recommendations include fine-tuning targeting, using the Facebook pixel to set up multi-stage funnels from ads to websites to thank you pages, and split testing ads and ad creatives to optimize performance.
- The document emphasizes analyzing reporting data to understand what's working best and save money. It suggests getting people off Facebook and onto email lists for lead generation.
This document discusses how to use online video for marketing. It begins by explaining how outbound marketing is broken and inbound marketing has become more effective using tools like content marketing, SEO, and social media. It then focuses on online video marketing, providing guidance on publishing video content, optimizing it for search and social media, promoting it across various platforms, and analyzing video performance metrics. The key aspects of a successful online video strategy are to publish short, high-quality videos across multiple channels and leverage analytics to improve content and promotions over time.
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
[Hub spot] How to use online video for marketingJackie Nguyen
This document provides guidance on using online video for marketing. It discusses publishing video content on platforms like YouTube and optimizing videos for search engine optimization. Some key recommendations include keeping videos short, focusing on the first 10 seconds to engage viewers, using descriptive titles and tags for SEO, and promoting videos on social media, blogs, and through a company's network. It also covers analyzing video performance metrics from YouTube and other analytics tools to improve outreach. The overall goal is to find new audiences, convert viewers into leads and customers.
Creating the Fitness Club Excellence BlueprintDuncan Green
This document provides guidance on creating a successful fitness club through excellence in customer management. It outlines key drivers like increasing membership, retention, and services purchased. Six features of successful business models are described, focusing on consistency, low-skill operations, order, documentation, predictable service, and uniform branding. Customer excellence is achieved through strategic planning, effective programming, marketing, technology usage, and staff training. Regular periodic planning and review helps maintain momentum. The ten rules of success emphasize communication, responsibility, recognition, sociability, commitment, diversification, progression, promotion, reliability and leadership.
The Duopoly (YouTube and Facebook) Video: Growth StrategiesHanapin Marketing
This session will lead with the state of video today in the world of paid media, followed by 3 case studies on how businesses have continued to grow and scale their video advertising.
The document discusses the Lean Canvas and Value Proposition Canvas tools for startups. It explains that these tools help startups focus on understanding customer problems and developing solutions to those problems, rather than wasting time on full business plans. The Lean Canvas is used to map out key aspects of a startup idea including the customer segments, problems, solution, unique value proposition, channels, revenue streams, and costs. Understanding the customer's "jobs to be done" as well as their pains and gains is essential. The value proposition should communicate how the solution creates value by addressing these customer needs. Examples are provided and a workshop is outlined to help validate hypotheses.
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
The Building Blocks of Paid Search - WooCommerce Developers ConferenceElizabeth Marsten
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.
Sf webinar 2021-1 Measuring Outcomes with the evidence based management frame...Sjoerd Kranendonk
This document discusses measuring outcomes using the Evidence Based Management framework. It begins by outlining some common pitfalls of measuring, then provides an overview of the EBM framework which focuses on continuously improving customer outcomes, organizational capabilities, and business results under uncertainty. The framework evaluates four key value areas - current value, unrealized value, time to market, and ability to innovate. The document provides examples of metrics for each value area and suggests starting with clear goals and custom measurements to inspect and adapt. It encourages attendees to take first steps to increase transparency on product value.
The document discusses different types of YouTube ads and strategies for using them effectively. There are three main types of YouTube ads: in-stream ads, in-search ads, and display ads. In-stream ads can be either non-clickable ads that force viewers to watch for 15-20 seconds or TrueView ads that are non-clickable for only the first 5 seconds. YouTube ads allow targeting by keywords related to video content, viewer interests and topics, or direct placement on specific videos/channels. Retargeting YouTube viewers who visited parts of a website is also an option. The document provides recommendations for writing effective video ads and setting up targeting and campaigns.
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
SEE THE FULL WEBINAR: https://info.storytellermn.com/video-marketing-strategy-webinar
Mastering video content for your business is no longer an option, but that doesn’t mean that every tactic is going to work for you.
The toolbox needed for a successful digital marketer is growing larger and larger by the year. We’ll help you identify the key video strategies that will help you engage with your audience and share your brand stories in 2018.
