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e-Global 合作海外媒體(簡版)
易世界網際傳媒 2019 V31
媒體列表
媒體列表
媒體列表
媒體列表
媒體列表
媒體列表
媒體列表
大型專案SHOWCASE
2013 長榮航空-品牌活動
(奧美委託國際媒體採購,活動網站+廣告)
2013 陸委會-服貿海外宣傳計畫
(約180萬,廣告+廣編稿)
2014 交通部觀光局-歐洲地區廣宣
(全年超過1700萬,廣告+活動網站+觀光局研討會)
2015 長榮航空-北美航線廣宣(美國+東南亞)
2015-17 阿聯酋航空-台灣廣宣
2017 高雄市新聞局 – 國際媒體行銷(日韓為主)
2018 生策會-國際科技醫療展(全球新聞稿,歐美亞醫療專業網站)
重點媒體介紹
BUSINESS WIRE
全球新聞稿發布服務
Business Wire 新聞稿發布服務
• 依照選擇地區與產業類別報價
• 選擇全球區域,加贈10個會展媒體
• 免費翻譯11國語言(依照所選地區)
– English to Full text Arabic, French, German, Portuguese, Spanish,
simplified-PRC Chinese, traditional Chinese, Japanese and Korean
translations as well as Italian and Dutch summary translations
• 基本價格:一篇新聞稿,400個英文字+一個logo
– 一個連結算一個英文字
– 額外每100字另計與第一個影片或圖片價格另計
• 另提供網路新聞報告,社交媒體報告(英文Twitter為主)
股神巴菲特旗下的新聞稿發布服務
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https://finance.yahoo.com/news/medtex-foresee-next-wave-
healthcare-130300970.html
https://www.afp.com/en/news/1312/medtex-foresee-
next-wave-healthcare-revolution-201809170050021
https://www.jiji.com/jc/article?k=20180918005487&g=bw
社交媒體報告(英文twitter為主)
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TripAdvisor – 全球最大旅遊社群
• 全球最大旅遊社群網站,擁有45個國家分站,支援28種語言
• 透過TripAdvisor將能有效了解使用者的行為記錄,例如:使用者在特定期間,瀏覽
過的旅遊國家、景點、旅館及餐廳…等
• TripAdvisor的用戶能產生更多有效的旅遊打卡與評論(非單純分享給朋友,人工審查
翻譯評論,評論只與旅遊相關),累積我們在地可延續的數位資產!
• TripAdvisor
• 能精準地區人群的旅遊意向
• 累積數位資產,持續影響
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Source: comScore July 2016
拉丁美洲
12m
歐洲
55.5
m
中東&非洲
4.3m
亞太地區
25.1
m
北美洲
- Web
35.7m
北美洲
- Mobile
78.3m
歐洲
- Mobile
66.9m
旗下擁有個媒體品牌
23
樂於分享
旅行途中
計劃&預訂
TripAdvisor
激發靈感
評論分享 資料搜尋
60-70%
旅程展開
訂購
尋求旅遊靈感
30-40%
整個過程
超過三十天
旅遊並不只是買機票訂酒店…
Action
Planning影響
 廣告主應掌握traveler 80% planning的時間 
用戶的最終旅遊決定
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47%
使用Tripadvisor,
最後改變了改變旅遊
最終目的地
短途變長途
3%
改變旅遊
最終目的地
44%
行程不變
53%
TripAdvisor影響超過四成在互聯網的旅遊產品最終購買決定
Source: OTA partner ROI report UK - TripAdvisor Travel Trends Survey – 1,200 respondents
TripAdvisor對於消費者的行為影響
全球旅遊者對台灣的關注度分析
台灣對於出國旅遊的各國關注度分析
98%
全球98%的用戶喜歡
線上上進行搜索、研
究, 線上評論會影響
他們的旅行決定
76%
全球76%的用戶認為
“TripAdvisor”是他們
在做旅行功課和尋求旅行
靈感的時候最常用的一個
線上工具
21%
相較於其他UGC類旅
行網站,TA的線上評
論對於用戶的旅行行
為影響力高出21個百
分點
線上評論正在改變人們的旅行偏好
Source: TripBarometer by Tripadivisor 2014
數字解讀—旅遊最前端影響者
全球領導線上訂房網
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全球最大線上機票訂房集團
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真正金字塔頂端人群
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iPad App (available in the Apple App Store)
HTSI iPad App latest usage stats.
> Over 120,000 downloads to date
> 34,231 unique users per month
> Average of 33.37 Ad impressions per user, per month
Geo split per users:
> UK: 27%
> Americas: 22%
> CEMEA 34%
> APAC 15%
因應這群高階的高收入人群, FT 提供了另一個以
Lifestyle 作為出發點的內容網站, 提供不一樣高
度與品味的內容
It also features searchable content for more than 60 back issues
of How to Spend it and the Gift Guide (over 600 inspired ideas
for him and for her with a new gift posted every day of the year)
-- all absolutely free.
The new HTML5 site is far more flexible and works on both the iPad and
iPhone, as well as the devices of other manufacturers. The existing native
iPad app remains available from the app store.
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真正金字塔頂端人群
Traffic and
User Demography
41.9 Million
Monthly Impressions
1.9 Million
Daily Traffic
7.6 Million
Monthly UUs
2.7 Million
Registered Users
Sources: MillWard Brown 2017
High Income
Avg. Monthly Income – RMB 79,000
Avg. Household Asset – RMB 5.84 Million
High Influence
25% Director or above
57% Business Decision Makers
High Mobile Consumption
92% Use mobile platforms for daily duties
Highly Educated
85% College Graduates or above
44% Master Degree or above
Active Investors & Quality Lifestyle
68% are active investors in property market
6.4% have overseas properties
29% are considering for investing in overseas
properties in 3 years
52% have more than 5 business trips per year
Career Development
64% have overseas study experience
70% plan to have further education
34% would like to have further
education overseas
M
85%
F 15%
Avg. Age
38 yr. oldBeijing
Shanghai
Guangzhou
Other
Provinces
Cross-Platforms
Data from 2017
iOS
7.2 M Monthly Imp.
1.24 M downloads
Android
12.5 M Monthly Imp.
1.86 M downloads
PC
9.2 M Monthly Imp.
Penetration in China
In May 2017, FTC ranked 1st in traffic among Business Info Websites on IUserTracker with 50% more daily traffic than Caixin (2nd)
Leading International Title in China
Figures by *iResearch.com.cn as of Nov
2017:
• FTChinese.com ranked 19th in Overall
Financial Websites (including all trading,
news and information sites)
• Other Key International Titles ranked 41st
or below (Reuters China, Forbes China,
Chinese WSJ etc.)
