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MYTH BUSTING: 
4 COMmon misconceptions ABOUT CLOUD UC
JUNE 10, 2014
www.thinkingphones.com
 2
Agenda
• 4 Myths – AND TRUTHS
• TPN WHO?
• YOU’VE GOT Questions,
we’ve got answers
 Alex Dinunzio
Sr. product manager
www.thinkingphones.com
 3
MYTH: #1
Cloud	
  UC	
  is	
  more	
  expensive	
  
than	
  tradi4onal,	
  premises-­‐
based	
  solu4ons.	
  
	
  
TRUTH
WWW.THINKINGPHONES.COM
 4
•  Opex	
  vs.	
  Capex	
  
•  Less	
  employee	
  overhead	
  
•  Predictable	
  costs,	
  maintenance	
  +	
  
upgrades	
  included	
  
•  Redundancy	
  built-­‐in	
  
•  Cloud	
  grows	
  as	
  you	
  grow!	
  
•  Mul4-­‐loca4on	
  businesses	
  don’t	
  
require	
  duplicate	
  HW	
  investments	
  
WWW.thinkingphones.COM
 5
MYTH #2 
	
  
Cloud	
  UC	
  is	
  new,	
  unproven,	
  
and	
  not	
  secure.	
  
WWW.thinkingphones.COM
 6
TRUTH
•  Nearly	
  a	
  decade	
  of	
  deployments	
  
•  Gartner:	
  UC	
  market	
  >$6.5	
  billion	
  
•  Protec4on	
  across	
  the	
  stack	
  
–  Applica4on:	
  Data	
  encryp4on	
  
–  Network:	
  FWs,	
  MPLS	
  
–  Systems:	
  Server	
  hardening	
  
–  Physical:	
  Biometric,	
  24x7	
  
WWW.thinkingphones.COM
 7
Myth #3 
	
  
Hosted	
  solu4ons	
  are	
  4me-­‐
consuming	
  to	
  implement.	
  
WWW.THINKINGPHONES.COM
 8
TRUTH
•  Honed	
  provisioning	
  teams	
  run	
  
efficient	
  and	
  parallel	
  projects	
  
–  Cau4on:	
  Flexibility	
  can	
  be	
  paralyzing	
  
•  Speed	
  depends	
  on	
  informa4on	
  
dissemina4on,	
  not	
  HW	
  installa4on	
  
•  BYO	
  &	
  NNI	
  
•  Mobile-­‐only	
  deployments	
  gaining	
  
steam	
  
Myth #4
Choosing	
  a	
  single	
  UC	
  vendor	
  
sacrifices	
  best-­‐in-­‐class	
  technology.	
  
WWW.THINKINGPHONES.COM
 9
WWW.THINKINGPHONES.COM
 10
TRUTH
•  UC	
  unlocks	
  an	
  ecosystem	
  
–  Pla`orm	
  
–  Plug-­‐ins	
  
–  APIs	
  
–  Development	
  community	
  
•  Prevents	
  technology	
  lock-­‐in	
  
About thinking phone networks
www.thinkingphones.com
 12
THE ENTERPRISE CLOUD COMMUNICATION PLATFORM
CONNECT
Voice,	
  Video,	
  Messaging,	
  
Collabora4on,	
  Presence	
  	
  
&	
  Contact	
  Center	
  From	
  a	
  	
  
Single	
  Source	
  
Unified Communication
Understand
BUSINESS ANALYTICS
Workforce	
  Produc4vity,	
  
Call	
  Tracking,	
  Compliance,	
  
Corporate	
  Visibility	
  
EXTEND
OPEN Cloud APIS
Connect	
  to	
  Your	
  Custom	
  
Applica4ons	
  &	
  Other	
  Cloud	
  
Services	
  
What We Provide
GO MOBILE
Mobility
Embed	
  Your	
  Office	
  Phone,	
  
Messenger	
  &	
  Text	
  on	
  Your	
  
Mobile	
  Device	
  
BUSINESS COMMUNICATIONS MATURITY MODEL
www.thinkingphones.com
 13
Ottawa
Cambridge (HQ)
Amsterdam
Founded in 2006
KEY MANAGEMENT:
Steven Kokinos, CEO (Founder)
Derek Yoo, CTO (Founder)
Keith Seidman, CFO
RECENT AWARDS
Gartner Magic Quadrant Leader
Frost & Sullivan Company of the Year
Internet Telephony Product of the Year
FUNDING
$32.5 MILLION
800+
CUSTOMERS
4,000+
LOCATIONS
150K+
END POINTS
CORPORATE SNAPSHOT
San Francisco
Frankfurt
London
questions?
15
Thank YOu
Thinking	
  Phone	
  Networks,	
  Inc.	
  
