Integrated Alliances Presents LinkedIn Premium Accounts
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Learn what LinkedIn premium accounts can do for you and where LinkedIn Sales Navigator comes into play. See what they cost and what the GOTCHA'S are. This presentation is filled with concise take-aways. Presenter is Mike O'Neil, The LInkedIn Rockstar. Mike is the founder of Integrated Alliances, the world's first LInkedIn training and services firm
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Integrated Alliances Presents LinkedIn Premium Accounts
- 1. Navigating Premium Accounts With Mike O’Neil @MikeOneilRocks
- 2. Credentials
- 3. Mike has been working with LinkedIn for a long time and is a LinkedIn and LinkedIn Sales Navigator expert. Take-away
- 4. LinkedIn Database - Back-end LinkedIn Talent Solutions RECRUITER ACCOUNTS - Lite - Regular - Advanced LinkedIn Sales Solutions SALES NAVIGATOR - Basic - Advanced - Team Edition LinkedIn PREMIUM ACCOUNTS - Sales - Job Seeker LinkedIn BASIC FREE Quick Comparison
- 5. LinkedIn and Sales Navigator are SEPARATE programs that feed off the same database (as does LinkedIn Recruiter). Take-away
- 6. TALENT SOLUTIONS SALES SOLUTIONS PREMIUM ACCOUNTS BASIC FREE ACCOUNT 2003 2006 2008 2014 Timetable
- 7. Sales Navigator is new and evolving. Take-away
- 8. • Profiles • Networks • Advanced Search • Inbox/Communications • Groups • Content publishing LinkedIn Components • Accounts • Leads • LeadBuilder • Inbox/Communications • Update monitoring • Content monitoring Sales Navigator
- 9. LinkedIn and Sales Navigator have some things in common, but the differences are significant. Take-away
- 10. LinkedIn Premium Extras • Premium badge • InMail (small #) • Premium search filters o Company size, seniority • OpenLink – anyone can reach you • Tag 3rd level connections • Saved searches
- 11. Navigator Extras • LinkedIn Recommends Leads o From accounts you have already ID’d • Corporate billing option • Limited Salesforce.com CRM download • Prospect (Account/Lead) update stream • Network expansion (TeamLink) • InMails (many) • Management reporting
- 12. Both LinkedIn Premium and Sales Navigator add important capabilities and many people will want/need BOTH. Take-away
- 13. Home Pages
- 16. The company presence is similar, but editing is only on LinkedIn. Sales Navigator is “view only”. Take-away
- 17. Profiles
- 20. Profiles can be seen on both, but the editing is only on LinkedIn. Take-away
- 21. Search
- 22. LinkedIn Search
- 23. Premium Filters
- 24. Navigator Search
- 25. Both LinkedIn Premium and Sales Navigator offer VERY advanced searching capabilities and can save the searches. Take-away
- 26. Navigator Setup
- 27. Navigator Setup
- 28. Tell Navigator what a lead looks like and it will help you find companies and people to target Take-away
- 33. Navigator uses familiar terminology. It facilitates monitoring the LinkedIn activities of prospects. Take-away
- 34. Inboxes
- 35. Dual Inboxes • LinkedIn Inbox o For Invitations, Introductions, Messages, InMail* o Direct Link to Sales Navigator Inbox • Sales Navigator Inbox o For InMail (second pool), Messages • Direct Links between the two Inboxes
- 38. Navigator Inbox
- 39. Dual Inboxes are one of the biggest challenges for users. Most of the Inbox activity will remain on the LinkedIn side vs Sales Navigator. Take-away
- 40. Company Pages
- 43. The Company Page LOOK is more similar than different. There is NO way to get to the real company page from Sales Navigator. Take-away
- 44. Costs
- 45. Billing User Licenses • Monthly or Annual • Individual Billing • Company Invoicing (Navigator)
- 46. Navigator Costs • Professional Level - $65 • Team Level - $100
- 47. LinkedIn Premium Costs Business Plus • Professional Level - $65 • Executive Level - $75
- 48. Centralized billing is only available with Sales Navigator. The company is invoiced for licenses and the company owns them. Many will buy BOTH Premium and Navigator. Take-away
- 49. Unique To Each
- 50. Only in LinkedIn • Profile editing • Company Pages (incl. editing) • LinkedIn network • LinkedIn Groups • Individual status updates • Publishing on Pulse
- 51. Only in Navigator • Lead recommendations • Lead tracking • Prospect update streams • InMails (many, second pool)* • Corporate billing option • Network sharing (TeamLink)
- 52. Leads and Navigator • Suggestions from LinkedIn • Find individual in LinkedIn o View in Navigator o Save as Lead • People also viewed area • Similar people area • Viewed profile area
- 53. Each has features and many people will be interested in having both LinkedIn Premium and Sales Navigator to get all the features. Take-away
- 54. Mobile Apps
- 55. Mobile Apps. • LinkedIn Mobile App. o Look up individual, accept invites, message • Navigator Mobile App. o Prospect Streams o Inbox messages
- 56. The LinkedIn and Sales Navigator mobile apps are used for different purposes. There is no LinkedIn Premium mobile app. Take-away
- 58. Salesforce Integration • Companies download to Accounts • Account Contacts download to Leads • Leads in Salesforce.com are different • Daily download (vs sync.) o Can trigger it manually (break and reset)
- 59. There is very little integration, it is essentially a 1-way, nightly data dump of new Accounts vs a sync. Take-away
- 61. Taking Care • Licenses are recycled, but data is lost o Social Media policy updates needed • Still need premium account o Navigator alone is not enough • Powerful management reports o Useful, but not timely • Retraining may be needed
- 62. When Sales Navigator licenses are recycled, data is lost and a social media policy (or update) is needed. Take-away
- 63. Settings
- 64. Two Settings • LinkedIn o Profile, groups, communications • Sales Navigator o Leads, views
- 65. LinkedIn and Sales Navigator have their own setups. Take-away
- 66. How I Can Help • LinkedIn Consulting for Companies • Corporate Training o LinkedIn, Social Selling, Sales Navigator o Workshop, Webinar, E-Learning • Conference Speaking • LinkedIn Coaching Programs for Individuals
- 67. Integrated Alliances deeply understands LinkedIn and Sales Navigator and can teach your how sales reps how to use each more effectively to boost sales. Take-away