• Result shows a great success of
FTChinese.com in hitting the local market
comparing to other titles Source: iresearch.com.cn (As of Nov 2017)
Leading International Title in China
Reuters Chinese Version
Forbes China
Wall Street Journal Chinese Version
Source: iresearch.com.cn (As of Nov 2017)
Our Social Presence
⚫ 1.52 Million Weibo Followers
⚫ 480k WeChat Followers
⚫ 960k Flipboard Followers
⚫ Media Partnership iQIYI and
other media platforms
Lux Avenue – gateway to the Chinese wealthy consumers
“樂尚街” or Lux Avenue offers readers profiles and
stories about the luxury industry, highlights new
trends in luxury products and provides a window into
an international designer lifestyle.
“China’s rapid economic growth and rising interest in
and consumption of luxury goods, particularly among
the business elite and aspiring middle class, means
that it’s an ideal time to launch this new section on
FTChinese.com. Through Lux Avenue, we will
leverage the Financial Times’ global resources and
award-winning glossy ‘How To Spend It’ magazine to
bring our readers and clients insightful, high quality
content and access to rising trends and leading
personalities in the luxury lifestyle sector,” said
Angela Mackay, managing director, Asia Pacific,
Financial Times.
Advertising Positions
FTChinese.com offers an extensive range of
cutting-edge advertising formats, and our
experienced teams can help you get maximum
impact from them.
The FTChinese conforms to the Internet
Advertising Bureau guidelines on ad unit sizes,
offering standard sizes for Leaderboards 728x90,
MPUs 300x250 and half-page units 300x600*.
We also offer Super Leaderboard 969x90 that
expands to 969x400*, Banner under articles
590x90 as well as a Ribbon ad 336x60.
Impactful options
Floating ad:
Samsung
Intro Ad: Bank of
Communications
Crazy Ad: A. Lange &
Sohne
Homepage Takeover:
Dunhill
Homepage impactful ad
format rates available on
request
FTChinese.com also offers Impactful ad
formats on Homepage such as
Homepage Roadblock/ takeover,
Intro Ad + Landing Ad, Floating Ad
*3rd party ad serving is required for
expandable, video or other rich media format.
News alert
Daily / Weekly Email Sponsorship
• Free delivery to ALL FTChinese registered users
• A summary of links to the highlighted articles of FTChinese every weekday morning
and Friday afternoon.
• Three MPU 300x250 positions in the Daily Email, two Banner 590x90 in the Weekly
Email
• More than 80k imps delivered for each ad unit.
Daily Email
Weekly Email
E-mail Marketing
Email List Rental
• Stand-alone email blast of advertisers message - eDM
• Delivery rate: over 95%; Open rate: over 20%
• Filtering available: Business Position, Area of Responsibility, Industry and
Province
• GROSS Cost: US$250 per 1,000 names
(10% loading is required for every 1 additional category of filtering)
Minimum buy:
- US$20,000 for eDM only
- US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in
online ads plus min value of US$7,000 in eDM, or vice versa)
全球最大新聞集團
• 亞洲第一國際新聞品牌
• BBC使用者族群為在旅遊和酒店入住次數較其它媒體使用者來得高
• BBC為目前全球最受歡迎的新聞網站之一(http://www.bloghug.com/news-
websites/)
• 本次將針對鎖定國家/城市(新加坡、馬來西亞、泰國、越南、印度、澳洲及紐西蘭
)在BBC首頁、新聞及旅遊頁面…等版面曝光,透過影音版位吸引旅客來臺旅遊,爭
取將臺灣列為主要旅遊目的地。
• 以對目標族群曝光為主
• 海外自由行旅客
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新加坡報業控股
90
新加坡的數位環境現況A snapshot of the country’s key digital statistical indicators
Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence
(Jan 2016)
FIGURE REPRESENTS TOTAL
NATIONAL
POPULATION, INCLUDING
CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE
CONNECTIONS
FIGURE BASED ON ACTIVE USER
ACCOUNTS , NOT UNIQUE
INDIVIDUALS
FIGURE REPRESENTS
MOBILE
SUBSCRIPTIONS, NOT
UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS , NOT UNIQUE INDIVIDUALS
91
數位環境成長趨勢Growth trends for the country’s key digital statistical indicators
Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence
(Jan 2016)
92
網路使用現況based on reported active internet user data, and user-claimed mobile internet use
Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4
2015 survey; data has been rebased to show national penetration (Jan 2016)
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94
THE STRAITS TIMES
Digital presence of
the national paper
keeping its finger
on the pulse for
readers in
Singapore and
across the globe
Providing insight for
PMEBs & the
financially savvy
with updates on
the latest in the
corporate world
and in luxury living
Malay national
daily which speaks
to the needs and
interests of the
Malay community
Providing news &
insights on
Singapore, the
region, with a
specialty in
objective news on
China
Popular evening
daily delivering the
hottest news
scoops & juiciest
entertainment
news to the
community
數位媒體新聞報紙媒體同時經營網路媒體
A household name
for its juicy scoops,
latest
entertainment
news and
comprehensive
sports journalism
THE BUSINESS TIMES BERITA HARIAN ZAOBAO WANBAO THE NEW PAPER
Source: AT Internet, website, 3-month average, Jun 2016
Unique web
browsers
7.1M
Pages
viewed
34.1M
Time spent 08:15
Facebook 863K
Unique web
browsers
637K
Pages
viewed
3.0M
Time spent 08:24
Facebook 72K
Unique web
browsers
99K
Pages
viewed
395K
Time spent 07:00
Facebook 39K
Unique web
browsers
6.4M
Pages
viewed
153M
Time spent 20:55
Facebook 87K
Unique web
browsers
157K
Pages
viewed
1.3M
Time spent 07:30
Facebook 139K
Unique web
browsers
1.4M
Pages
viewed
4.2M
Time spent 07:03
Facebook 319K
95
Where readers get
their news &
lifestyle fix via
various sources
from across the
web
Eyes & ears on the
ground, where
people in the
community can get
their voices out to a
wide audience
The video site of SPH,
creating original
lifestyle &
entertainment clips
and curating the