54	
  Washburn	
  Ave	
  
Cambridge,	
  MA	
  02140	
  
www.thinkingphones.com	
  
	
  
Facebook.com/thinkingphones	
  
Image: ANDRE SPIEKER, Unsplash
16

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Myth Busting: 4 Common Myths About Cloud UC

  • 1. MYTH BUSTING: 4 COMmon misconceptions ABOUT CLOUD UC JUNE 10, 2014
  • 2. www.thinkingphones.com 2 Agenda • 4 Myths – AND TRUTHS • TPN WHO? • YOU’VE GOT Questions, we’ve got answers Alex Dinunzio Sr. product manager
  • 3. www.thinkingphones.com 3 MYTH: #1 Cloud  UC  is  more  expensive   than  tradi4onal,  premises-­‐ based  solu4ons.    
  • 4. TRUTH WWW.THINKINGPHONES.COM 4 •  Opex  vs.  Capex   •  Less  employee  overhead   •  Predictable  costs,  maintenance  +   upgrades  included   •  Redundancy  built-­‐in   •  Cloud  grows  as  you  grow!   •  Mul4-­‐loca4on  businesses  don’t   require  duplicate  HW  investments  
  • 5. WWW.thinkingphones.COM 5 MYTH #2   Cloud  UC  is  new,  unproven,   and  not  secure.  
  • 6. WWW.thinkingphones.COM 6 TRUTH •  Nearly  a  decade  of  deployments   •  Gartner:  UC  market  >$6.5  billion   •  Protec4on  across  the  stack   –  Applica4on:  Data  encryp4on   –  Network:  FWs,  MPLS   –  Systems:  Server  hardening   –  Physical:  Biometric,  24x7  
  • 7. WWW.thinkingphones.COM 7 Myth #3   Hosted  solu4ons  are  4me-­‐ consuming  to  implement.  
  • 8. WWW.THINKINGPHONES.COM 8 TRUTH •  Honed  provisioning  teams  run   efficient  and  parallel  projects   –  Cau4on:  Flexibility  can  be  paralyzing   •  Speed  depends  on  informa4on   dissemina4on,  not  HW  installa4on   •  BYO  &  NNI   •  Mobile-­‐only  deployments  gaining   steam  
  • 9. Myth #4 Choosing  a  single  UC  vendor   sacrifices  best-­‐in-­‐class  technology.   WWW.THINKINGPHONES.COM 9
  • 10. WWW.THINKINGPHONES.COM 10 TRUTH •  UC  unlocks  an  ecosystem   –  Pla`orm   –  Plug-­‐ins   –  APIs   –  Development  community   •  Prevents  technology  lock-­‐in  
  • 12. www.thinkingphones.com 12 THE ENTERPRISE CLOUD COMMUNICATION PLATFORM CONNECT Voice,  Video,  Messaging,   Collabora4on,  Presence     &  Contact  Center  From  a     Single  Source   Unified Communication Understand BUSINESS ANALYTICS Workforce  Produc4vity,   Call  Tracking,  Compliance,   Corporate  Visibility   EXTEND OPEN Cloud APIS Connect  to  Your  Custom   Applica4ons  &  Other  Cloud   Services   What We Provide GO MOBILE Mobility Embed  Your  Office  Phone,   Messenger  &  Text  on  Your   Mobile  Device   BUSINESS COMMUNICATIONS MATURITY MODEL
  • 13. www.thinkingphones.com 13 Ottawa Cambridge (HQ) Amsterdam Founded in 2006 KEY MANAGEMENT: Steven Kokinos, CEO (Founder) Derek Yoo, CTO (Founder) Keith Seidman, CFO RECENT AWARDS Gartner Magic Quadrant Leader Frost & Sullivan Company of the Year Internet Telephony Product of the Year FUNDING $32.5 MILLION 800+ CUSTOMERS 4,000+ LOCATIONS 150K+ END POINTS CORPORATE SNAPSHOT San Francisco Frankfurt London
  • 15. 15 Thank YOu Thinking  Phone  Networks,  Inc.   54  Washburn  Ave   Cambridge,  MA  02140   www.thinkingphones.com     Facebook.com/thinkingphones   Image: ANDRE SPIEKER, Unsplash
  • 16. 16