Landing page

1. Landing Page

2. What We will cover
• Leads
• Leads generation and Leads magnet
• The funnel
• Conversion rate
• Landing pages
• What are the elements of good landing page
• Tools to build landing page
• Questions

3. Leads
In simple terms, a lead is an individual or organization with an
interest in what you are selling. The interest is expressed by
sharing contact information, like an email ID, a phone number,
or even a social media handle.
Give an example of potential leads for your business??

4. leads generation and Leads magnet
• Validation
• Sales
leads generation Leads magnet
• Cheat cheat
• Video tutorial
• Chapter
• 1 day recipe
• Report
• ….
Think of what can help you to generate leads for your business?

5. The funnel and Conversion rate

6. AARRR Framework
Acquisition
Activation
Retention
Referral
Revenue

7. Landing pages
single web page that appears in response to clicking on a
search engine optimized search result, marketing promotion,
marketing email, or an online advertisement.

8. Responsive & Fast

9. Elements of good landing page
• Headline
• Subhead line
• Feature graphic
• Social proof
• Testimonials
• Video
• Call to Action
What about your landing page?

10. Tools to build landing page
• HTML
• WordPress
• Unbounce
• Instapage
• Wishpond
• Leadpages
• Squarespace
• Netlify
Cons:
• Not the cheapest option
• Slight learning curve
• Not a tool for beginners
Pros:
• Fully featured
• Great templates
• Powerful, flexible editor
• Best A/B testing options among these tools
Pick your option?

11. Tracking your website traffic
• Google Analytics
• Google AdWords
• Facebook Pixel
• Hot jar
• Shorter links

12. Basics on websites
• Web hosting
• Domain
• Database
• HTML
• WordPress
• Cloud

13. Questions?
You can find answer for most of your questions on Google

14. Thank you!