latest news & lifestyle
videos to watch
Bilingual site offering
the latest news and
info-tainment for
web-savvy users who
want to be engaged
and involved with the
news they read
數位媒體只有數位網站
ASIAONE STOMP RAZORTV OMY
Unique web
browsers
3.3M
Pages viewed 28.3M
Time spent 08:45
Facebook 124K
Unique web
browsers
2.6M
Pages viewed 58.5M
Time spent 06:52
Facebook 489K
Unique web
browsers
1.0M
Pages viewed 2.8M
Time spent 06:18
Facebook 22K
Unique web
browsers
357K
Pages viewed 3.7M
Time spent 07:43
Facebook 43K
Source: AT Internet, website, 3-month average, Jun 2016
96
HER WORLD PLUS
The authoritative
voice on fashion
and beauty online
extension of Her
World
Empowering young
Singaporean
women with what is
trending, Cleo
engages readers
on an intimate
level
Singapore’s
authority on
forward thinking
fashion and beauty
that also combines
art, design and pop
culture
Shape covers all
aspects of leading
a well-balanced
life, focusing on
health, fitness,
nutrition, wellness
and beauty
The solution to
working
professional
women for tips on
juggling work and
home
數位產品雜誌媒體的數位內容
Singapore’s
leading and most
established décor
magazine that
prides itself in
making stylish living
easy
CLEO FEMALE MAG SHAPE SIMPLY HER HOME & DECOR
Unique web
browsers
470K
Pages
viewed
1M
Facebook 43,936
Unique
web
browsers
45K
Pages
viewed
100K
Facebook 27,735
Unique
web
browsers
40K
Pages
viewed
75K
Facebook 6,066
Unique web
browsers
28K
Pages
viewed
60K
Facebook 16,636
Unique web
browsers
85K
Pages
viewed
150K
Facebook
11,328
Unique
web
browsers
70K
Pages
viewed
430K
Facebook
29,076
Source: Google Analytics, SPH Magazines
9797
The Straits Times新加坡最大最廣最有影響力的新聞網站
Free access to breaking news from Singapore’s No.1 Newspaper, providing authoritative coverage of local and international news as it
happens
Source: AT Internet, 3 month rolling average, June
34.1 million
Average Monthly Page
views
7.1 million
Average Unique Browser
8:15min
Average TimeSpent
用戶分析
Who are the readers of Straits Times
Source: Nielsen Media Index 2015
49% 51%
MEN WOMEN
91%
of Straits Times readers
lives in 4-room home or
bigger
DWELLING TYPE
57%
of Straits Times reader
are PMEBs
OCCUPATION
57%
of Straits Times readers
are between the age of
25 to 44 years old
AGE GROUP
50%
of Straits Times readers
have University degree
EDUCATION
STRAITSTI
MES
9999
STRAITS TIMES
MOBILE APP
The new ST smartphone app covers both iPhones and Android smartphones while the new
ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and
PDF formats, with free breaking news; while the Android edition offers ST in the native version
only, with free breaking news.
“The standalone apps for iPhone and iPad can be downloaded from the iTunes
Store, while the Android app is available in Google Play.”
16.83 million
MonthlyPageviews
139,026
MonthlyUniqueBrowser
04:43 min
Averagetimespentpervisit
496,228
CumulativeDownloads
iPhone
8.19
million
MonthlyPageviews
60,203
MonthlyUniqueBrowser
04:53 min
Averagetimespentpervisit
454,874
CumulativeDownloads
Android
Source: AT Internet, 3-months rolling average June 2016.
100100
The Business Times
新加坡唯一的財金日報
Apart from in-depth corporate news and incisive commentaries, The Business Times carries lifestyle stories on a wide range of topics
including food, travel, motoring, art and collection, for the well-heeled
Source: AT Internet, 3 month rolling average, June
3.0 million
Average Monthly Page
views
637,485
Average Unique Browser
08:24min
Average TimeSpent
用戶分析
Who are the readers of Business Times
Source: Nielsen Media Index 2015
55% 45%
MEN WOMEN
95%
of Business Times
readers lives in 4-room
home or bigger
DWELLING TYPE
68%
of Business Times reader
are PMEBs
OCCUPATION
55%
of Business Times
readers are between the
age of 25 to 44 years old
AGE GROUP
66%
of Business Times
readers have University
degree
EDUCATION
BUSINESSTIM
ES
102102
BUSINESS TIMES
MOBILE APP
The Business Times App features the Print Edition, Breaking News and the PDF
Edition.
“The standalone apps for iPhone and iPad can be downloaded from the iTunes
Store, while the Android app is available in Google Play.”
Source: AT Internet, 3-months rolling average June 2016.
898,408
MonthlyPageviews
15,881
MonthlyUniqueBrowser
03:40 min
Averagetimespentpervisit
124,484
CumulativeDownloads
iPhone
530,363
MonthlyPageviews
6,724
MonthlyUniqueBrowser
03:38 min
Averagetimespentpervisit
40,156
CumulativeDownloads
Android
103103
AsiaOne - GROUP
Singapore's premier news and lifestyle content aggregator
The Main Gateway for most of our audience to access various sites, now features a revamped look and feel with content laid out
in an even more organised manner for reading.
Source: AT Internet, 3 month rolling average, June
08:45min
Averagetimespent
3.3 million
Uniquebrowser
28.3million
Monthlypageviews
Our ReadersWho are the readers of AsiaOne
Source: Nielsen Media Index 2015
51% 49%
MEN WOMEN
92%
of AsiaOne readers lives
in 4-room home or
bigger
DWELLING TYPE
55%
of AsiaOne reader are
PMEBs
OCCUPATION
63%
of AsiaOne readers are
between the age of 25 to
44 years old
AGE GROUP
58%
of AsiaOne readers have
University degree
EDUCATION
ASIAONE
105105
ASIAONE
MOBILE APP
Browse through the latest news and lifestyle content from over eight national newspapers -
which includes The Straits Times, The Business Times and The New Paper - as well as
numerous magazines and top-ranking websites all in one app.
Readers can also gain access to content from global and regional content partners such as
The Wall Street Journal, Nikkei Asian Review, Vulcan Post and more.
“Swipe through over 17 categories that include Asia and World news, Business,
Entertainment, Technology and more.”
