A supported Product Owner has the power to prioritize. An empowered Product Owner has the power to say 'No'! The Product Owner is the most underutilized and unsupported role in large organizations that are trying to increase their speed to market. Product Owners are only business people playing a 'weekend dad' to the team or they are merely only writing requirements for the team. Companies that are successful in delivering products to market empower the Product Owner. The Product Owner has one leg in Product Management and the other leg with the Scrum Team. The empowered Product Owner engages the business, customers, engineering, design, sales groups as stakeholders. They are empowered to optimize value by creating vision and context to enable teams to deliver products people want to buy and are technically sound to maintain and scale. In this workshop, we will help you unleash this opportunity and guide you in understanding the role of an empowered Product Owner.

1. Your Proxy is Killing
Your Product...One
Delay at a Time
Dave Dame and Aaron Sampson

2. David
Dame
Scotiabank
Global Head, Agile
Aaron
Sampson
Scotiabank
Scrum Master
/daviddame
Davedame.com
@Ddame
/aaronsmpsn
@aaronsmpsn

3. Agenda
• Role of the Product Owner
• Transitioning to the Product Owner Role
• Saying No
• Stakeholder and Customer Engagement
• Lean Canvas
• Q/A

4. Role of the Product Owner
Images approved and sourced from https://www.romanpichler.com/

5. Role of the Product Owner
Images approved and sourced from https://www.romanpichler.com/

6. Product Owner
Business Analysis Business Line
Project Manager Scrum Master
Transitioning To The PO Role
Images approved and sourced from https://www.romanpichler.com/

7. Transitioning To The PO Role
Images approved and sourced from https://www.romanpichler.com/

8. Saying No!

9. Alignment Across ‘Horizons’
Company Vision
Business Strategy
Product Vision
Product Strategy
Release Plan
Sprint /
Iteration /
Milestone

10. Stakeholder & Customer Engagement
Images approved and sourced from https://www.romanpichler.com/

11. Stakeholder & Customer Engagement
Strategy
Alignment
Execution

12. Overview Of Lean Canvas
1
Try to be specific,
people looking for
greeting card
customers, could
this be more
specific?
Identify customer
vs user
2
What is the root
cause try use the 5
whys analysis
3
Compelling offer
crafted around top
value, what do they
get from using your
product
End result customer
wants + specific
Period of time +
address the
objective
4
8 5
9
7 6
How will you deliver
value?
Make sure that this
addresses your 3
problems
What activity can
you measure to
pride value
Key activity:
Success metric:
Path to customers,
cold calls, google
ads, advertising,
word of mouth
Not easily copied or
bought
Community
Existing customer
Helps determines your customer, value based
pricing, compared against what they are doing
today, $7 and up for per card
Fixed and variable cost
Hosting
People cost
Need/want the
product the most
What is the current
reality?
Mood ring for greeting
cards something for all
emotions

13. Lean Canvas
Choose!
Photos
Entertainment
Social Media
Sports Team
Hospital
School
Families
Student
Other
Patients
Doctors
Officials
Players
30 Min

14. Debrief

15. Q & A