This document provides 9 key tactics for avoiding social media missteps. It recommends updating cover photos and banner images across social media profiles and marketing materials. It also suggests studying popular posts with your audience and listening to your audience, suppliers, and competition. Regular posting, optimizing with keywords, marketing social profiles, and customizing all profile aspects are also covered as tactics.

1. 9 Key Tactics to Avoid Social Media
Missteps
 Have FUN and be social
 Update your cover photos to reflect what you’re selling now
o Facebook Cover Photo
o Twitter Image and background
o LinkedIn Company profile banner image
o Google+ business page banner
o Add a Pinterest board and place it first in your line-up of boards
o Use a banner image on your next e-mail blast
o Change your images on your blog banner
 Study and monitor which posts are popular with your audience.
o Replicate them
 Listen to your audience, your suppliers and your competition
 Post regularly
 Optimize with key words in:
o The About section on your Facebook page
o Tags and categories on your blog
o The Excerpts section on your blog
o Your Twitter bio
o Descriptions on each item you Pin to your Pinterest boards
o Your website
 Market your social sites and integrate with your traditional marketing
strategy
 Consider social contests and ads
 Customize all aspects of your profiles
o Facebook About section
o Facebook custom URL (vanity URL)
o LinkedIn Summary, Experience, Websites, address
o Google+ business page About section
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
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