Source: AT Internet, 3-months rolling average June 2015
6.2 million
MonthlyPageviews
36,290
MonthlyUniqueBrowser
05:52 min
Averagetimespentpervisit
177,163
CumulativeDownloads
iPhone
5.1
million
MonthlyPageviews
26,902
MonthlyUniqueBrowser
06:02 min
Averagetimespentpervisit
133,058
CumulativeDownloads
Android
2.56 million
Average Monthly Unique
Visitors
58.5 million
Average Monthly Page views
46%
Mal
e
54
%Fem
ale
Age
20-44 yrs 06:52min
Average TimeSpent
arePMEBs
53%
are Students
20%
Much of Stomp’s user-generated content finds its way onto print media such as The Straits Times, Shin Min Daily News and Lianhe Wanbao among
others
Singapore Seen is Stomp’s most popular news section. It features news from the ground – the heartbeat of Singapore, not found anywhere in
mainstream media. It also features Stomp’s large community - Stompers - in situations where they’ve become a force for good and for public service.
Source: AT Internet, 3 month rolling average June 2016
Source: Nielsen Media Index 2015
STOMP’S EXTENSIVE REACH AND
ACTIVE COMMUNITY
Stomp, Singapore's number one social networking and citizen media website
STOMP
STOMP’S SOCIAL MEDIA
CHANNELS AMPLIFY REACH
Stomp, Singapore's number one social networking and citizen media website
20.07 million
Monthly people Reach
478k Likes
0.5%growthinLikesmonthly
46%
Fem
ale
54
%Male
Age
25-34 yrs
Stomp’s Facebook page boasts more than three-quarters of a million eyeballs on page activity monthly. This
includes posts, posts to our Page by other people, and mentions. That’s a lot of eyeballs for your brand.
Source: Facebook Analytics June 2016
280k Page Views
13k ReactionsDaily
2.2k Comments Daily
3.4k SharesDaily
PurelyOrganicReach
STOMP
Razor TVReader’s habit across devices
Source: AT Internet, 3 month rolling average, June
arePMEBs
52%
1.0 million
Average UniqueBrowse
2.8 million
Average Monthly Page views
56
%
Mal
e
44
%
Fem
ale
Age
25-44
yrs
06:18min
Average TimeSpent
are Students
19%
RAZORTV
Zaobao.sg
the most-read Chinese newspaper in Singapore
arePMEBs
44%
899,529
Average UniqueBrowsers
10.1 million
Average Monthly Page views
58
%
Mal
e
42
%
Fem
ale
Age
20-44
yrs
22:15min
Average TimeSpent
are Millennial (18-34)
22%
Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in
Singapore, which similarly captures the highly-educated Chinese online audience.
ZAOBAO.
SG
Source: AT Internet, 3 month average, June 2016. Nielsen Media Index 2015
Our ReadersZaobao.sg readers are well educated, family oriented and effectively bilingual
58% 42%
MEN WOMEN
45%
of Zaobao.sg reader are
PMEBs
OCCUPATION
ZAOBAO.SG
80%
are proficient in
both English
and Mandarin
Source: AT Internet, 3 month average, June 2016 , Nielsen Media Index 2015
Effectively
Bilingual
HOUSEHOLD INCOME
$6,660
Median Income
59%
of Zaobao.sg readers
have children
FAMILY
21%
of Zaobao.sg readers lives in
Condo apartment or private
housing
DWELLING TYPE
59%
of Zaobao.sg readers
received tertiary
educatedand above
EDUCATION
74%
of Zaobao.sg
readers are
between the age of
25 to 54 years old
AGE GROUP
are Millennial
(18-34 years
old)
22
%
Zaobao.com
Reaching a high net-worth of Chinese audience
arePMEBs
69%
5.6 million
Average UniqueBrowse
142 million
Average Monthly Page views
81
%
Mal
e
20
%
Fem
ale
Age
20-54
yrs
20:51min
Average TimeSpent
are Students
2.2%
A highly-accessed Chinese news portal, providing news and insights that are targeted an the audience in China, HK and Macau
ZAOBAO.C
OM
Source: AT Internet, 3 month average, June 2016; iResearch 2015
OUR READERSWho are the readers of Zaobao.com
81% 19%
MEN WOMEN
47%
of Zaobao (CN) readers
earn RM8,000 and
above.
*Note: As at July 2015,
average income is
RMB4,200
PERSONAL INCOME
46%
of Zaobao (CN) readers
are PMEBs
OCCUPATION
70%
of Zaobao (CN) readers
are 30 years and above
AGE GROUP
74%
of Zaobao (CN) readers
received tertiary
educated and above
EDUCATION
Source: iReaarch, 2015
ZAOBAO.C
OM
Our ReadersHigh-end User Profile of Zaobao.com
ZAOBAO.C
OM
Source: iReaarch, 2015
Age
78% of
readers are 30
and above
Status
52% users take
part in business
decisions
36% of
readers have
travelled out
of China in the
past year
Trips
72% of readers
and/or their
families have the
intention to
pursue further
studies overseas
Study
Purpose
More than
70% of readers
read news to
keep abreast of
national and
international
affairs
$ Assets
63% of readers
own assets
above CNY 1 mn
 Time
pieces
22% of users
own luxury
watches above
CNY 40k
Cars
75% are car
owners; 20%
own more than 1
car
Motivations
68% are
optimistic about
their future
Expenditur
e
Main spending
categories are in
leisure/
entertainment
and electronics
Strong coverage in the affluent regions of China
Guangdong Province in China is the Highest
Coverage District of ZAOBAO.com黑龙江
吉林
辽宁
河北
山东
福建
江西
安徽
湖北
湖南
广东广西
上海
山西
内蒙古
陕西
宁夏
甘肃
青海
四川
贵州
云南
西藏
新疆
江苏
浙江
北京
天津
河南
重庆
UV(10000 ppl) PV(10000 ppl)
Guangdong 17.5 95
Shandong 10.4 60
Jiangsu 9.7 53
Zhejiang 7.8 45
Hebei 7.5 39
Fujian 7.2 44
Henan 7.1 35
Sichuan 6.9 41
Hunan 6.5 38
Hubei 5.7 28
UV≥150k
100k≤UV<150k
50k≤UV<100k
UV<50k
UV、PV of Provinces
Source: IResearch 2015
Zaobao.com READERS
ZAOBAO.C
OM
115115
BERITA HARIANSole Malay language website in Singapore
It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion.
Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure.
