Key factors to enable a productive innovation through the use of Cloud technologies. The role of a Platform as a Service to enable Hybrid Cloud and the API economy. Presentation held @IBM Business Connect 2015

1. © 2015 IBM Corporation
Roberto Pozzi
Hybrid Cloud: Secure Enterprise
Integration and API management

2. © 2015 IBM Corporation 2
Innovators are Recomposing Their Businesses with
Digital Transformations
Front line
decision making
New apps are consolidating decision
making capabilities at the fingertips
of people who need to act.
Digital venture
capitalist
Real time insight
driven processes
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Technology solutions are composed
leveraging digital services from a broad
ecosystem so businesses can do what
they do best.
Insight from nontraditional data
Is being used in business critical
processes so businesses can create
new moments.

3. 6 Key Factors for the Cloud Transformation
IBM Bluemix
The Digital Innovation Platform
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4. © 2015 IBM Corporation 4
Key Factor #1
Open Source & Open Standards
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5. © 2015 IBM Corporation 5
Coming Summer 2015
Key Factor #2
Delivery Flexibility
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6. © 2015 IBM Corporation 6
Key Factor #3
Geographically Distributed
Bluemix Public Location
SoftLayer Data Center
Dallas (Public Bluemix)
London (Public Bluemix)
Milan
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7. © 2015 IBM Corporation 7
Key Factor #4
Composable Business
Internet of
Things
DevOps
DBs
Watson
Twitter
Analytics
Security
Mobile
BigData
Analytics
Your
Services
Your
Partners’
Service
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8. © 2015 IBM Corporation 8
Innovation through the API Economy and creating ecosystems
Store Toll-free Website Web APIsMobile
APIs represent a new, fast-
growing channel opportunity
By 2014, 75% of the Fortune 1000 will
offer public Web APIs.
By 2016, 50% of B2B collaboration will
take place through Web APIs.
Sources: Gartner, Predicts 2012: Application
Development, 4Q, 2011; Gartner, Govern Your
Services and Manage Your APIs with Application
Services Governance, 4Q 2012; Gartner, Open for
Business: Learn to Profit by Open Data, 1Q 2012
The API which has easily 10 times more
traffic then the website
“$7bn worth of items on eBay through APIs”
Mark Carges (Ebay CTO)
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9. © 2015 IBM Corporation 9
 Drives Adoptions of APIs
 Typically low valued assets
 Drive brand loyalty
 Enter new channels
For Free
Facebook Login API provides
free authentication for any
Web / mobile app
Example:
Developer Pays
 Business Asset must be of high
value to the Developer
 For example, marketing analytics,
news,
 Capabilities such as credit checks
Amazon EC2 Web Services –
APIs charge per usage to launch
and manage virtual servers.
Example:
Developer Gets Paid
 Provides incentive for developer
to leverage web API
 Ad placements
 Percentage of revenue sold
product or services
Google AdSense APIs pay
developers who include
advertising content into apps
Example:
Indirect
 Use of API achieves some goal
that drives business model.
 E.g. Increase awareness of
specific content, or offerings
eBay Trading APIs offer
developers access to trading
services extending the reach of
listings and transactions
Example:
The Business of APIs
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10. © 2015 IBM Corporation 10
Easily manage your APIs
Developer Portal API Manager Management Console
Powered by IBM DataPower
API Gateway for security, control, integration &
optimized access to a full range of Mobile,
Web, API, SOA, B2B & Cloud workloads
Also available ‘as
a service’ on
IBM Bluemix
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11. © 2015 IBM Corporation 11
Key Factor #5
Hybrid Cloud
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12. © 2015 IBM Corporation 12
Digital transformations require hybrid cloud
Everything you will need won’t be in one place in the digital world !
Data and services from multiple sources and environments
Mobile and other models of engagement driven through clouds
Innovation fueled by communities of developers and experts
On premise
Off premise
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13. © 2015 IBM Corporation 13
Hybrid cloud deployments
Portability of Data and Applications
Security Intelligence
Developer Productivity
DataWorks, Orchestration, IBM MobileFirst Platform
API Harmony, Secure Passport Gateway, Bluemix Local
Enterprise Containers by IBM
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14. © 2015 IBM Corporation 14
Building Hybrid Environments
Secure
Gateway
Connect and
Compose
DataWorks
API
Management
API
Harmony
Securely access data and applications in other
clouds, enterprise data centers and locally on
developer laptops
Data services like: Shape data, load data, provision masked
data, profile data, and classify data let you prepare your data
for use in production apps
Create REST APIs from on-premises or cloud
endpoints (DB2, SFDC, etc). Assemble multiple
APIs into a single API using Node-RED for
composition
Publish, promote, and oversee your APIs in a secure,
scalable environment. Includes the creation of end user
support resources that define and document the API
Find the right API for your app. Built from a corpus
of the world’s public APIs, it understands
relationships between already selected APIs and new
ones being searched
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15. © 2015 IBM Corporation 15
Key Factor #6
Small is Beautiful
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Small Batch Size
• Services: Few
• Dependencies: Few
• Changes: Few
• Complexity: Small
• Impact of Failure: Small
• Failure Analysis: Simple
A
B
C
Small changes, implemented
more frequently can reduce risk
Smaller more frequent releases improve quality, increase speed, and reduce risk

16. © 2015 IBM Corporation 16
Thank You!
IBM Bluemix
digital innovation for the Hybrid Cloud
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