This document provides tips on how to stand out as a marketing employee in a growing market. It recommends focusing on developing in-demand skills like social media, video, mobile and analytics. Tools are listed to help expand skills in SEO, social media, analytics and data visualization. The importance of integrating channels and identifying growth areas like video, mobile and paid social is stressed. Developing the right attitude and personal branding on LinkedIn and other sites is also advised to help promotion and hiring. The document ends by suggesting actions like a SWOT analysis and online presence evaluation to improve job prospects.

1. How to be a stand out
marketing employee

2. The Marketing Market Place!
GOOD NEWS!
• Recruitment market in Brand Engagement is growing - increased demand for talent
• 80% of companies plan to increase their digital marketing budgets
HOWEVER…
• This also results in more openings, and more movement in general
• There will be new roles created, and opportunities for promotion in your current
company
SO…
How can you stand out to both current and potential new
employers in such a buoyant market?

3. What do we know?!

4. What do we know?!
Over £4,000,000 of salaries
filled this year so far

5. STAND
OUT
SKILL SET ATTITUDE
PERSONAL
MARKETING

6. ATTITUDE: How promotions and hiring work

7. ATTITUDE: How promotions and hiring work

8. ATTITUDE: How promotions and hiring work

9. ATTITUDE: How promotions and hiring work

10. How are you perceived
as a marketer?

12. It’s important to justify
your value

13. SKILL SET: Importance of Metrics
ROI
Measure it for your marketing campaigns
Measure it for yourself as an
employee

14. GeoRanker
Microsite Master
Sistrix
BrightEdge
Marketing Samurai
GetStat
SEO Diver
ZoomRank
Rank Tracker
SERPFox
Tiny Rocket Lab
Rankinity
Web CEO
SERPBook
CognativeSEO
Ezee Rank Tracker
SERPWoo
SpyRanks
GinzaMetrics
AlloRank
Colibri.OI
SerpScan
SKILL SET: What tools can you train up on?
SEO and Social Media
BuzzSumo
Hubspot
Rio SEO
Conductor
SEMrush
Search Metrics
AuthorityLabs
Raven Tools
Spy Fu
ProSEOTools
Moz
Advanced Web Ranking
SEO PowerSuite
Whitespark
SERPs.com
Positionly
RankRanger
MYSEOTool
SheerSEO
Web Position
SEO Rank Monitor
Analytics SEO
EZ Website Monitoring
Fresh Web Explorer
SERP Mojo
Iconosquare
Curalate
Sprout Social
Brandwatch
Woobox
North Social
Hootsuite
Twitter Feed
Followerwonk
Peek Analytics
Simply Measured
Social Mention
ViralTag
Piquora
Tailwind
Pin Alerts
ViralWoot
Big Data, Mobile, Marketing
KeenIO
MixPanel
SmilarWeb
Voodoo Alerts
Lucky Orange
Optimizely
Crazy Egg
Megalytic
Cyfe All-In-One Dashboard
Tableau Software
IBM Watson Analytics
Core Programs
Kiss Metrics
Google Analytics
Webmaster Tools
Omniture

15. SKILL SET: The importance of integration
“The application of consistent brand messaging across both
traditional and non-traditional marketing channels and using
different promotional methods to reinforce each other.”
Agencies are no longer able to silo their way of thinking
Case study:

16. SKILL SET: Identifying growth areas
Video
• By 2017, video will account for 69% of all
consumer internet traffic
• YouTube receives more than one billion
unique visitors every month – that's more than
any other channel, apart from Facebook
• 1 in 3 Britons view at least one online video a
week

17. SKILL SET: Identifying growth areas
Mobile Advertising
• US mobile ad spend will reach nearly $42
billion in 2018, rising by a compound
annual growth rate (CAGR) of 43% from 2013
• Mobile display ads, including banners, rich media,
and sponsorships, will overtake desktop display-
related spending even earlier, in 2017
• A tenth of all video plays happen on mobiles
and tablets

18. SKILL SET: Identifying growth areas
Paid Social
• By 2017, social ad spending will reach nearly $36 billion,
representing 16% of all digital ad spending globally
• Facebook is dominating the paid social advertising landscape
globally
• Twitter is also gaining share, expected to take 8.8%of global
social network ad spending, up from 7.1% share in 2014
• LinkedIn will make $900 million in advertising this year,
but its share of global social ad spend will dip to 3.8%, down
from 4.2% last year

19. SKILL SET: In House Vs Agency
Key differences
• Breadth vs Depth
• Career progression
• Money
• Control
• Team
Skills
• New business
• Managing an agency
• Juggling multiple clients

20. PERSONAL MARKETING
1. Content – Be different
4. Build your network – referrals, recommendations
etc
3. Sort out your personal SEO
2. Presentation and branding

21. PERSONAL MARKETING: LinkedIn
• LinkedIn has 187,000,000
members in 200 territories – with 2
members signing up every second
• There are over 1,000,000
LinkedIn groups
• There are currently more than
2,600,000 company pages on
LinkedIn

22. PERSONAL MARKETING: The Google Family
• Google
• Google+
• YouTube
• Blogger

23. ACTION POINTS
So how can we improve?
SWOT analysis – identify areas in which you need additional support
Strengths Weaknesses
Opportunities Threats

24. ACTION POINTS
• Training courses – covers skill set
AND attitude
• Evaluate your online presence
• Planning for the future

26. AlexL@Reuben-Sinclair.com
@AlexLewingtonPR
• Career advice
• Interview training
• Job market insights
• CV templates
• Salary guides
• Salary negotiations
• And of course…marketing
jobs
AlexR@Reuben-Sinclair.com
@AlexMRobbo
THANK YOU

27. • http://adage.com/article/digital/80-companies-increase-digital-
marketing-budgets/296814/
• http://uk.businessinsider.com/mobile-video-is-the-growth-area-2014-
10?r=US&IR=T
• http://www.youtube.com/yt/press/en-GB/statistics.html
• http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-
Worldwide-2016-51-of-Digital-Market/1012299
• http://uk.businessinsider.com/mobile-is-growing-faster-than-all-other-
ad-formats-2014-10?r=US&IR=T
• http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-
2368-Billion-Worldwide-2015/1012357#sthash.0lc3lpon.dpuf
REFERFENCES