Source: AT Internet, 3 month rolling average, June
07:00min
Averagetimespent
98,658
Uniquebrowser
395,136
Monthlypageviews
{LATEST NEWS} {HALAL FOOD} {LANGUAGE & LITERATURE} {TRAVEL} {BUSINESS}
116
eNewsletter
Monthly eNewsletter Berita Harian
Reach more than 4,000 Berita Harian online subscribers
News are hand-picked by Berita Harian editors daily to
ensure readers get the most important news
eNewsletter are delivered into readers’ inboxes every
morning, Mon to Fri.
BERITA
HARIAN
malaysiakini – 馬國最大新聞媒體
• 當今大馬(馬來語:malaysiakini),是馬來西亞最大新聞媒體(目前在Alexa馬來
西亞所有網路媒體中排名第28名),提供中文、英文、馬來文及淡米爾文4種語系
,與馬來西亞大多數新聞媒體不同,malaysiakini不受其政府監管。
• 2018馬來西亞大選日的報導頁面,malaysiakini吸引超過 1700 萬人觀看。(馬來
西亞人口約3,200萬人)
TOP 6 WEB DOMAINS VISITED FROM DESKTOP & Mobile
ONLINE NEWS / INFORMATION PORTALS IN MALAYSIA
BERITA HARIAN
TOTAL Unique
Visitors
Source: comScore, APRIL 2018
3.57 mil
THE STAR 3.96 mil
SINAR HARIAN 3.40 mil
SAYS.COM 2.66 mil
MALAYSIAKINI
SITES
HARIAN METRO
4.21 mil
3.99 mil
Egmp all-media-2019_v31
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI ENGLISH
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
1,791,700
36,950,543
0 0 :0 8:11
5,667,199
93,358,498
00:05:06
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI MALAY
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
901,943
23,989,044
00 :09:18
4,0 46,271
112,917,533
00:07:40
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI CHINESE
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
2,191,373
26,708,494
00:04:32
391,454
8,526,896
0 0:08:14
MOBILE
MOBILE APP ANDROID
HOME PAGE + INSIDE PAGE
Source: Google Analytics, May 2018
Google Analytics, January 2018
Screen Views
English Malay Chinese
( 6.9 million )
( 9.6 million )
Active Use rs
( 1.6 million )
( 16 k )
( 8.4 k )
( 2.6 k )
56.7 Million
66 K
37.4 Million
23 K
11.0 Million
9.1 K
DEMOGRAPHIC (Desktop vs Mobile)
12% (D)
7% (M)
31% (D)
31% (M)
22% (D)
23% (M)
16% (D)
18% (M)
12% (D)
13% (M)
7% (D)
8% (M)
Source: Google Analytics, MAY 2018
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Male
AGE GROUP
Female
64.4% (D)
60.2% (M)
GENDER GROUP
More than 60% of the audience
is male readers 35.6% (D)
39.8% (M)
MGR Online – 泰國最大入口網站
Egmp all-media-2019_v31
Egmp all-media-2019_v31
Egmp all-media-2019_v31
期待與您一起開拓全世界
廣告服務聯絡方式
:et@egmp.com.tw
dw@egmp.com.tw
:02-2765-7438
:http://egmp.com.tw

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Egmp all-media-2019_v31

  • 15. 2017 高雄市新聞局 – 國際媒體行銷(日韓為主)
  • 19. Business Wire 新聞稿發布服務 • 依照選擇地區與產業類別報價 • 選擇全球區域,加贈10個會展媒體 • 免費翻譯11國語言(依照所選地區) – English to Full text Arabic, French, German, Portuguese, Spanish, simplified-PRC Chinese, traditional Chinese, Japanese and Korean translations as well as Italian and Dutch summary translations • 基本價格:一篇新聞稿,400個英文字+一個logo – 一個連結算一個英文字 – 額外每100字另計與第一個影片或圖片價格另計 • 另提供網路新聞報告,社交媒體報告(英文Twitter為主)
  • 31. • 全球最大旅遊社群網站,擁有45個國家分站,支援28種語言 • 透過TripAdvisor將能有效了解使用者的行為記錄,例如:使用者在特定期間,瀏覽 過的旅遊國家、景點、旅館及餐廳…等 • TripAdvisor的用戶能產生更多有效的旅遊打卡與評論(非單純分享給朋友,人工審查 翻譯評論,評論只與旅遊相關),累積我們在地可延續的數位資產! • TripAdvisor • 能精準地區人群的旅遊意向 • 累積數位資產,持續影響
  • 33. Source: comScore July 2016 拉丁美洲 12m 歐洲 55.5 m 中東&非洲 4.3m 亞太地區 25.1 m 北美洲 - Web 35.7m 北美洲 - Mobile 78.3m 歐洲 - Mobile 66.9m
  • 58. iPad App (available in the Apple App Store) HTSI iPad App latest usage stats. > Over 120,000 downloads to date > 34,231 unique users per month > Average of 33.37 Ad impressions per user, per month Geo split per users: > UK: 27% > Americas: 22% > CEMEA 34% > APAC 15% 因應這群高階的高收入人群, FT 提供了另一個以 Lifestyle 作為出發點的內容網站, 提供不一樣高 度與品味的內容 It also features searchable content for more than 60 back issues of How to Spend it and the Gift Guide (over 600 inspired ideas for him and for her with a new gift posted every day of the year) -- all absolutely free. The new HTML5 site is far more flexible and works on both the iPad and iPhone, as well as the devices of other manufacturers. The existing native iPad app remains available from the app store.
  • 61. Traffic and User Demography 41.9 Million Monthly Impressions 1.9 Million Daily Traffic 7.6 Million Monthly UUs 2.7 Million Registered Users Sources: MillWard Brown 2017 High Income Avg. Monthly Income – RMB 79,000 Avg. Household Asset – RMB 5.84 Million High Influence 25% Director or above 57% Business Decision Makers High Mobile Consumption 92% Use mobile platforms for daily duties Highly Educated 85% College Graduates or above 44% Master Degree or above Active Investors & Quality Lifestyle 68% are active investors in property market 6.4% have overseas properties 29% are considering for investing in overseas properties in 3 years 52% have more than 5 business trips per year Career Development 64% have overseas study experience 70% plan to have further education 34% would like to have further education overseas M 85% F 15% Avg. Age 38 yr. oldBeijing Shanghai Guangzhou Other Provinces
  • 62. Cross-Platforms Data from 2017 iOS 7.2 M Monthly Imp. 1.24 M downloads Android 12.5 M Monthly Imp. 1.86 M downloads PC 9.2 M Monthly Imp.
