Over 550 brands exhibited at Integrate 2013, the largest integrated AV, IT, and electronic systems event in Australia, held in Sydney from August 27-29. Nearly 5000 attendees experienced new product innovations in areas like audio/video conferencing, digital signage, and professional audio. Exhibitors engaged with visitors and found the quality of leads to be high, with many re-signing onsite. The post-show report provided statistics on visitor demographics, top product interests, and positive feedback from exhibitors and attendees on the value and professionalism of the event.

1. BRING IT ON
InTEgRATE 2013
POST SHOW REPORT

2. Feature Sponsors and Supporters:
Media Partners:
SPOnSORS
& PARTNERS

3. nAME:
Integrate
dATE:
27-29 August 2013
LOCATIOn:
Sydney Convention & Exhibition Centre,
Darling Harbour
nUMBER OF ATTEndEES:
4865
SHOW PROFILE:
For the first time, Integrate, in association with
InfoComm International and CEDIA, brought the
commercial and residential sectors together in
the largest event in its history. Over 550 of the
world’s biggest brands showcased the latest
innovations to hit Australasia, combining the
best in conferencing, digital signage, video
projection, unified communications and pro audio
and lighting with the latest in home networking,
entertainment, lighting, energy management and
automation.
WEBSITE:
www.integrate-expo.com
“The quality of the attendees and seamless cooperation
between CEdIA and Integrate combined with a high
standard of exhibits by all suppliers resulted in one of the
most worthwhile events in recent times for our industry.”
Dean Stephens
– Altronic Distributors
OVERVIEW
All research results are taken from 2013 pre-show registration data and post-show surveys.

4. Over 550 leading industry brands came together in an annual showcase for
the audio visual, entertainment and information communication technology
industry. With big-name brands like AMX, Extron, Hills SVL Group, Panasonic
and Sony exhibiting alongside an exciting array of specialist suppliers, many of
the industry’s biggest players were on show at Integrate.
Integrate is the launch pad for hundreds of new products and technologies
into the Australasian market. The latest innovations in audio and video
conferencing, interactive displays, LED video walls and pro-audio were on
display, showcasing a window into the future of the industry and an exciting
launch-pad for exhibitors and visitors alike.
FEATURES
“I found the show and quality of exhibitors extremely informative
and professional. The organisation running the show was very
efficient. Well worth the trip across the Tasman!”
Salve Barnao, Managing Director
– Vision Enhancement NZ Ltd
Close to 5000 visitors and 1000 exhibitors frequented the iRoom iDock
Bar over the three days to network and soak up the atmosphere, whilst
experiencing the latest in Samsung’s display technology.
Introduced at Integrate 2013, a Pro AV Solutions e-health feature showcased live
and recorded demonstrations from AMX, Sony Kramer, Hills SVL Group and more,
designed specifically for distance health and health simulation training. These
real-life application simulations helped visitors to understand first-hand the
importance of technology and how it can integrate across different applications.
Leading Industry Brands
iROOM iDOCK BAR REAL-LIFE APPLICATION SIMULATIONS
NEW PRODUCT INNOVATION

5. Brought to you by Technologies for Worship Magazine (TFWM), the Technologies
for Worship Pavilion returned by popular demand to offer a series of hands-on
workshops and educational seminars. The TFWM Pavilion provided hundreds of
technicians, volunteers, house of worship staff and leadership personnel with
hands-on training from lights and video production to audio mixing.
SEMINARS
& WORKSHOPS
“Integrate 2013 was a great opportunity for me to
be exposed to the latest industry products, people
and education seminars.”
Rebekha Naim, Teacher, Diploma of AV Technology
– RMIT University
Hosted by local and international industry experts, InfoComm University
brought the latest global trends and insights fresh from InfoComm 2013 with
a series of a la carte seminars for the commercial AV industry that covered a
wide range of topics, from wireless technology to energy management.
The industry is rapidly changing and it’s more important than ever to keep
pace. This year’s CEDIA Training offered three days of education, certification
and manufacturer product training for the electronic systems industry.
A series of free manufacturers training sessions held over the three days
of the show, these sessions were run by exhibitors including Automation
Distributors Australia, Alloys, Schneider Electric and Avico and focussed on
product trends within the industry.
INFOCOMM UNIVERSITY
CEDIA TRAINING MANUFACTURERS TRAINING SESSIONS
TECHNOLOGY FOR WORSHIP PAVILION

6. KEY STATS
20+countries represented
by visitors
of INTEGRATE visitors had
never attended before
42%

7. 6.5%
23.6%
15.7%31%
18%
5.8%
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
VISITORS By PROFESSIOn:
44.5%
Audio Systems
Building Automation
& Control
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
67.1%
67.4%
57.8%
76.8%
77%
55.5%
THE PROdUCTS InTEgRATE VISITORS
COME TO SEE:
AVERAgE AnnUAL SPEnd: OVERALL SHOW SATISFACTIOn:
VISITORS WITH PURCHASIng
InFLUEnCE
(Authorised/Recommended):
94.1%
$2,092,456
82.4%
“Integrate and CEdIA trade shows allow
me to get up to date with all the latest
technologies in one place in a compressed
time frame. It is also a great forum to
meet my suppliers. A valuable part of my
education program and time well spent.”
Ken Burrows
– Love My Home Theatre
2013 VISITOR
PROFILE
AVERAgE dWELL TIME:
7.5
HOURS