Onboarding New Sales Resources Doesn't Need to be So DifficultSalesScripter
Getting new inside sales resources ramped up and performing can be challenging. Not only is it tough because inside sales and phone prospecting can be a tough gig. But it is also difficult because you have so much information that you need to cram into the new rep’s head.
How you execute in this area will have a huge impact on the level of success that the rep has and how long they stay with the organization. This will all factor into the organization’s sales results and turnover rates.
But believe it or not, it does not have to be so hard. Join us for our webinar on August 5th where we will show you how to improve the onboarding of new inside sales resources Go to www.salesscripter.com for more info
RAIDS (Rapid Insight Design Studios) are a method for quickly gathering customer feedback on ideas through guerilla-style interviews and design sessions. A cross-functional team conducts customer interviews over breakfast to identify problems, then generates and tests solutions through rapid prototyping over 4 days. The goal is to iterate hundreds of ideas down to a shortlist of 5-15 high potential concepts to take back for further development and business evaluation.
21 ноября Боб Дорф - всемирно известный предприниматель, гуру Силиконовой долины и соавтор бестселлера "Стартап: настольная книга основателя", переведенного на 19 языков мира, - провел семинар-практикум в Инновационном центре "Сколково". Он рассказал о методологии «развития клиента» и о том, как создать новую компанию и продукт и успешно вывести его на рынок. Сам Боб Дорф уже вывел 7 компаний на IPO, а свой первый бизнес начал в возрасте 12 лет.
Creative Ad Testing for Top Performance on Facebook & Instagram WebinarTinuiti
Competition continues to intensify in the digital advertising space resulting in increased audience overlap. Brands need to emphasize the power of creative content to convey positive consumer results. It’s no secret brands need to design with conversions in mind if they want to stand out from millions of creative agencies and competitors.
Staying ahead of competitors in 2019 calls for optimizing creative performance initiative. Learn the latest on creative production best practices, various forms of testing, and analyzing results to maximize your campaign goals on Facebook & Instagram in order to grow your brand.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
3. Reasons to Use Adwords/FB
• Variable Cost
• Testing
• Measureable
• State of mind
• Targeting
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4. Scenarios
• Selling stuff online
• Content marketing
• Getting a job
• Getting a date
• Growing your audience
• Leads
• Anything where you want to get people
into your funnel
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5. Adwords Vs. Facebook
• Harder to set up a basic campaign
• Easier to set up an advanced campaign
• Mindset: “I need this now”
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6. Things you need
• Conversion Funnel
• Keyword data
– Keyword tool
– Adwords data
– Analytics data
– Spyfu
• Landing Page
• Customer segments (can be broad)
• Budget
Feel free to tweet pics/video of this class:@andrewks #marketing
7. Setup Best Practices
• Start these at least 1 week before launch
• Install Google Analytics
• Verify Google Webmaster Tools
• Install Google Tag Manager
– FB Retargeting Tag
– Google “Remarketing” Tag
– FB Conversion Cookies
– Adwords Conversion Cookies
– Google Analytics Tag
• Check Tags with Tag Assistant
• Setup Billing
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8. Process
• Research
• Test
• Analyze
• Refine
• Repeat
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23. Don’t setup keywords/ad groups yet!
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24. Now you should see this
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25. Time to structure your account
• What does Google want?
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26. Time to structure your account
• What does Google want?
– Ads that make sense and help people
– Advertisers that are happy (i.e. get sales)
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29. How to structure your account
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30. Workshop (10 Minutes)
• Create
– 2 Campaigns
– 2 Ad groups for each campaign
– 3 Keywords for each ad group
• You can do this for
– Kenneth Cole
– Quickbooks
– Your product or service
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31. How I do it
• Create small keyword list
• Notice emerging groups
• Segment by group
• Flesh out groups
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32. A way to think about Adwords
• Google rewards you for playing by the
rules
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33. Tips
• One step at a time
– Ad = Attention
– Lander = Benefits/Features
• Sometimes you want to prevent clicks
– Pre-qualify with price in ad
• Use a call to action
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34. What metrics indicate success?
• The king: Cost per acquisition (CPA)
• The queen: Cost per lead (CPL)
• The prince: Cost per click (CPC)
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35. Remainder of Class
• Setup a Google Adwords campaign for
your brand
• I’ll walk around and answer questions
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