  • 63. Penetration in China In May 2017, FTC ranked 1st in traffic among Business Info Websites on IUserTracker with 50% more daily traffic than Caixin (2nd)
  • 64. Leading International Title in China Figures by *iResearch.com.cn as of Nov 2017: • FTChinese.com ranked 19th in Overall Financial Websites (including all trading, news and information sites) • Other Key International Titles ranked 41st or below (Reuters China, Forbes China, Chinese WSJ etc.) • Result shows a great success of FTChinese.com in hitting the local market comparing to other titles Source: iresearch.com.cn (As of Nov 2017)
  • 65. Leading International Title in China Reuters Chinese Version Forbes China Wall Street Journal Chinese Version Source: iresearch.com.cn (As of Nov 2017)
  • 66. Our Social Presence ⚫ 1.52 Million Weibo Followers ⚫ 480k WeChat Followers ⚫ 960k Flipboard Followers ⚫ Media Partnership iQIYI and other media platforms
  • 67. Lux Avenue – gateway to the Chinese wealthy consumers “樂尚街” or Lux Avenue offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle. “China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.
  • 68. Advertising Positions FTChinese.com offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them. The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*. We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60.
  • 69. Impactful options Floating ad: Samsung Intro Ad: Bank of Communications Crazy Ad: A. Lange & Sohne Homepage Takeover: Dunhill Homepage impactful ad format rates available on request FTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad *3rd party ad serving is required for expandable, video or other rich media format.
  • 70. News alert Daily / Weekly Email Sponsorship • Free delivery to ALL FTChinese registered users • A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon. • Three MPU 300x250 positions in the Daily Email, two Banner 590x90 in the Weekly Email • More than 80k imps delivered for each ad unit. Daily Email Weekly Email
  • 71. E-mail Marketing Email List Rental • Stand-alone email blast of advertisers message - eDM • Delivery rate: over 95%; Open rate: over 20% • Filtering available: Business Position, Area of Responsibility, Industry and Province • GROSS Cost: US$250 per 1,000 names (10% loading is required for every 1 additional category of filtering) Minimum buy: - US$20,000 for eDM only - US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)
  • 73. • 亞洲第一國際新聞品牌 • BBC使用者族群為在旅遊和酒店入住次數較其它媒體使用者來得高 • BBC為目前全球最受歡迎的新聞網站之一(http://www.bloghug.com/news- websites/) • 本次將針對鎖定國家/城市(新加坡、馬來西亞、泰國、越南、印度、澳洲及紐西蘭 )在BBC首頁、新聞及旅遊頁面…等版面曝光,透過影音版位吸引旅客來臺旅遊,爭 取將臺灣列為主要旅遊目的地。 • 以對目標族群曝光為主 • 海外自由行旅客
  • 90. 90 新加坡的數位環境現況A snapshot of the country’s key digital statistical indicators Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence (Jan 2016) FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS , NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS , NOT UNIQUE INDIVIDUALS
  • 91. 91 數位環境成長趨勢Growth trends for the country’s key digital statistical indicators Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence (Jan 2016)
  • 92. 92 網路使用現況based on reported active internet user data, and user-claimed mobile internet use Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration (Jan 2016)
  • 94. 94 THE STRAITS TIMES Digital presence of the national paper keeping its finger on the pulse for readers in Singapore and across the globe Providing insight for PMEBs & the financially savvy with updates on the latest in the corporate world and in luxury living Malay national daily which speaks to the needs and interests of the Malay community Providing news & insights on Singapore, the region, with a specialty in objective news on China Popular evening daily delivering the hottest news scoops & juiciest entertainment news to the community 數位媒體新聞報紙媒體同時經營網路媒體 A household name for its juicy scoops, latest entertainment news and comprehensive sports journalism THE BUSINESS TIMES BERITA HARIAN ZAOBAO WANBAO THE NEW PAPER Source: AT Internet, website, 3-month average, Jun 2016 Unique web browsers 7.1M Pages viewed 34.1M Time spent 08:15 Facebook 863K Unique web browsers 637K Pages viewed 3.0M Time spent 08:24 Facebook 72K Unique web browsers 99K Pages viewed 395K Time spent 07:00 Facebook 39K Unique web browsers 6.4M Pages viewed 153M Time spent 20:55 Facebook 87K Unique web browsers 157K Pages viewed 1.3M Time spent 07:30 Facebook 139K Unique web browsers 1.4M Pages viewed 4.2M Time spent 07:03 Facebook 319K
  • 95. 95 Where readers get their news & lifestyle fix via various sources from across the web Eyes & ears on the ground, where people in the community can get their voices out to a wide audience The video site of SPH, creating original lifestyle & entertainment clips and curating the latest news & lifestyle videos to watch Bilingual site offering the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read 數位媒體只有數位網站 ASIAONE STOMP RAZORTV OMY Unique web browsers 3.3M Pages viewed 28.3M Time spent 08:45 Facebook 124K Unique web browsers 2.6M Pages viewed 58.5M Time spent 06:52 Facebook 489K Unique web browsers 1.0M Pages viewed 2.8M Time spent 06:18 Facebook 22K Unique web browsers 357K Pages viewed 3.7M Time spent 07:43 Facebook 43K Source: AT Internet, website, 3-month average, Jun 2016
  • 96. 96 HER WORLD PLUS The authoritative voice on fashion and beauty online extension of Her World Empowering young Singaporean women with what is trending, Cleo engages readers on an intimate level Singapore’s authority on forward thinking fashion and beauty that also combines art, design and pop culture Shape covers all aspects of leading a well-balanced life, focusing on health, fitness, nutrition, wellness and beauty The solution to working professional women for tips on juggling work and home 數位產品雜誌媒體的數位內容 Singapore’s leading and most established décor magazine that prides itself in making stylish living easy CLEO FEMALE MAG SHAPE SIMPLY HER HOME & DECOR Unique web browsers 470K Pages viewed 1M Facebook 43,936 Unique web browsers 45K Pages viewed 100K Facebook 27,735 Unique web browsers 40K Pages viewed 75K Facebook 6,066 Unique web browsers 28K Pages viewed 60K Facebook 16,636 Unique web browsers 85K Pages viewed 150K Facebook 11,328 Unique web browsers 70K Pages viewed 430K Facebook 29,076 Source: Google Analytics, SPH Magazines
  • 97. 9797 The Straits Times新加坡最大最廣最有影響力的新聞網站 Free access to breaking news from Singapore’s No.1 Newspaper, providing authoritative coverage of local and international news as it happens Source: AT Internet, 3 month rolling average, June 34.1 million Average Monthly Page views 7.1 million Average Unique Browser 8:15min Average TimeSpent
  • 98. 用戶分析 Who are the readers of Straits Times Source: Nielsen Media Index 2015 49% 51% MEN WOMEN 91% of Straits Times readers lives in 4-room home or bigger DWELLING TYPE 57% of Straits Times reader are PMEBs OCCUPATION 57% of Straits Times readers are between the age of 25 to 44 years old AGE GROUP 50% of Straits Times readers have University degree EDUCATION STRAITSTI MES
  • 99. 9999 STRAITS TIMES MOBILE APP The new ST smartphone app covers both iPhones and Android smartphones while the new ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and PDF formats, with free breaking news; while the Android edition offers ST in the native version only, with free breaking news. “The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.” 16.83 million MonthlyPageviews 139,026 MonthlyUniqueBrowser 04:43 min Averagetimespentpervisit 496,228 CumulativeDownloads iPhone 8.19 million MonthlyPageviews 60,203 MonthlyUniqueBrowser 04:53 min Averagetimespentpervisit 454,874 CumulativeDownloads Android Source: AT Internet, 3-months rolling average June 2016.
  • 100. 100100 The Business Times 新加坡唯一的財金日報 Apart from in-depth corporate news and incisive commentaries, The Business Times carries lifestyle stories on a wide range of topics including food, travel, motoring, art and collection, for the well-heeled Source: AT Internet, 3 month rolling average, June 3.0 million Average Monthly Page views 637,485 Average Unique Browser 08:24min Average TimeSpent
  • 101. 用戶分析 Who are the readers of Business Times Source: Nielsen Media Index 2015 55% 45% MEN WOMEN 95% of Business Times readers lives in 4-room home or bigger DWELLING TYPE 68% of Business Times reader are PMEBs OCCUPATION 55% of Business Times readers are between the age of 25 to 44 years old AGE GROUP 66% of Business Times readers have University degree EDUCATION BUSINESSTIM ES
  • 102. 102102 BUSINESS TIMES MOBILE APP The Business Times App features the Print Edition, Breaking News and the PDF Edition. “The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.” Source: AT Internet, 3-months rolling average June 2016. 898,408 MonthlyPageviews 15,881 MonthlyUniqueBrowser 03:40 min Averagetimespentpervisit 124,484 CumulativeDownloads iPhone 530,363 MonthlyPageviews 6,724 MonthlyUniqueBrowser 03:38 min Averagetimespentpervisit 40,156 CumulativeDownloads Android
  • 103. 103103 AsiaOne - GROUP Singapore's premier news and lifestyle content aggregator The Main Gateway for most of our audience to access various sites, now features a revamped look and feel with content laid out in an even more organised manner for reading. Source: AT Internet, 3 month rolling average, June 08:45min Averagetimespent 3.3 million Uniquebrowser 28.3million Monthlypageviews
  • 104. Our ReadersWho are the readers of AsiaOne Source: Nielsen Media Index 2015 51% 49% MEN WOMEN 92% of AsiaOne readers lives in 4-room home or bigger DWELLING TYPE 55% of AsiaOne reader are PMEBs OCCUPATION 63% of AsiaOne readers are between the age of 25 to 44 years old AGE GROUP 58% of AsiaOne readers have University degree EDUCATION ASIAONE
  • 105. 105105 ASIAONE MOBILE APP Browse through the latest news and lifestyle content from over eight national newspapers - which includes The Straits Times, The Business Times and The New Paper - as well as numerous magazines and top-ranking websites all in one app. Readers can also gain access to content from global and regional content partners such as The Wall Street Journal, Nikkei Asian Review, Vulcan Post and more. “Swipe through over 17 categories that include Asia and World news, Business, Entertainment, Technology and more.” Source: AT Internet, 3-months rolling average June 2015 6.2 million MonthlyPageviews 36,290 MonthlyUniqueBrowser 05:52 min Averagetimespentpervisit 177,163 CumulativeDownloads iPhone 5.1 million MonthlyPageviews 26,902 MonthlyUniqueBrowser 06:02 min Averagetimespentpervisit 133,058 CumulativeDownloads Android
  • 106. 2.56 million Average Monthly Unique Visitors 58.5 million Average Monthly Page views 46% Mal e 54 %Fem ale Age 20-44 yrs 06:52min Average TimeSpent arePMEBs 53% are Students 20% Much of Stomp’s user-generated content finds its way onto print media such as The Straits Times, Shin Min Daily News and Lianhe Wanbao among others Singapore Seen is Stomp’s most popular news section. It features news from the ground – the heartbeat of Singapore, not found anywhere in mainstream media. It also features Stomp’s large community - Stompers - in situations where they’ve become a force for good and for public service. Source: AT Internet, 3 month rolling average June 2016 Source: Nielsen Media Index 2015 STOMP’S EXTENSIVE REACH AND ACTIVE COMMUNITY Stomp, Singapore's number one social networking and citizen media website STOMP
  • 107. STOMP’S SOCIAL MEDIA CHANNELS AMPLIFY REACH Stomp, Singapore's number one social networking and citizen media website 20.07 million Monthly people Reach 478k Likes 0.5%growthinLikesmonthly 46% Fem ale 54 %Male Age 25-34 yrs Stomp’s Facebook page boasts more than three-quarters of a million eyeballs on page activity monthly. This includes posts, posts to our Page by other people, and mentions. That’s a lot of eyeballs for your brand. Source: Facebook Analytics June 2016 280k Page Views 13k ReactionsDaily 2.2k Comments Daily 3.4k SharesDaily PurelyOrganicReach STOMP
  • 108. Razor TVReader’s habit across devices Source: AT Internet, 3 month rolling average, June arePMEBs 52% 1.0 million Average UniqueBrowse 2.8 million Average Monthly Page views 56 % Mal e 44 % Fem ale Age 25-44 yrs 06:18min Average TimeSpent are Students 19% RAZORTV
  • 109. Zaobao.sg the most-read Chinese newspaper in Singapore arePMEBs 44% 899,529 Average UniqueBrowsers 10.1 million Average Monthly Page views 58 % Mal e 42 % Fem ale Age 20-44 yrs 22:15min Average TimeSpent are Millennial (18-34) 22% Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in Singapore, which similarly captures the highly-educated Chinese online audience. ZAOBAO. SG Source: AT Internet, 3 month average, June 2016. Nielsen Media Index 2015
  • 110. Our ReadersZaobao.sg readers are well educated, family oriented and effectively bilingual 58% 42% MEN WOMEN 45% of Zaobao.sg reader are PMEBs OCCUPATION ZAOBAO.SG 80% are proficient in both English and Mandarin Source: AT Internet, 3 month average, June 2016 , Nielsen Media Index 2015 Effectively Bilingual HOUSEHOLD INCOME $6,660 Median Income 59% of Zaobao.sg readers have children FAMILY 21% of Zaobao.sg readers lives in Condo apartment or private housing DWELLING TYPE 59% of Zaobao.sg readers received tertiary educatedand above EDUCATION 74% of Zaobao.sg readers are between the age of 25 to 54 years old AGE GROUP are Millennial (18-34 years old) 22 %
  • 111. Zaobao.com Reaching a high net-worth of Chinese audience arePMEBs 69% 5.6 million Average UniqueBrowse 142 million Average Monthly Page views 81 % Mal e 20 % Fem ale Age 20-54 yrs 20:51min Average TimeSpent are Students 2.2% A highly-accessed Chinese news portal, providing news and insights that are targeted an the audience in China, HK and Macau ZAOBAO.C OM Source: AT Internet, 3 month average, June 2016; iResearch 2015
  • 112. OUR READERSWho are the readers of Zaobao.com 81% 19% MEN WOMEN 47% of Zaobao (CN) readers earn RM8,000 and above. *Note: As at July 2015, average income is RMB4,200 PERSONAL INCOME 46% of Zaobao (CN) readers are PMEBs OCCUPATION 70% of Zaobao (CN) readers are 30 years and above AGE GROUP 74% of Zaobao (CN) readers received tertiary educated and above EDUCATION Source: iReaarch, 2015 ZAOBAO.C OM
  • 113. Our ReadersHigh-end User Profile of Zaobao.com ZAOBAO.C OM Source: iReaarch, 2015 Age 78% of readers are 30 and above Status 52% users take part in business decisions 36% of readers have travelled out of China in the past year Trips 72% of readers and/or their families have the intention to pursue further studies overseas Study Purpose More than 70% of readers read news to keep abreast of national and international affairs $ Assets 63% of readers own assets above CNY 1 mn  Time pieces 22% of users own luxury watches above CNY 40k Cars 75% are car owners; 20% own more than 1 car Motivations 68% are optimistic about their future Expenditur e Main spending categories are in leisure/ entertainment and electronics
  • 114. Strong coverage in the affluent regions of China Guangdong Province in China is the Highest Coverage District of ZAOBAO.com黑龙江 吉林 辽宁 河北 山东 福建 江西 安徽 湖北 湖南 广东广西 上海 山西 内蒙古 陕西 宁夏 甘肃 青海 四川 贵州 云南 西藏 新疆 江苏 浙江 北京 天津 河南 重庆 UV(10000 ppl) PV(10000 ppl) Guangdong 17.5 95 Shandong 10.4 60 Jiangsu 9.7 53 Zhejiang 7.8 45 Hebei 7.5 39 Fujian 7.2 44 Henan 7.1 35 Sichuan 6.9 41 Hunan 6.5 38 Hubei 5.7 28 UV≥150k 100k≤UV<150k 50k≤UV<100k UV<50k UV、PV of Provinces Source: IResearch 2015 Zaobao.com READERS ZAOBAO.C OM
  • 115. 115115 BERITA HARIANSole Malay language website in Singapore It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure. Source: AT Internet, 3 month rolling average, June 07:00min Averagetimespent 98,658 Uniquebrowser 395,136 Monthlypageviews {LATEST NEWS} {HALAL FOOD} {LANGUAGE & LITERATURE} {TRAVEL} {BUSINESS}
  • 116. 116 eNewsletter Monthly eNewsletter Berita Harian Reach more than 4,000 Berita Harian online subscribers News are hand-picked by Berita Harian editors daily to ensure readers get the most important news eNewsletter are delivered into readers’ inboxes every morning, Mon to Fri. BERITA HARIAN
  • 119. TOP 6 WEB DOMAINS VISITED FROM DESKTOP & Mobile ONLINE NEWS / INFORMATION PORTALS IN MALAYSIA BERITA HARIAN TOTAL Unique Visitors Source: comScore, APRIL 2018 3.57 mil THE STAR 3.96 mil SINAR HARIAN 3.40 mil SAYS.COM 2.66 mil MALAYSIAKINI SITES HARIAN METRO 4.21 mil 3.99 mil
  • 121. DESKTOP & MOBILE AUDIENCE FIGURES MKINI ENGLISH Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 1,791,700 36,950,543 0 0 :0 8:11 5,667,199 93,358,498 00:05:06
  • 122. DESKTOP & MOBILE AUDIENCE FIGURES MKINI MALAY Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 901,943 23,989,044 00 :09:18 4,0 46,271 112,917,533 00:07:40
  • 123. DESKTOP & MOBILE AUDIENCE FIGURES MKINI CHINESE Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 2,191,373 26,708,494 00:04:32 391,454 8,526,896 0 0:08:14
  • 124. MOBILE MOBILE APP ANDROID HOME PAGE + INSIDE PAGE Source: Google Analytics, May 2018 Google Analytics, January 2018 Screen Views English Malay Chinese ( 6.9 million ) ( 9.6 million ) Active Use rs ( 1.6 million ) ( 16 k ) ( 8.4 k ) ( 2.6 k ) 56.7 Million 66 K 37.4 Million 23 K 11.0 Million 9.1 K
  • 125. DEMOGRAPHIC (Desktop vs Mobile) 12% (D) 7% (M) 31% (D) 31% (M) 22% (D) 23% (M) 16% (D) 18% (M) 12% (D) 13% (M) 7% (D) 8% (M) Source: Google Analytics, MAY 2018 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Male AGE GROUP Female 64.4% (D) 60.2% (M) GENDER GROUP More than 60% of the audience is male readers 35.6% (D) 39.8% (M)
  • 126. MGR Online – 泰國最大入口網站