8. IndUSTRy
BREAKDOWN
CORPORATE & COnSULTAnT
2%29.3%
17.3%
26.7%
24%
2.7%
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession:
11.9%
Audio Systems
Building Automation
& Control
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
52.4%
54.7%
76.1%
79.8%
78.6%
54.8%
The products Integrate visitors
come to see:
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$2,421,131
83.4%
EdUCATIOn
3.9%
Audio Systems
Building Automation
& Control
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
68.8%
19.5%
54.6%
76.7%
65%
61%
The products Integrate visitors
come to see:
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$2,029,013
92.7%
26.4%
19.4%
8.3%
9.7%
15.3%
22.2%
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing

9. IndUSTRy
BREAKDOWN
gOVERnMEnT, HEALTHCARE And MILITARy
13.6%
Audio Systems
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
72.7%
31.8%
63.6%
86.4%
81.8%
68.2%
The products Integrate visitors
come to see:
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$3,214,773
95.3%
22.7%
13.6%
9.1%
9.1% 4.5%
40.9%
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Building Automa-
tion & Control
RESIdEnTIAL And ELECTROnIC SySTEMS
25.1%
Audio Systems
Digital Signage
Unified Collaboration & Communication
AV System Integration
Video Projection & Display
Residential
68.8%
31.4%
56.4%
75%
93.8%
43.8%
The products Integrate visitors
come to see:
Building Automation
& Control
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$2,239,063
100%
18.8%
37.5%
43.8%
Visitors by Profession:
Consultants
Integrators/Engineers/Installers
Sales/Marketing

10. IndUSTRy
BREAKDOWN
LIVE EVEnTS
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
7.5%5.7%
35.8%
13.2%
9.4%
28.3%
6.6%
Audio Systems
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
70.5%
6.5%
37.6%
60.6%
73.8%
68.9%
The products Integrate visitors
come to see:
Building Automation
& Control
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$745,500
90.5%
BUILdIng, COnSTRUCTIOn, IndUSTRIAL
2%
13.7%
29.4%35.3%
17.6%
2%
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession:
11.5%
Audio Systems
Building Automation
& Control
Digital Signage
Unified Collaboration
& Communication
AV System Integration
Video Projection
& Display
Residential
61.5%
84.5%
40.3%
55.8%
57.6%
40.4%
The products Integrate visitors
come to see:
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$3,563,269
94%

11. IndUSTRy
BREAKDOWN
RETAIL & HOSPITALITy
26.1%
4.3%
8.7%
26.1%
43.5%
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession
32%
Audio Systems
Digital Signage
Unified Collaboration & Communication
AV System Integration
Video Projection & Display
Residential
76%
44%
88%
68%
56%
The products Integrate visitors
come to see
Building Automation
& Control
44%
Average Annual Spend:
Purchase Influence
(Authorised/Recommended):
$1,454,231
92%
“For the last couple of years
I’ve been attending Integrate
and have found it of great value
to my business.”
Stu Clark
– Soundservices Group NZ

12. Primary reasons to exhibit:
• Improve brand or product awareness
• Make new contacts
• Generate a large volume of high value sales leads
• Launch new products and services
The average value of sales leads generated:
$175,157
The average NUMBER of leads
generated PER EXHIBITOR:
53
80%
of exhibitors
re-signed on site at
Integrate 2013
98%
of exhibitors believe
Integrate 2013
increaseD product
or brand recognition
for their business
95%
of exhibitors were
satisfied with the
quality of visitors at
Integrate 2013
EXHIBITOR
KEY STATS

13. EXHIBITOR
TESTIMONIALS
“AMX have exhibited at Integrate since the event’s inception in
2009 and for us, 2013 was far and away the best show yet. As well
as our traditional integrator, consultant and University partners,
this year saw more IT and Facilities end users from the corporate
and government sectors on our stand giving us an opportunity to
build on our multi-tiered engagements. The pre-show marketing
was good and the event itself was well organised & managed.
Integrate is a key part of our marketing strategy each year and we
will be exhibiting again in 2014.”
Graham Barrett, Technology Director
– AMX
“The 2013 Integrate show has been the best show to date for
us! There was a good vibe in the place and we got to have
meaningful conversations with many of our customers who
were keen to come and talk to us. It is a place to be seen, a
place to meet and a professional event to showcase what
we do. Perceptions are important in our AV industry and
Integrate 2013 created a good one!”
John Ungerer, Managing Director
– Kramer Electronics Australia & New Zealand

