Download to read offline
Uploaded byCatherine Heeg
Social Marketing Integration & Influence --Time-saving Secrets
The document discusses the importance of social marketing integration and the use of social media by 93% of marketers for business purposes. It emphasizes the necessity of measuring and monitoring social media performance, with various tools and strategies recommended for repurposing content across platforms. Additionally, it highlights key statistics about leisure travelers' online research behaviors and suggests methods for integrating social media effectively.
More Related Content
Similar to Social Marketing Integration & Influence --Time-saving Secrets
Social Marketing Integration & Influence --Time-saving Secrets
- 1. Social Marketing Integration& Influence – Time Saving Secrets NTA Travel Exchange 2014 Los Angeles Catherine Heeg Customized Management Solutions NOTE: This has been shortened for the on-line audience.
- 2. 93% of marketers us socialmedia for business Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra Customized Management Solutions
- 3. Did you know? CustomizedManagement Solutions
- 4. Today Key Words Repurpose and Save CustomizedManagement Solutions Measure and Monitor
- 5. Fact or Fib? 65% ofleisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT) Fact Fib Customized Management Solutions .
- 6. Key Word Tools •NEW! Google Keyword Planner – ad words Customized Management Solutions
- 7.
- 8. Google AdWords KeyWord Planner Customized Management Solutions
- 9. Where are adsseen? www.adwords.google.com/ Customized Management Solutions
- 10. Facebook ads Customized ManagementSolutions
- 11. YOUR Key Words •Write down your top 3 key words • Compare and contrast with your tablemates Customized Management Solutions
- 12.
- 13.
- 14. Speak your Message FreeDigitalPhotos.net CustomizedManagement Solutions
- 15.
- 16. Power of Powerpoint Source:SlideShare option in LinkedIn PowerPoint Broadcast Slide Show Customized Management Solutions
- 17.
- 18. Photo Show Customized ManagementSolutions
- 19.
- 20. Your Future Use CustomizedManagement Solutions
- 21.
- 22.
- 23.
- 24.
- 25. Blog to Facebook CustomizedManagement Solutions
- 26. Pinterest to Facebook CustomizedManagement Solutions
- 27. Bonus Tactics Customized ManagementSolutions
- 28.
- 29. NEW! Embed Facebook Postsinto Blog Customized Management Solutions
- 30. Links: Complete theCircle • • • • • Customize links Twitter Pinterest - verify Blog Google + Customized Management Solutions
- 31.
- 32. Measure & monitor 96%measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.) Customized Management Solutions
- 33. Measure & monitor Reach Referral Engage Sentiment CustomizedManagement Solutions Voice
- 34. Listen & Monitor Analytics 3rdParty Survey Customized Management Solutions
- 35. Page Insights Customized ManagementSolutions
- 36.
- 37. Tools of theTrade Customized Management Solutions
- 38. Poll Question Which Toolsdo you use? Survey Monkey Page Insights Customized Management Solutions
- 39.
- 40. Plan for thefuture… Customized Management Solutions
- 41. Get this here… Love this?Leave your card and I’ll send it to you! Customized Management Solutions
- 42.
- 43. Knowledge without Actionis like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg