This document provides 31 strategies for creating video content to promote travel and tourism businesses, including interviewing industry professionals, showcasing local activities and sights, capturing food and decor, giving tours of facilities, documenting local events, adding captions and calls to action, and combining video with photos. It also offers tips to keep videos short and simple, use a tripod and microphone, check backgrounds and lighting, and avoid unprofessional or personal content.

1. Video Interviews with...
1. Ship’s captain
2. Resort or ship staff
3. Hotel sales staff
4. Trade show suppliers
5. Conference speakers
6. Your favorite BDM or supplier
7. Clients on your group tour
Go Local with Video
8. Galley tour on a cruise
9. Bridge Tour
10. Hotel kitchen tour
11. Cooking classes
12. Unique viewpoints
13. Quirky scenes & signage
14. Unique activities
Zip-lining
Cycling, hiking, rafting
Action shots
15. Food
16. Table décor
17. Resort tour
18. Ship Inspection
19. Local events and festivals
What to do next
20. Add captions, transitions and
music
21. Include your contact info
22. Add a Call to Action button or
text
23. Combine still photos and video
Advanced Strategies
24. Use micro-video to captivate in
short segments
25. Use live streaming video
26. Encourage questions and
engagement
Social Marketing Strategies
for Travel and Tourism
Catherine J. Heeg
International Speaker & Trainer
Phone: 403.726.0171
catherine.heeg@cmsspeaking.com
www.cmsspeaking.com
31 Video
Content
Strategies
PRO TIPS...
27. Keep it short and simple. 30-60 Seconds!
28. Remember micro videos are
only 6 or 15 seconds
29. Check the background setting for a
professional look.
30. Use a tri-pod and microphone
31. Check the lighting and background noise
TRY TO AVOID...
• Video of you and your family
• Any shots of yourself you want
your grandmother to see