14. ExTEnd yOUR
MARKETING CAMPAIGN
Team up with Integrate 2014 to extend your reach into the market.
Led by refreshed creative and a dedicated marketing team, early
involvement with Integrate gives exhibitors the opportunity to feature
in a range of PR and marketing materials designed to enhance your
presence within the market and support your sales efforts. Marketing
channels include email, direct mail, ambient campaigns, press
releases, website, app and online advertising.releases, website, app and online advertising.
AUSTRALASIA’S LARGEST INTEGRATED AV IT
AND ELECTRONIC SYSTEMS INDUSTRY EVENT
27–29 AUGUST 2013
SYDNEY CONVENTION & EXHIBITION CENTRE, DARLING HARBOUR
BRING ITON.
WWW.INTEGRATE-EXPO.COMFACEBOOK/INTEGRATEEXPOTWITTER@INTEGRATE_EXPO
*Includesreturnflights,3nights’accommodation,$500spendingmoneyandentrytoInfoComm2014.Seethewebsitefortermsandconditions.
Integrateisastrictlytradeonlyevent;entryisrestrictedtoprofessionalsintheAV,entertainmentandITindustries.
Childrenundertheageof15willnotbeadmitted.
SponsorsandPartners
Registeratintegrate-expo.com
usingpromocode:EXHIBIT
WINANALL-EXPENSESPAIDTRIPTO
INFOCOMMLASVEGAS2014*
RegisteronlineforIntegrate2013before9August
usingpromocodeEXHIBITforfreeentryandtogo
intothedrawtowinthisfantasticprize.
Solid State Illumination Projectors
The new Solid-State Illumination
(SSI) models utilise a hybrid LED/
laser system as the revolutionary
light source, and delivers excellent
brightness and contrast levels in
an eco-friendly design with a life
up to 20,000 hours for lower
operational costs.
Mitsubishi Electric Australia,
stand H10
PN-R903 90” Professional LCD Monitor
The new PN-R903 LCD monitor boasts
a towering 90-inch screen big enough to
showcase realistic life-size images and
incorporates a single, seamless screen
to create an unforgettable impact on any
audience with its viewing area of 1,933 mm
by 1,121 mm.
Sharp Corporation of Australia Pty Ltd,
stand D40
Christie® Brio
Christie® Brio enables true multi-site
meeting collaboration and is as fast and
straightforward as making a phone call,
but provides a richer experience along
with secure login and identification for
innovative presentation and multi-site
meeting management.
Christie Digital Systems Australia,
stand G48
Apart OVO8P
OVO8P is an active speaker with
excellent musical quality, crystal
clear voice reproduction and high
sound level with a 60W output
power; this full range bass reflex
speaker is so powerful that it
removes the need for a sub to
realize that perfect sound.
Syntec International,
stand E22
PEEL
HERE
AUSTRALASIA’S LARGEST INTEGRATED AV IT
AND ELECTRONIC SYSTEMS INDUSTRY EVENT
27–29 AUGUST 2013
SYDNEY CONVENTION & EXHIBITION CENTRE
BACK IN SYDNEY.
BRING IT ON.
SEE INSIDE FOR DETAILS
REGISTER FOR
INTEGRATE 2013
TO WIN A TRIP TO INFOCOMM
LAS VEGAS 2014
Just some of the slickest products that will be on show…
SEE THE FULL PRODUCT LIST AT INTEGRATE-EXPO.COM
PEEL
HERE
POSTAGE
PAID
AUSTRALIA
Ifundelivered,pleasereturntoDiversifiedExhibitions,Level3,424StKildaRoad,Melbourne,VIC3004
Integrateisastrictlytradeonlyevent;entryisrestrictedtoprofessionalsintheAV,entertainmentandITindustries,childrenundertheageof15willnotbeadmitted.OrganisedbyDiversifiedExhibitionsAustralia.
SponsorsandPartners
DateJuly25,20133:28PM
Size292(D)x225mm(W)
%
Spellcheck
Imagery(HiRes+ai)
Colours(Spotsetc)
Folds/Perfs(reg+.25)
Dieline(overprint)
FirstArtartist
Designer
MarketingExecutive
Other
“This is the first time that Canon has exhibited at Integrate
and the interest we received for our network cameras and
projectors was very strong. The show itself attracted a large
number of visitors and was a great platform to meet some
good contacts, with a large range of customers wanting to
purchase, sell or install our products. This made the whole
experience very positive.”
Ben Crosariol, Product & New Business Development Manager
– Canon

15. Matt Davison
Exhibition Sales Manager
P. 02 9275 9214
E. mdavison@divexhibitions.com.au
Jo Hardy
Exhibition Coordinator
P. 02 9275 9212
E. jhardy@divexhibitions.com.au
Rebekah Murphy
Group Marketing Manager
P. 03 9261 4502
E. rmurphy@divexhibitions.com.au
Zoe Stead-Hall
Marketing Executive
P. 03 9261 4674
E. zsteadhall@divexhibitions.com.au
Conor Farrell
Operations Manager
P. 03 9261 4666
E. cfarrell@divexhibitions.com.au
INTEGRATE
TEAM