1. The document outlines Mahindra & Mahindra's Integrated Water Management Program in Madhya Pradesh, India. 2. The program uses a "ridge to valley" watershed development approach to restore ecological balance through soil and water conservation activities, increase productivity, and develop livelihoods. 3. Key activities include constructing water harvesting structures like stop dams and farm ponds, planting forests and horticulture, micro-irrigation, and forming self-help groups; over 26,000 hectares and 12,000 households have benefitted so far.

1. 1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.
Integrated Water Management Program
Automotive & Farm Equipment Sector
Harshvardhan Nawathe
Head CSR & Ethics
23rd July, 2016

2. 2
 Water is a valuable and depleting resource
 Agriculture is dependent on water
 Govt. of MP was open to PPPs for an IWMP
Why Watershed?

3. 3
Promise Statement
Be a Top 10
Global
Automotive
Brand
Automotive Sector
Delivering
Farm Tech
Prosperity
Farm Equipment Sector
Be among the
50 Most
Admired Global
Brands
Mahindra Group

4. 4
Core Values
ACCEPTING
NO LIMITS
ALTERNATIVE
THINKING
DRIVING
POSITIVE
CHANGE
BRAND PILLARS
CORE PURPOSE
CORE VALUES
Professionalism │Good Corporate Citizenship
Customer First │ Quality Focus │ Dignity of the Individual

5. 5
To restore the ecological balance by harnessing,
conserving and developing degraded natural resources
such as soil, vegetative cover and water.
Objective
Ridge to Valley Approach

6. 6
Approach
 Core Work
 Soil and Water conservation
 Productivity Enhancement
 SHG Formation and Livelihood Development
 Capacity Building of Stakeholders
 Integrated Village Development Work
 Micro Irrigation
 Health and Sanitation
 Drudgery Reduction
 Repair of Structures and use of Renewable Energy

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Project Details
Parameters Damoh Hata Bhopal Total
Project Area (Ha) 9,660 4,815 12,140 26,615
Villages 32 13 38 83
Population 17,547 6,884 32,000 56,431
Households 4,219 1,613 7,066 12,898
Micro Watersheds 17 5 23 45
Parameters Quantity (Meters)
Moisture Intake
on area (Ha)
Farm Bunds 3,08,235 1,762
Continuous Contour
Trenches (CCT)
67,258 46
Grand Total 3,09,997 1,808
In-situ Moisture Conservation

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Forest & Horticulture Plantation
 141.14 ha under Horticulture Plantation (Mango, Guava & Lemon)
 42.43 Ha of area under forest species based plantation
 Increased grass cover of stylo hemata on farm bunds and farm ponds
Increasing Green Cover for Soil & Water Conservation

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Water Resource Development
Parameters Numbers Volume (M3)
Irrigation
Potential
(Ha)
Stop Dam 89 11,85,662 1,380
Earthen Dam 25 3,25,728 397
Farm Pond 112 3,29,829 180
De-siltation & Repairing
of existing water bodies
17 1,42,880 75
Grand Total 13,63,179 2,032
Harvesting Capacity 13.63 Lakh liter
Increased Irrigation Potential 2032 ha

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Water Conservation
All Stop Dam structures are
planned in a series and capacity
of structures have been
increased by additional storage
measures like deepening and
widening of nala and increasing
temporary height by addition of
bags filled with soil

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Productivity Enhancement
 Increased irrigation avenues and wasteland cultivation
 Traditional seed replacement with improved varieties and POPs
 Promotion of commercial vegetables and a third crop (Zayad)
 More than 5300 farmers have enhanced their farm productivity

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Impact
 Conversion of 2032 ha of rain fed area to irrigated land by increased water
harvesting infrastructure.
 Seed replacement over 5478 Ha for Wheat, Paddy, Maize & Pulses as a
result of increased water availability.
 Micro-irrigation infrastructure promoted over 259 ha for efficient water
use.
 Productivity enhanced of Rabi crop for Wheat, from 12 qt/ha to 17 qt/ha
and Kharif crop for Paddy, from 7 qt/ha to 10 qt/ha, a step towards food
security.
 Commercial vegetable farming over 790 ha and third crop cultivation
over 425 ha, bringing economic security for the local community.

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IRRIGATION

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SANITATION

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CATTLE MANGER

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AZOLA CULTIVATION

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DAIRY

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BIO GAS

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FERTILIZER

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GRAMEEN FRIDGE

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WATER WHEEL

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VEGETABLE PATCH

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SELF HELP GROUPS

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SELF HELP GROUPS

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SELF HELP GROUPS

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