Research at medium and large enterprises across all industries has proven that video is a valuable tool for making an organization more social, improving employee engagement and enabling collaboration and knowledge sharing. Unfortunately, tools like YouTube and Vimeo lack the privacy, branding options and security controls required by corporate communications professionals to serve as an organization’s video portal.

1. Selecting an Enterprise “YouTube”

2. MediaPlatform - The Enterprise Video Platform

3. MediaPlatform - The Enterprise Video Platform
What is a “YouTube”
for the
Enterprise?

4. MediaPlatform - The Enterprise Video Platform
“…streaming media applications that
are primarily targeted for use behind
the firewall… these services can deliver
on-demand and live webcasts via the
Internet to external constituents as
well.”
– Gartner, Enterprise YouTube Applications: Democratizing and
Managing Streaming Media Content - 2012

5. MediaPlatform - The Enterprise Video Platform
Enterprise Video Platforms are
end to end solutions comprising
software and (or) hardware to
capture, manage, and deliver IP
Video”
– Forrester, The Forrester Wave: Video Platforms for the Enterprise, Q1 2013

6. Corporate Use Cases for Enterprise “YouTube”
o Executive communications
o Live corporate event streaming
o Town Hall webcasts
o PR communications
o IR communications
o Marketing
o Employee communications
o HR and Training
o Continuing professional education
o EGV for knowledge sharing and
collaboration

7. Benefits
o Improved knowledge sharing and
retention
o Increased employee engagement
o More connected workforce
o Enhanced corporate culture
o Reduced travel costs
o Reduced teleconferencing costs
o More effective brand alignment for
internal and external audiences
o Increased lead generation for
marketing
o Empowers mobile sales forces

8. MediaPlatform - The Enterprise Video Platform
What should enterprises
look for in an
enterprise “YouTube”
solution?

9. #1 – Intranet Video Portal

10. #2 – Social Features
Share and Embed
Tags
Rating
Commenting

11. #3 – Channels, Search and Content Discovery
Advanced Search
Channel Sort
Hover Detail

12. #4 – Intranet and Social Integration

13. #5 – Uploading, Transcoding and Recording

14. #6 – Video Asset Management

15. #7 – Analytics

16. #8 – Security and Governance

17. #9 – Webcasting Features
• Audio
• Video
• Slides
• Q&A
• Polls
• Surveys
• Testing
• Certification
• Live
• On-Demand
• Scheduling

18. #9 – Webcasting Features (cont.)

19. #10 – Multiple Video Source Options

20. #11 Streaming and Distribution - SmartPath Virtual eCDN
IP Multicast Peer Assist Multicast WAN Video
Optimization
Remote and Mobile

21. Peer Assist Multicast
Nothing to install
100% browser based
Works on any network
Self healing
100% Cloud
*Media server not required
Lowest TCO
Minimal start up cost
Rapid deployment
* For network sites with adequate internet and network bandwidth. Bandwidth requirements vary depending on video bit rate and number of viewers.

22. MediaPlatform with WAN Video Optimization
0
0.5
1
1.5
2
2.5
3
3.5
Mbps
600Kbps Adobe HDS
Live Stream
100 Live Viewers
Total bandwidth
consumption without
stream-splitting =
60Mbps
Average bandwidth
consumption with
stream splitting = 2.5
Mbps

23. MediaPlatform – Unique Differentiators
o Only complete end to end solution built
from the ground up as a pure software
based cloud application*
o Only solution to offer multiple portal styles
with deep customization and branding
o Only solution to deliver Multicast Fusion
with Peer Assist
o SmartPath Virtual eCDN
o Any kind of network, any kind of
device, anywhere
o Lowest TCO and highest ROI of any
enterprise solution
*On Premise and Hybrid Cloud deployments available

24. Questions?
Q & A

25. www.mediaplatform.com
sales_inquiries@mediaplatform.com
310-909-8410 ext. 1