Intellectual Property Protection for Products
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Slides Calvin Chu recently used in his discussion w/ mentees of The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com
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Intellectual Property Protection for Products
- 1. Intellectual Property Protection for Products (MOSTLY) SEED STAGE STARTUPS CALVIN CHU COO RED BALLOON SECURITY COFOUNDER ELEMENTAL PATH
- 2. Calvin Chu Chief Operating Officer Red Balloon Security Serial Entrepreneur Founder R/GA Accelerator Founder Mobile Crossing Founder Elemental Path COO Red Balloon Previously Columbia Technology Ventures Techstars
- 3. Big Divide MEDICAL VERSUS INFORMATION TECH SINGLE PATENT VS VARIED APPROACH IOT STARTUPS ARE LAYER STACKED IOT IS PRETTY HOT RIGHT NOW DEMANDS A MULTI LAYERED IP APPROACH
- 4. Court Guidance RE: BILSKI ALICE V CLS “LET’S BE CLEAR IF ALL OF THESE CLAIMS ARE NOT PATENT ELIGIBLE THIS CASE IS THE DEATH OF HUNDREDS OF THOUSANDS OF PATENTS INCLUDING ALL BUSINESS METHOD, FINANCIAL SYSTEM AND SOFTWARE PATENTS…THERE HAS NEVER BEEN A CASE WHICH COULD DO MORE DAMAGE TO THE PATENT SYSTEM THAN THIS ONE”
- 5. IP Strategy TRADE SECRET TRADEMARKS DESIGN PATENTS COPYRIGHTS UTILITY PATENTS OPEN SOURCE
- 6. Detectability Interface / Application Only some of this stack is Data Analytics Cloud Sensor Sensor Control Sensor visible to the public. Triage what you think is possible to detect.
- 7. Trademarks WORD MARKS PHYSICAL SHAPES DIGITAL IMAGES FORMED BY SOFTWARE
- 8. Design Patents ORNAMENTAL APPEARANCE ONLY PROTECTS: 1) SHAPE OR CONFIGURATION OF ARTICLE 2) PORTION OF THE ARTICLE 3) ORNAMENTATION, IMPRESSION, PRINT OR PICTURE APPLIED TO ARTICLE 4) (COMBINATION OF ( 1 , 2) OR ( 3 )
- 9. Trademark/Design Patent DUAL COMBINATION IS EFFECTIVE DESIGN PATENTS PREVENTS MAKING, SELLING OR USING TRADEMARKS CAUSES CONFUSION AS TO THE BRAND/SOURCE
- 10. One very good combo Copyright Design Patents Trademark Design Protection begins: Immediately when expressing design in tangible form When issued Upon use in commerce Advantage Immediate Protection Prohibits others use of design regardless of how they arrived at it Immediate Protection Comparison Doesn’t protect against independent reverse engineering Protects against independent reverse engineering Protects against use of design as a trademark Infringement Prove offender had access + substantial similarity If the design of the article is similar, that’s all that’s needed If likely to cause confusion
- 11. Mobile Crossing WPX Mobile Crossing Founded 2004 Serviced the consumer electronics and multiple vertical markets.
- 12. Sample drawing from Design Patent Design Patent
- 16. Apple v Samsung
- 18. Another peek.
- 19. Doppelganger Effect ringblingz Ringly — Jewelry blinks and vibrates based on social media content — Jewelry blinks and vibrates based on social media content
- 20. Doppelganger Effect Owlet Care Sproutling
- 21. Doppelganger Effect Calvin Chu Calvin Chu
- 22. Calvin Chu Chief Operating Officer Red Balloon Security Thank you.